Monster High Arena

Monster Mash-Up => Monster Discussion => Topic started by: Crriya on December 01, 2016, 02:31:38 AM

Title: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Crriya on December 01, 2016, 02:31:38 AM
Hey everyone!

Very new (but extremely passionate) collector here, so at the moment I'm out of the loop on how MH is doing overall as a brand. I'm not sure if any of the answers to the questions I have are public information, but any tid bits of gossip is great.

Is this still a very popular fandom? Is it dying, rising or staying steady? I know about the reboot and I personally love the old and new dolls, but what was the reason for the reboot? Is it because of declining numbers or wanting to gain more numbers?

I'm curious because when I got into this hobby, I got into it hard. In a very short amount of time I went from having 3 basic dolls to 54 and I've been so passionate about finding more and more dolls around me. I had a really hard time finding an active community about MH (until now, yay!), my google search found an early 2016 article saying MH was on the decline and with the recent news about Bratz, I can't help but wonder about the future of MH. Did I come into the hobby too late or are there still years and years of monster goodness to be had?

Thanks everyone!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on December 01, 2016, 03:40:59 AM
I think an important thing to realize is as far as numbers go, us adult collectors aren't that important to a brand's success. In an average sized city there is usually just one, maybe two adult collectors and maybe like a hundred if not more kids of the typical demographic that plays with dolls. A brand can be hugely popular with adult collectors and yet be lagging in the much larger target demographics. And profit margins on dolls are rather slim so they need to sell a large number of dolls to just cover the development costs. Ever notice most adult collectible dolls are much more expensive than playline? While they are generally slightly higher quality another part of the reason they cosy so much is also because the profit margins need to be higher to make up for less dolls. If it was strictly based on quality they would maybe be $50 instead of $100 and over.

As for MH sales were lagging with the target demographic so the reboot happened in the hopes of boosting sales by changing some things that the target demographic and their parents didn't like and emphasizing the things they did like. So for example they added even more monstery details like fur or scales but at the same time they toned down the more mature looks. Less monster diva and more ghoul next door.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: 8BrickMario on December 01, 2016, 06:01:58 AM
With Monster High, I've noticed that they fly off the shelves...but only when they're discounted. At full price, I've seen very slow sales, but it seems to be a case of "popular, but expensive" for the average buying populace.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on December 01, 2016, 06:27:22 AM
With Monster High, I've noticed that they fly off the shelves...but only when they're discounted. At full price, I've seen very slow sales, but it seems to be a case of "popular, but expensive" for the average buying populace.

Same, it makes me wonder how aware parents actually are that there are changes. If you pass them the first five years because you don't like their appearances, what makes you stop and look now?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: piinkypiie on December 01, 2016, 07:37:04 AM
Well it's definitely a decline here. Stores hardly carry Mh stuff let alone reboot.

I guess it depends on you. If u are looking for older dolls it may be a challenge to get those rarer ones.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on December 01, 2016, 12:13:50 PM
For my part, in my area, the line seems to be selling just as well as it was prior to the reboot.  Not as well as when the line first debuted, but just as well as it was a year ago at this time.  Products neither fly off the shelves nor stagnate.

The reboot dolls do seem more popular among younger kids that I know than the pre-reboot dolls. 
My eight-year-old niece, who had no interest in MH before, is now a fan, has several reboot dolls, and dressed up as Clawdeen for Halloween.
My eleven-year-old second cousin does not collect the dolls herself, but she recognizes them and knows what they are.  By contrast, she has no idea whatsoever what EAH is, and didn't even know that it existed before seeing the dolls in my house.


As far as the adult fandom is concerned, I'd say it's more or less the same.  While there are many adult collectors who do not care for the reboot dolls, there are not many who have abandoned the hobby over it.  They continue to collect and enjoy the older dolls just the same.
But, as Wardah mentioned, the adult fandom doesn't contribute much to the overall success of the line.
And yes, the reboot occurred because of dwindling sales among the line's target demographic.


I wouldn't worry too much about the line going away any time soon.  It's kind of like when a new MMO comes out and everyone starts crying "WoW-killer!"... but then WoW continues on just fine.  I really don't see anything "killing" MH right now.  MH is an incredibly unique concept and there are no other mainstream doll lines on the market right now that compare.
And even if MH did decline for a while, I think that it's fandom would stay alive and well and we'd likely see a return at some point楊ind of like MLP, which ebbs and flows but never dies.
Mattel is very good at what they do.  They've kept Barbie current and relevant for fifty-seven years, even with new competitive fashion doll lines emerging all the time.  I think that they'll find ways to keep MH around for a long time to come.



Same, it makes me wonder how aware parents actually are that there are changes. If you pass them the first five years because you don't like their appearances, what makes you stop and look now?

I can't speak for all parents, but in the case of my niece, her parents weren't buying the dolls before because she wasn't interested in them.  For whatever reason, they didn't capture her attention until after the reboot.  Why, I have no idea.  I don't know what it was exactly that caused her to take notice now but not before.  Maybe just changing aesthetic style in popular toy lines and animation? :shrug:
But it wasn't a case of her parents not liking them or not taking notice of them. 

Honestly, I don't think that my brother- and sister-in-law have any idea that the dolls changed.  They just know that their kid is now interested in them so they're now buying them for her.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: 8BrickMario on December 01, 2016, 12:26:16 PM
That's interesting. MH have always been more on the high end as far as play dolls have been concerned, and they were originally intended for an older kids' market, which also led to their massive adult fanbase. Now sorryMHIstillloveyou they've been kiddified a little bit- lower amounts of makeup, brighter, less presentable packaging, no stands, lower hems (a change I actually really like) and marginally healthier body sculpts with much-needed monster upgrades to many existing characters. They're clearly going after a different market now, which may be wise, but in terms of sales, I honestly don't know how well they're doing.

Regardless, it's a great brand that I hope has a future in it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on December 01, 2016, 01:46:55 PM
That's interesting. MH have always been more on the high end as far as play dolls have been concerned, and they were originally intended for an older kids' market, which also led to their massive adult fanbase. Now sorryMHIstillloveyou they've been kiddified a little bit- lower amounts of makeup, brighter, less presentable packaging, no stands, lower hems (a change I actually really like) and marginally healthier body sculpts with much-needed monster upgrades to many existing characters. They're clearly going after a different market now, which may be wise, but in terms of sales, I honestly don't know how well they're doing.

Regardless, it's a great brand that I hope has a future in it.

Honestly, I wonder if trying to sell dolls to teenagers may have been a stretch for Mattel from the get-go.  I know that most of us adult toy and doll collectors never grew out of our toys; but it does seem葉o me at least葉hat the average kid stops playing with toys pretty early on in their 'tween years.
My brother and sister both stopped playing with toys around 12 or 13.  My aforementioned 11-year-old second cousin still collects My Life As/Our Generation/American Girl dolls, but has otherwise moved on from toys to video games.  And I myself have never, in the entire six years that I've been collecting MH, seen teens on the doll aisle picking up MH dolls.  It's always either adults, or parents with young kids around 8- to 10-years-old. 
So I do wonder if MH was ever selling well to the older end of the dolls' recommended 6 to 15 age range.

And while many of the reboot dolls are now recommended for ages 6 to 10, some are recommended for the same 6 to 15 age range as the original signature dolls (and in fact even some of the pre-reboot dolls were recommended for ages 6 to 12).
So are they targeting a new demographic, or an evolving demographic that's just no longer responding to the original designs?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: ReversedUser on December 01, 2016, 04:00:35 PM
Honestly, I wonder if trying to sell dolls to teenagers may have been a stretch for Mattel from the get-go.  I know that most of us adult toy and doll collectors never grew out of our toys; but it does seem葉o me at least葉hat the average kid stops playing with toys pretty early on in their 'tween years.

I've often found myself wondering this as well. Monster High came out when I was 13 and while I was interested, I can't say that many of my peers were at all. I didn't even come from a place of not outgrowing my toys because I wasn't a doll kid, I just saw them as pseudo-collector's items like Transformers. When I was in MH's target demographic, you wanted your first cellphone and for your parents to stop treating you like a kid. Playing with dolls kind of puts a damper on that.

I can also second that fact that I've never seen another teen in the MH aisle unless they were there with a parent and sibling picking out a toy. 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: mlly on December 03, 2016, 11:25:30 PM
Aside from its articulation I wouldn't call MH 'high end' in the slightest since its quality for most of its entire run is just not as good as late 90s-mid 2000s playline dolls and it's quality became even worse in recent years. But it did something different and new when it first came out that's why it became and was so popular.
The reboot might have convinced some people but it will not really return the brand to its former glory. Toning down is not really doing something 'new'.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: 8BrickMario on December 04, 2016, 07:12:41 AM
I don't think they're going for something new by toning it down. They're just toning it down. Again, it's not all bad- the more modest outfits are a plus, and Draculaura's new face is much more appropriate, but it does feel like it's dropped a little in terms of detail and design. Monster High has always had more complex and creative dolls, so when they drop down even slightly, it's obvious.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on December 04, 2016, 07:39:05 AM
I don't think MH is selling that well here.  A few years ago stores could hardly keep them in stock.  Now, not so much.  There are still plenty of reboot dolls, along with last year's GSR dolls, all at full price.  If they get marked down, then they sell quickly.   I haven't seen any parents in the aisle buying them either, but they have been eyeing the newer Barbie fashionistas and such.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on December 04, 2016, 07:44:16 AM
Dolls around here used to sell like crazy.  They would put out a case at the time of each line, you come back, and boom, at least half gone.  Now the reboots just sit, with the exception of a few like Deuce or Gil, and Draculaura still does well here.  Heck, the ice cream four pack has already dropped from 45 to 35.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on December 04, 2016, 09:24:52 AM
Dolls around here used to sell like crazy.  They would put out a case at the time of each line, you come back, and boom, at least half gone.  Now the reboots just sit, with the exception of a few like Deuce or Gil, and Draculaura still does well here.  Heck, the ice cream four pack has already dropped from 45 to 35.

The unarticulated 4 pack was selling for almost 50$?  :haha:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: 8BrickMario on December 04, 2016, 09:47:14 AM
Yeah, sales are slow-coming, and then totally abrupt over here. Some stores, like Walgreens, think it's perfectly fine to sell four-year-old dolls (Dead Tired, Music Festival) for over their original price, and even Walmart takes their time before marking something down- and even when that happens, it takes a few weeks for everything to go. I remember just this past summer- everything was on sale, BYBY, leftover G&B, everything EAH, and Ghoul Sports, etc.- that stuff stayed on the shelf for a while, and then one weekend the entire bargain section was gone.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on December 04, 2016, 10:43:39 AM
Not sure how MH does at other stores, but at my Wal-Marts they are pretty much shelf sitters. The only doll I've noticed a lack of is Gloom Beach Clawdeen (my Wal-Mart is overrun with Gloom Beach Frankies) I expected someone to snatch up the SW Gil that was there, but he was still there last I checked. Same one with the dented box. My Wal-Mart never has sales, only clearance and that takes a while. So everything is always full price until it's clearanced. So I prefer to shop at Toys R Us or Target where they actually have sales, sometimes half priced dolls. I don't often pay full price for a doll unless I'm absolutely in love (Ghouls Beast Pet Drac was put in my basket the moment I saw her and Music Class Cleo will be the same haha)
So my Wal-Marts have a ton of MH dolls, especially the SW line, that just doesn't seem to be moving. Maybe that will change the closer it gets to Christmas, or maybe not til it's clearance time.

I do remember when BYBY was released all the Neferas were gone for a while. She was a good seller as I never saw her on clearance, but all the other dolls were. Luna and Mouscedes were marked to $11 and Elle , Operetta, and Drac were $5. Never saw Clawdeen marked down though.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on December 04, 2016, 10:52:06 AM
I just got Surf to Turf Lagoona for 10$ from Amazon. We never got it and apparently it retailed for 25$ originally on the website and 20$ in stores.

Nothing moves, not even with the holiday approaching, because even sales aren't good enough to justify a lot of the changes.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on December 04, 2016, 11:27:55 AM
Dolls around here used to sell like crazy.  They would put out a case at the time of each line, you come back, and boom, at least half gone.  Now the reboots just sit, with the exception of a few like Deuce or Gil, and Draculaura still does well here.  Heck, the ice cream four pack has already dropped from 45 to 35.
The unarticulated 4 pack was selling for almost 50$?  :haha:
I don't know if I can say selling because I don't think it moved at all, but yeah they had originally priced it at 45.  And it's still here at 35.

They did open another box of the Ghoulia/Moanica/Deuce pack, very surprised to see Deuce on our shelves again, but that's it.  I think there's one Moanica on the shelf currently, but about six Abbey.  Oh, and the minis, but blind bags are a huge thing lately, so any kind are going to move.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on December 04, 2016, 01:05:23 PM
Dolls around here used to sell like crazy.  They would put out a case at the time of each line, you come back, and boom, at least half gone.  Now the reboots just sit, with the exception of a few like Deuce or Gil, and Draculaura still does well here.  Heck, the ice cream four pack has already dropped from 45 to 35.
The unarticulated 4 pack was selling for almost 50$?  :haha:
I don't know if I can say selling because I don't think it moved at all, but yeah they had originally priced it at 45.  And it's still here at 35.

They did open another box of the Ghoulia/Moanica/Deuce pack, very surprised to see Deuce on our shelves again, but that's it.  I think there's one Moanica on the shelf currently, but about six Abbey.  Oh, and the minis, but blind bags are a huge thing lately, so any kind are going to move.

Dolls in general don't seem to be selling as well as they used to.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on December 04, 2016, 01:22:01 PM
Dolls around here used to sell like crazy.  They would put out a case at the time of each line, you come back, and boom, at least half gone.  Now the reboots just sit, with the exception of a few like Deuce or Gil, and Draculaura still does well here.  Heck, the ice cream four pack has already dropped from 45 to 35.
The unarticulated 4 pack was selling for almost 50$?  :haha:
I don't know if I can say selling because I don't think it moved at all, but yeah they had originally priced it at 45.  And it's still here at 35.

They did open another box of the Ghoulia/Moanica/Deuce pack, very surprised to see Deuce on our shelves again, but that's it.  I think there's one Moanica on the shelf currently, but about six Abbey.  Oh, and the minis, but blind bags are a huge thing lately, so any kind are going to move.

Dolls in general don't seem to be selling as well as they used to.
I think in part due to blind bags.  Or at least that's my own theory.  Everyone's doing them, and Shopkins, Mixels, all of them fly right off the shelves.  They're cheaper, and with a "collect them all" mentality.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on December 04, 2016, 02:05:49 PM

Dolls in general don't seem to be selling as well as they used to.
I think in part due to blind bags.  Or at least that's my own theory.  Everyone's doing them, and Shopkins, Mixels, all of them fly right off the shelves.  They're cheaper, and with a "collect them all" mentality.

   I'd have to agree with this.  Most doll lines seem to be stagnating a bit right now容xcept for the large 18" dolls like My Life As, Our Generation, and American Girl.  Those get wiped out fast whenever they're stocked.  The fashion doll shelves are always overflowing and never seem to sell out.  Whereas the blind bags shelves are almost always cleared out.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Crriya on December 04, 2016, 02:13:03 PM
Thank you guys for all the replies!

Even being new to the fandom I've noticed many dolls here are shelf sitters as well. I finally found my Walmart stocking the new Frankie Electrified and was happy to see a parent come by and put a Draculaura into her cart. But at the same time I did notice that 99% of the dolls were the same from 2 weeks ago. Even a Gil and a Deuce have been sitting there for a few weeks. I talked to one of the employees and she says the Walmart doesn't get too many dolls in and if so they end up sitting in the back for a really long time before needing to be restocked. Bummer.

I love Monster High a lot and I want to see it flourish, grow and regain popularity but it seems its all time high has come and gone. At least on their social media, Mattel seems super passionate about it, so that makes me really happy.

By the way, what's with Great Scarrier Reef? Did they just produce too many dolls for that line? Every Walmart I've gone into the majority of the stock is GSR.  :shrug:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on December 04, 2016, 02:19:10 PM
By the way, what's with Great Scarrier Reef? Did they just produce too many dolls for that line? Every Walmart I've gone into the majority of the stock is GSR.  :shrug:

Which ones? I don't go into Walmarts often (& honestly I don't even remember ours having anything but the exclusives anyway)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: ReversedUser on December 04, 2016, 03:28:58 PM
I'd say that monster high moves fairly quick out of my local walmarts. Except for GSR, even now you can still find them stacked up to the top in my walmart. I think the draculaura cafe playset is still floating around too. The reboot dolls seem to be moving out pretty fast though, nearly every time I go back the dolls are different. The first case of dance the fright away/photo booth ghouls (where Frankie didn't have her scar) went within a month and was promptly replaced with a new case (where she did) and BYBY finally got cleared out. Can't speak for Target or any other stores though, I don't get to places that aren't wal-mart very often ^^;

Heck, the ice cream four pack has already dropped from 45 to 35.

What a weird price. They were only 40 where I am, which makes sense since they'd retail for 10 bucks each if they were solo releases. I also haven't seen that pack in a while, I guess they sold out and then never restocked them.

By the way, what's with Great Scarrier Reef? Did they just produce too many dolls for that line? Every Walmart I've gone into the majority of the stock is GSR.  :shrug:

Which ones? I don't go into Walmarts often (& honestly I don't even remember ours having anything but the exclusives anyway)

At my walmart at least it's almost all the Down Under Ghouls. Any of the regular characters are gone or down to one or two on a shelf.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on December 04, 2016, 04:15:35 PM
My Wal-Mart still has all the GSR dolls and I'm not sure why they don't clearance them out. There's a TON of them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: KittyCourtz on December 04, 2016, 04:32:57 PM
Every store I go to always has Great Scarrier Reef and Shriek Wrecked, basically dolls I don't need. >_< They also have the limited articulation lines. Again, I'm not interested in those. I live in the Midwest and it's hard finding stores that have good stuff anymore.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shahaila on December 05, 2016, 07:53:50 AM
What I mainly see around here are Shriek Wrecked, and the reboot dolls.  The two reboot versions of Cleo seem to sell well as often times I will go and not see them, but everything else seems to shelf warm.  I have to admit I usually wait for a sale or a good price matching before buying any dolls anymore.  It certainly feels like the line is in decline, especially since TRU got the American Girl deal and minimized the MH and EAH sections to almost nothing  :(. The only way I was able to get Shriek Wrecked Gooliope was to order her online at TRU because the stores here told me they were only going to carry her in the warehouse .... sure hope the one they ship to me has a good face-up and hair  ^^;.

I have been collecting for about the last 5 years, and I have to admit that I am partial to the pre-reboot dolls, though there are a few that I do like and I will buy those on sale on a case by case basis.  But it is nothing like before when my wishlist always had 20+ dolls on it.  I do like the changes to Draculaura and Lagoona, and I did get Dance the Fright Away Cleo and I really really like her.  But all in all I am OK with that because I love sewing for them and taking pictures and I have more than enough dolls to do that with for years to come.  So even if I were not to purchase anymore dolls I would still be a fan and continue to enjoy the ones I have.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Scaredevil on December 22, 2016, 11:25:46 PM
It's all been shelf warmers for over a year at stores around here. I remember when shelves would be bare. Now they linger, even on sale.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on December 23, 2016, 12:24:16 AM
There's been a pretty big decline in sales locally, and it's very visible. Nothing sells unless it's on sale, while it used to be that dolls would vanish as soon as they were available. The number of dolls is also down overall. I'm not sure how non-local stores are going by comparison, other than the Wollongong Target, which no longer has any dolls from MH or EAH, and only has limited Barbies and DC Girls dolls. After the holidays, I'll probably go on a proper hunt to see how other parts of the city are doing, but my area is pretty dire.


A few other stores have stopped carrying them all together. David Jones no longer has them, Meyr has cut back on how many they carry and hasn't gotten any of the reboot dolls at all, which seems to indicate they're going to be gone entirely soon.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: TheFuzz on December 23, 2016, 01:02:33 AM
It's been a pretty steady decline, I think. More dolls sit than last year, which was more than the year before, etc. All of the reboot dolls seem to be sitting, fully stocked, full price, not moving. GSR is also warming the shelves, despite the initial popularity when it first came out, I think they just made too much stock and nobody wants to clearance them yet. The minis seem to be selling well everywhere and I think I missed my chance to get the huge Skelita (All the stores had tons of stock and I knew nothing else was moving, but I only saw her around for about a week and then GONE).

This years online sales were the steepest I've ever seen for newer dolls, I mean, 50-60% off dolls that have only been out a few months? Something about it seems planned to me, might explain the REAL reason behind why the reboot dolls are such cheap junk.

I think it comes down to a combination of Mattels waning creativity with the brand, budget cuts resulting in less appealing dolls, the original target demographic aging out, and the gigantic popularity of blind-bag toys. Dolls and action figures don't seem to be doing too well in general lately (I say this also as a Transformers collector).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Rhana on December 23, 2016, 03:06:03 AM
Well, I think it has declined, much due to the rise in prices + the reboot. Sure, I live in a pretty small town, and are the only adult collector here as far as I know.
We have one toy store; They have GSR and SW, who are priced between 40-50 USD per doll, which stopped me from getting Catrine.
I've also seen them carry the first budget line of the re-boot, the non articulated ones, but since I am not interested in them, I don't really care. They retail for about 20-30 USD each.

EAH has been gone for over a year, taken over by Disney Descendants. Heck, they used to have a large shelf space with only MH, now they just get a small section next to the Barbie shelf...

The store sometimes has sales or offers, but it's usually only 20 % or take three, pay for two, which still rings up a pretty high price.

A local supermarket used to have MH dolls, but they've stopped carrying them and redone their entire toy section. :/

I know that another supermarket had some MH dolls last year, but I haven't been there since, because it's pretty far from where I live. I could take the bus and have a look, of course, but, eh...

The minis haven't arrived here yet, sadly. But we're going to the next town over next week, so I hope TRU has them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on December 23, 2016, 09:15:18 AM
Sales were lagging for MH before the reboot since that's why the reboot happened in the first place. Unfortunately I don't think the reboot can solve the main problem which is a change in buying patterns.

Lately the doll aisles been rather empty looking but that's just because holiday gifts and once the holidays pass things will move slowly again. Kids used to save up their pocket money to get a doll they wanted but now it's like they can get a blind bag right away without having to wait to save up.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: 8BrickMario on December 23, 2016, 12:59:50 PM
It's a cruel system, really. The dolls can't be cheap enough, but then if they are cheap, they can't be good enough.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on December 23, 2016, 01:31:10 PM
I'm surprised new stuff hasn't come out in time for the holiday, especially the new Signatures.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Scaredevil on December 23, 2016, 09:35:15 PM
Braved Target today and the MH area was just as packed, with the exact same merchandise that was there a week ago. The rest of the toy section looked barren, but it was fully stocked.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on December 23, 2016, 09:50:22 PM
Went to Wal-Mart earlier tonight and seemed like the same dolls were there, just the shelves were very messy. There is a display of the Electrifed dolls, Party Hair Drac, Locker Clawdeen, and Surf to Turf Lagoona in the middle of the aisles and I would say at least 12-15 of those dolls have been bought up since I last saw it a few nights ago. So at least some of the newer stuff is selling for Christmas. There's about as many Great Scarrier Reef dolls as there are Shriek Wrecked dolls though and they just aren't moving.
Title: Mh dolls dissapearing :(
Post by: Marshallbenjie on January 02, 2017, 05:36:31 PM
Hello!  so i'm basically a new collector from Indonesia. I used to see them everywhere and some of toy store in my town (Jakarta) even had one big shelf dedicated for monster high. A month ago, I decided to start collecting bcs my friends gave me cleo doll for my birthday and i love her! She's so pretty and articulated and all that. I went hunting for a few weeks to many toy store and to my surprise i couldn't find them anywhere! Even when i did find them usually they are only in small amount and put in the corner of the store(on sale).
 After a few toy hunting with zero resut i finally ask a staff at the toy store why monster high doll is nowhere to be found even if that store still has a shelf decorated with mh posters, and he said that monster high are pulled from the market and they want to empty the stock.

I totally confuse here, anyone has same problem in their town? Or maybe know the reason why they did this? Is it bcs of the reboot? So many question lol feel free to reply and sorry if my english is not good and my explanation isn't quite clear, english is not usually use in Indonesia.

merging with similar thread - Melissa, Monster Discussion moderator
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Rhana on January 03, 2017, 01:30:06 AM
@Marshallbenjie We had the same thing happen to the EAH dolls in my country. It was never clear why they aren't sold here any more, since other European countries still carry them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Marshallbenjie on January 03, 2017, 08:44:27 AM
i wonder if they want to stock the store with the new reboot dolls (EAH also got reboot?) or if their sales and popularity are declining so they stop selling the dolls :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on January 03, 2017, 10:05:40 AM
I have been collecting MH since the very beginning. I remember picking one up in the store, having never heard of the brand, and thinking: 'Huh, that's an off-beat idea. Pretty cool!' Overnight, the MH dolls went from a corner of the 'Pink Aisle' to OWNING the Pink Aisle. Most people here probably remember the massive surge of competing doll lines that popped up after MH became a hit, with Novi Stars, Bratzillaz, Mystixx, etc. making up about half the toy commercials on television.

Alas, fads come and go. I doubt there will ever be a day when fashion dolls go out altogether, but their time in the limelight has come to an end for now. Now it is the age of the Shopkins (and their blind-bagged mini-competitors).

Kinda like how the 'space toys' replaced the 'Woody's Round-Up' in Toy Story 2, LOL. :haha: Mattel was wise to release their new MH minis into the fray! XD

All in all, I don't think the reboot has had much effect on sales. New and old dolls alike are still warming shelves at my local stores, and even online. The initial marketing for MH was aimed at teens, then they quickly shifted demographics to tweens/pretweens. Now they're lowering the target age-range further still, probably in the hopes of selling to the younger 'Barbie' crowd. I tend to believe that MH, like MLP, will continue on in some form for a long time to come... just probably not as king of the toy aisle anymore.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on January 21, 2017, 10:54:57 AM
Kids in Turkey seem to still love the Monster High dolls, seeing how the Fierce Rockers 2-pack was sold out within a month of arriving here in many stores I've been to. And how the reboot Cleo dolls disappeared quickly. (I wasn't able to find any pre-reboot Cleos either, not even one - I guess people love Cleo here?) Whenever I'm at a toy store, I see quite some kids around the MH shelves.

I noticed the dolls get bought mostly before special days though... Like New Year's Eve and winter break time. On other times, I can browse the toys peacefully, since the stores are mostly empty. :)

I have to say that the shelves spared for MH get smaller and smaller in some stores. One of the supermarket chains stopped stocking the dolls after the reboot happened. Another chain is clearancing the last dolls left in their stores. (Which is mostly Great Scarrier Reef, Haunted Kiyomi & Porter, Monster Exchange Marisol & Lorna.)

Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on January 21, 2017, 11:29:09 AM
It's not just MH that shelf warms, I've noticed Barbie does too!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on January 21, 2017, 11:48:09 AM
Kids in Turkey seem to still love the Monster High dolls, seeing how the Fierce Rockers 2-pack was sold out within a month of arriving here in many stores I've been to. And how the reboot Cleo dolls disappeared quickly. (I wasn't able to find any pre-reboot Cleos either, not even one - I guess people love Cleo here?) Whenever I'm at a toy store, I see quite some kids around the MH shelves.

I noticed the dolls get bought mostly before special days though... Like New Year's Eve and winter break time. On other times, I can browse the toys peacefully, since the stores are mostly empty. :)

I have to say that the shelves spared for MH get smaller and smaller in some stores. One of the supermarket chains stopped stocking the dolls after the reboot happened. Another chain is clearancing the last dolls left in their stores. (Which is mostly Great Scarrier Reef, Haunted Kiyomi & Porter, Monster Exchange Marisol & Lorna.)

Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

How much are the dolls over there?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on January 21, 2017, 12:31:22 PM
Kids in Turkey seem to still love the Monster High dolls, seeing how the Fierce Rockers 2-pack was sold out within a month of arriving here in many stores I've been to. And how the reboot Cleo dolls disappeared quickly. (I wasn't able to find any pre-reboot Cleos either, not even one - I guess people love Cleo here?) Whenever I'm at a toy store, I see quite some kids around the MH shelves.

I noticed the dolls get bought mostly before special days though... Like New Year's Eve and winter break time. On other times, I can browse the toys peacefully, since the stores are mostly empty. :)

I have to say that the shelves spared for MH get smaller and smaller in some stores. One of the supermarket chains stopped stocking the dolls after the reboot happened. Another chain is clearancing the last dolls left in their stores. (Which is mostly Great Scarrier Reef, Haunted Kiyomi & Porter, Monster Exchange Marisol & Lorna.)

Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

How much are the dolls over there?

I'm going to get some help from Google here, converting Turkish Lira to USD. :P

Budget lines (like Geek Shriek, Freaky Field Trip) are roughly 9.3 USD.
Deluxe lines (like Gloom and Bloom, Monster Exchange, Art Class) would change between 14.6 USD - 16 USD.
Playsets... Well, I saw the 13 Wishes playset with Spectra and Freak du Chic playset with Rochelle at a store today. They were priced around 27.9 USD.

That's pre-reboot though. The unarticulated reboot dolls are sold for the pre-reboot articulated budget doll price, from what I've seen.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on January 21, 2017, 01:17:01 PM
Kids in Turkey seem to still love the Monster High dolls, seeing how the Fierce Rockers 2-pack was sold out within a month of arriving here in many stores I've been to. And how the reboot Cleo dolls disappeared quickly. (I wasn't able to find any pre-reboot Cleos either, not even one - I guess people love Cleo here?) Whenever I'm at a toy store, I see quite some kids around the MH shelves.

I noticed the dolls get bought mostly before special days though... Like New Year's Eve and winter break time. On other times, I can browse the toys peacefully, since the stores are mostly empty. :)

I have to say that the shelves spared for MH get smaller and smaller in some stores. One of the supermarket chains stopped stocking the dolls after the reboot happened. Another chain is clearancing the last dolls left in their stores. (Which is mostly Great Scarrier Reef, Haunted Kiyomi & Porter, Monster Exchange Marisol & Lorna.)

Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

How much are the dolls over there?

I'm going to get some help from Google here, converting Turkish Lira to USD. :P

Budget lines (like Geek Shriek, Freaky Field Trip) are roughly 9.3 USD.
Deluxe lines (like Gloom and Bloom, Monster Exchange, Art Class) would change between 14.6 USD - 16 USD.
Playsets... Well, I saw the 13 Wishes playset with Spectra and Freak du Chic playset with Rochelle at a store today. They were priced around 27.9 USD.

That's pre-reboot though. The unarticulated reboot dolls are sold for the pre-reboot articulated budget doll price, from what I've seen.

Oh that's a fair amount cheaper than stateside. Thanks for sharing :D
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lady Frostbite on January 21, 2017, 02:12:30 PM
Here's how it is in my neck of the woods;

In some TRUs, Freaky Fusion refuses to move. Tons of boy two-packs. I see some older random dolls pop up now and again. I'm going to Smyths on Tuesday to see what they have lying around and maybe go to a TRU if I can. In discount stores, I'm finding New Scaremester, some Picture Day, Freaky Fusion AGAIN.

In the big supermarkets, it's DIRE. Only some of the new slimbox MH figs, and they are stuck on the bottom shelf, only 2-3 box space wide. I keep hoping that Party Abbey will show up, but it looks like that will never happen. Asda was bad with their dolls as their toy section is tiny, but Tesco normally has a big range and I'll never forget the excitement of seeing Geek Shriek Abbey in the wild. Heck, Tesco is where I STARTED collecting MH with Coffin Bean and Music Festival Abbey, plus Avea. Now it's so sad and heartbreaking to see only a couple of cheap slimboxes and 1-2 Party Dracularas  :cry:

MH sometimes shows up in Poundland, and that for me is the bottom of the pile. Usually lines go to die in places like B&Ms (nothing there except Freak Du Chic, Londoom 3-pack and one other kind I can't remember) but that's embarrassing. MH seems to be dying in the UK from what I see.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on January 22, 2017, 08:35:20 AM
I visited a nearby toy store today and it looked like a storm had passed through the place. The toys were thrown all over the place and there were many children... The Monster High shelves were almost completely empty, with the exception of a couple of reboot Frankies here and there. (The last time I was there they had lots of WTMH and First Day Of School dolls.) I guess this further proves that MH is doing well here. :D

(That also means I'll have a lot of trouble finding things I'd like to have the next time I go doll hunting.)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: FangedPisces on January 22, 2017, 06:35:41 PM
Here's how it is in my neck of the woods;

In some TRUs, Freaky Fusion refuses to move. Tons of boy two-packs. I see some older random dolls pop up now and again. I'm going to Smyths on Tuesday to see what they have lying around and maybe go to a TRU if I can. In discount stores, I'm finding New Scaremester, some Picture Day, Freaky Fusion AGAIN.

That's pretty crazy, 'cause I've been trying to get my hands on a Sirena Von Boo, but she's nowhere to be seen. I have to rely on eBay for my dolls because while I live in Boo York, I live in The Middle of Nowhere.

Oh, and Geek Shriek Ghoulia, who is a slimbox doll and should be like $10 is selling for around $60 online because she's nowhere to be flipping seen!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: astranova on January 23, 2017, 05:56:00 AM
I cant say about USA and other world, but can about Russia.

Popularity maybe is kinda decreased a little, but reboot dolls is hardly to find in the shops sometimes. They brought a lot of dolls, but Shriek Wrecked is OOS quickly, Welcome To Monster high Dance Line - too. But old dolls still in the sale - like GSR line. (tons of Clawdeen and Ula, nobody wants to grab them...). Art Class is still here.
I still trying to catch new Cleo or Moanica. Electrified Silvi is out of stock quickly too.

If records of mattel are true, sales are grow up a little to MH and Barbie in the end of 2016. They have a crisis in 2014-2015 you know (when Barbie sales is fallen down on Christmas).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: alkevin on January 24, 2017, 01:04:45 PM
Where I live MH isnエt very popular, but if someone sells at 5 euros they will disappear.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on January 30, 2017, 05:12:59 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on January 30, 2017, 06:34:41 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on January 30, 2017, 06:46:38 PM
Things are continuing to deplete. :(

Target has even less and less new stock, and MH is now down to roughly 1/4 of an aisle, shared with the few EAH dolls they have left. Big W has shrunk to a slightly larger amount of space in their aisles, with mostly Shriekwrecked stock, and a few of the unarticulated basics. Kmart has almost nothing. They had a total of five dolls in stock when I went on Friday, and they no longer have shelf signage for anything but those dolls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on January 30, 2017, 06:52:00 PM
Out of curiosity, will it help to buy dolls at full price when possible? I know adult collectors are a small part of the group buying them, but I keep trying to think of things I can do to help support the brand.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: justkitter on January 30, 2017, 06:56:53 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.

This is just my opinion, but the fish tails were a hard sell for me.  Redressing mermaids just isn't fun.  I do give Mattel credit for all the fun and interesting ways they designed the dolls, but at the end of the day, you can't do much with them.  I love shoes, and all the different clothing options for the entire bottom half of the doll, and I miss it when i look at this line.  How many times can change a top before you pass out from boredom?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on January 30, 2017, 07:00:51 PM
Out of curiosity, will it help to buy dolls at full price when possible? I know adult collectors are a small part of the group buying them, but I keep trying to think of things I can do to help support the brand.

I really don't know. I've been doing it where it's worth it to do so, but it's now pretty much impossible if I don't import to get the dolls I'm actually still interested in. At least, within Australia, prices have skyrocketed with the reboot.

I bought the Zomby Gaga doll when I found her, despite the high price tag, but other dolls either aren't coming here (we never got the Fierce Rockers, for example), or are now so overpriced that they're not worth buying (GSR dolls are still $26+ "on clearance" at TRU).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on January 30, 2017, 10:13:29 PM
Out of curiosity, will it help to buy dolls at full price when possible? I know adult collectors are a small part of the group buying them, but I keep trying to think of things I can do to help support the brand.

Honestly, no it won't.  Even if all of us committed to only buying dolls at full price, we're simply not a big enough group to impact sales on a large enough scale.

And we've become an even smaller group since the reboot.  A lot of us aren't collecting reboot dolls at all.  And for those of us who are, there are many among us who are no longer interested in owning each and every new doll like we used to be (or even one of each new character).

When you factor in the amount of profit that Mattel needs to see in order to justify producing new dolls, it becomes clear how little we adult collectors are actually bringing to the table.
Between its release and 2013, Monster High netted upwards of $500 million (http://www.usatoday.com/story/money/business/2013/07/17/mattel-2q-profit-falls-barbie-sales-slide-again/2523879/).  That's more than $160 million a year. 
Those are the figures that Mattel is trying to maintain.  Not tens of thousands of dollars, but rather hundreds of millions.  There's simply no way that we alone can provide that for them.  If our purchases impacted the brand by that much, then the reboot wouldn't have happened at all.  The line would've been doing perfectly fine on our support alone.  If we couldn't save it before, we certainly can't now.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on January 31, 2017, 07:59:29 AM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on January 31, 2017, 08:44:31 AM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on January 31, 2017, 09:57:01 AM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...

Agreed, the reboot really isn't helping much, though some still do fly off the shelves.  Lagoona and Cleo have always been hard to find around here.  I can't remember how Abbey did before reboot. 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on January 31, 2017, 10:17:54 AM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...

Agreed, the reboot really isn't helping much, though some still do fly off the shelves.  Lagoona and Cleo have always been hard to find around here.  I can't remember how Abbey did before reboot.

Wasn't there a drought of Abbey dolls being made at some point? The only one I remember clearly is Sweet Screams and we had way more of Ghoulia.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on January 31, 2017, 11:01:52 AM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...

Agreed, the reboot really isn't helping much, though some still do fly off the shelves.  Lagoona and Cleo have always been hard to find around here.  I can't remember how Abbey did before reboot.

Wasn't there a drought of Abbey dolls being made at some point? The only one I remember clearly is Sweet Screams and we had way more of Ghoulia.

The last Abbeys I can recall seeing here were Picture Day and Haunt the Casbah, and I believe both sat, but I feel like there were others between them and reboot.  I saw Sweet Screams once at Target in another state, one of each, but a few Ghoulia did make it to Big Lots nearby. 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: cloud_weaver on January 31, 2017, 12:19:53 PM
Has the resale value of the dolls dropped as well?  Or is that just me? ;)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on January 31, 2017, 01:14:55 PM
Has the resale value of the dolls dropped as well?  Or is that just me? ;)

I think they're just producing more budget dolls now than they used to.
There are still "deluxe" dolls that retail between $20 and $30, but they're not the majority like before.


... Oh.  Resale, not retail. LOL :facepalm:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: nessa16 on January 31, 2017, 02:04:08 PM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...

Isn't that the Abbey that looks like her Home Ick doll just redressed?  At least that's what I thought, which makes her boring for me. 

Has the resale value of the dolls dropped as well?  Or is that just me? ;)

I think so.  I started a new thread asking about this in relation to price checks I found on eBay for MH FPs.  Many of the older ones like Draculaura's Newspaper outfit and Ghoulia's comic outfit are selling for cheap compared to what they used to and others commented on this being the case for older dolls too. 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on January 31, 2017, 02:21:54 PM
Either people hate Abbey here, or the reboot Abbey appeals to no one, because her Dance the Fright Away doll had been sitting at $4 for over a week and there are still three.  Singing Ari still has 2 dolls sitting at $5, but no one loves gimmick dolls, at least not here.  Most everyone else knocked down to five or less, including the shelf sitters like GSR, have actually moved.

Man, and I snatched her up right away. The reboot doesn't seem to be doing much good for the brand though...

Isn't that the Abbey that looks like her Home Ick doll just redressed?  At least that's what I thought, which makes her boring for me. 


Yeah, it is. I loved the hairstyle so I was happy to see it again, but I definitely see your point.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on January 31, 2017, 02:55:11 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.

This is just my opinion, but the fish tails were a hard sell for me.  Redressing mermaids just isn't fun.  I do give Mattel credit for all the fun and interesting ways they designed the dolls, but at the end of the day, you can't do much with them.  I love shoes, and all the different clothing options for the entire bottom half of the doll, and I miss it when i look at this line.  How many times can change a top before you pass out from boredom?

I agree with you about that. I was out shopping with my mother and she said similar things about the GSR dolls having tails, and therefore no shoes. (I quite like MH shoes as well.)

And about Abbey... I think her only doll that is shelfwarming here is Art Class Abbey. No idea why. I saw that one in multiple stores. Geek Shriek Abbey must have sold well enough. I didn't see many of that doll, luckily managed to get one for myself. (We didn't get WTMH Abbey so can't comment on that one. Was it a store exclusive?)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on January 31, 2017, 04:04:39 PM
I agree with you about that. I was out shopping with my mother and she said similar things about the GSR dolls having tails, and therefore no shoes. (I quite like MH shoes as well.)[/spoiler]

And about Abbey... I think her only doll that is shelfwarming here is Art Class Abbey. No idea why. I saw that one in multiple stores. Geek Shriek Abbey must have sold well enough. I didn't see many of that doll, luckily managed to get one for myself. (We didn't get WTMH Abbey so can't comment on that one. Was it a store exclusive?)

I feel like she's probably Walmart exclusive, unless people have seen her elsewhere? I ordered mine from Walmart. Never saw her in stores.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on January 31, 2017, 06:50:33 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.

This is just my opinion, but the fish tails were a hard sell for me.  Redressing mermaids just isn't fun.  I do give Mattel credit for all the fun and interesting ways they designed the dolls, but at the end of the day, you can't do much with them.  I love shoes, and all the different clothing options for the entire bottom half of the doll, and I miss it when i look at this line.  How many times can change a top before you pass out from boredom?

I always thought that mermaid Barbies, Disney Ariels, etc. were pretty solid sellers--even the ones with non-removable tails. They certainly still make a lot of those year after year... I mean, I definitely understand the lack of clothing options being discouraging to kids and collectors alike, but I still don't get why other mermaid dolls sell so well, if that's the case. :( Maybe the GSR dolls were a little too 'monstrous' for the mermaid demographic? XD

...I just realized that if lack of clothing options is part of what's driving away customers, Mattel is really not getting the message. Daring Charming, anyone? :/
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on January 31, 2017, 07:34:04 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.

This is just my opinion, but the fish tails were a hard sell for me.  Redressing mermaids just isn't fun.  I do give Mattel credit for all the fun and interesting ways they designed the dolls, but at the end of the day, you can't do much with them.  I love shoes, and all the different clothing options for the entire bottom half of the doll, and I miss it when i look at this line.  How many times can change a top before you pass out from boredom?

I always thought that mermaid Barbies, Disney Ariels, etc. were pretty solid sellers--even the ones with non-removable tails. They certainly still make a lot of those year after year... I mean, I definitely understand the lack of clothing options being discouraging to kids and collectors alike, but I still don't get why other mermaid dolls sell so well, if that's the case. :( Maybe the GSR dolls were a little too 'monstrous' for the mermaid demographic? XD

...I just realized that if lack of clothing options is part of what's driving away customers, Mattel is really not getting the message. Daring Charming, anyone? :/

I think that depends on the demographic. While the older kids like to redress their dolls, the younger ones tend to just use them to act out stories and if they do have clothes they strip them off and leave them naked in frustration.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: ReversedUser on January 31, 2017, 07:48:08 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

This seems the most likely to me. As mentioned earlier, barbie's mermaids seem to sell pretty well. I think GSR's failure was mostly because MH was already in a downturn and it just happened to be the line that got caught.

On the collector side of things I suppose it could be that GSR was quite alienating to some. I saw a lot of people who were put off by MH doing something as stereotypical as mermaids, and for the continuation of the "the ghouls get transformed into [X] monster type!" theme several of the later movies had.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Sapphire-Light on February 01, 2017, 08:39:04 AM

This seems the most likely to me. As mentioned earlier, barbie's mermaids seem to sell pretty well. I think GSR's failure was mostly because MH was already in a downturn and it just happened to be the line that got caught.

On the collector side of things I suppose it could be that GSR was quite alienating to some. I saw a lot of people who were put off by MH doing something as stereotypical as mermaids, and for the continuation of the "the ghouls get transformed into [X] monster type!" theme several of the later movies had.


Agree, also many collectors and older kids appears to be turn off from MH when the news of the reboot were all the internet, and this happened  just moments before GSR hit stores so I suppose they skip the line because the interest was already gone, at least here in my area older kids are now into Descendants and DC Girls

Another thing could be that older lines were still in stores mostly Haunted, Freak Du Chick, the signature re-realeses, the second release of Monster exchange, and the budget dolls of  Boo York, Ghoul Fair, etc

The only GSR dolls I have see that sold nice are Peri and Pearl, Toralei, and Posea
 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on February 01, 2017, 08:59:32 AM
I agree with you about that. I was out shopping with my mother and she said similar things about the GSR dolls having tails, and therefore no shoes. (I quite like MH shoes as well.)[/spoiler]

And about Abbey... I think her only doll that is shelfwarming here is Art Class Abbey. No idea why. I saw that one in multiple stores. Geek Shriek Abbey must have sold well enough. I didn't see many of that doll, luckily managed to get one for myself. (We didn't get WTMH Abbey so can't comment on that one. Was it a store exclusive?)

I feel like she's probably Walmart exclusive, unless people have seen her elsewhere? I ordered mine from Walmart. Never saw her in stores.
I think at one point I had seen where Deuce/Moanica/Abbey were Walmart exclusive?  But I have no idea, I don't recall seeing them elsewhere either.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on February 01, 2017, 10:37:35 AM

This seems the most likely to me. As mentioned earlier, barbie's mermaids seem to sell pretty well. I think GSR's failure was mostly because MH was already in a downturn and it just happened to be the line that got caught.

On the collector side of things I suppose it could be that GSR was quite alienating to some. I saw a lot of people who were put off by MH doing something as stereotypical as mermaids, and for the continuation of the "the ghouls get transformed into [X] monster type!" theme several of the later movies had.


Agree, also many collectors and older kids appears to be turn off from MH when the news of the reboot were all the internet, and this happened  just moments before GSR hit stores so I suppose they skip the line because the interest was already gone, at least here in my area older kids are now into Descendants and DC Girls

Another thing could be that older lines were still in stores mostly Haunted, Freak Du Chick, the signature re-realeses, the second release of Monster exchange, and the budget dolls of  Boo York, Ghoul Fair, etc

The only GSR dolls I have see that sold nice are Peri and Pearl, Toralei, and Posea
 

Interesting how the sales differ from country to country. Posea just didn't seem to sell here, I see a lot of Posea, along with Kala, everywhere.

Speaking of Boo York, the Gala Ghoulfriends are also shelfwarmers here. Especially Elle and Mouscedes. One of the stores here had to reduce the prices of them to something lower than the regular budget doll price, to get rid of them, but even that didn't help Mouscedes...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Sapphire-Light on February 01, 2017, 05:34:29 PM

This seems the most likely to me. As mentioned earlier, barbie's mermaids seem to sell pretty well. I think GSR's failure was mostly because MH was already in a downturn and it just happened to be the line that got caught.

On the collector side of things I suppose it could be that GSR was quite alienating to some. I saw a lot of people who were put off by MH doing something as stereotypical as mermaids, and for the continuation of the "the ghouls get transformed into [X] monster type!" theme several of the later movies had.


Agree, also many collectors and older kids appears to be turn off from MH when the news of the reboot were all the internet, and this happened  just moments before GSR hit stores so I suppose they skip the line because the interest was already gone, at least here in my area older kids are now into Descendants and DC Girls

Another thing could be that older lines were still in stores mostly Haunted, Freak Du Chick, the signature re-realeses, the second release of Monster exchange, and the budget dolls of  Boo York, Ghoul Fair, etc

The only GSR dolls I have see that sold nice are Peri and Pearl, Toralei, and Posea
 

Interesting how the sales differ from country to country. Posea just didn't seem to sell here, I see a lot of Posea, along with Kala, everywhere.

Speaking of Boo York, the Gala Ghoulfriends are also shelfwarmers here. Especially Elle and Mouscedes. One of the stores here had to reduce the prices of them to something lower than the regular budget doll price, to get rid of them, but even that didn't help Mouscedes...

Poor girls, here we didn't got the deluxe Boo Yorks or the playset only the budget dolls since there were already older lines, however in a trip to Mexico in a Wallmart I got Luna, Catty, Mousedes  (not a single Elle)  they were on sale and had LOTS of Luna

However  Elle wasn't at Walmart I only found one at normal price in a store called Sanborns
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: astranova on February 03, 2017, 09:06:25 AM
Sad to hear that GSR line is not popular and hard to sell by shops. I love this collection too and want to grab all of them (i have 4 now). Theyre bodies are voltageous, Kala is my favorite doll with awesome mold and body.

Actually, Reboot is really up the sales i think. It's a good choice and if we start to thinking like a company and on management point - with a new breath of the franchise, they will be alive and makin' money. Money = not closing the franchise, money = many types of stuff, more quality.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on February 03, 2017, 10:09:06 AM
Of GSR, we got Peri & Pearl, Toralei/Frankie/Lagoona, and Draculaura and Clawdeen.  The biggest seller was surprisingly Clawdeen.  There's still a Toralei and Frankie, and a few Drauclauras on clearance.  We still have a few Peri & Pearl, at $4 as well. 

We saw Kali and Posea at a few stores and there were usually a couple each on the shelves.  But never got them in our Walmart. 

As for Gala Ghoulfriends, it sounds like Luna was the breakout of that group.  She always sold out here, only one made it to the clearance bin and my sister grabbed her to take out of box.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Ocean on February 03, 2017, 01:56:51 PM
GSR suffers from bad packaging, IMO.

I have everyone except lagoona and clawdeen from this. It was the only line where I had to repeatedly convince my husband that the doll is worth getting (whichever doll it was at the time). The difference was, I had seen photos/videos of the doll deboxed, and he hadn't.

EVERY GSR doll we opened, he loves. But only after they're opened!!

I think it is not even most of the box that is the problem (what can be bad about an underwater scene?) but the construction-worker-glowing-orange background of the name area. It's just clashy and gives an overally tacky vibe that your eye just assumes is also tacky color clash on the doll. And somehow you can't appreciate all the details the dolls have, partly because of this distraction, and maybe the packaging doesn't emphasize their lower parts enough.

They're beautiful dolls, some of my faves.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on February 04, 2017, 04:27:55 PM
GSR slimline dolls sold quickly here. I only managed to get Toralei and Lala (but then, the only other one I wanted was Clawdeen for a headswap...). The Ghouls' Getaway dolls also sold well everywhere but Woolworths, who got them about six months late for some reason, but the big box dolls (Kala, Peri/Pearl and Posea) are still lingering on the shelves in at least two shops that I go to frequently. The others vanished. So fast. But those three hang on. TRU is charging $29 for them right now (regular price $34) and Myer is charging I think $39? I can't remember. Their prices are always ballistic unless there's a sale, so I rarely go check.

Hilariously, Target still has a Getting Ghostly Clawdeen sitting on the shelf. The line got clearanced, but she must have been hidden, and rebooted, because she's priced at $15 (for reference, FdC Twyla is clearanced at $12, and GG was originally $19 or $21).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: pinkbird on February 07, 2017, 11:19:01 AM
Is the First Day of School Frankie a shelfwarmer elsewhere? I saw tons of the same Frankie on shelves in a store recently. I wonder if they ordered too much or something...

I noticed the Electrified Frankie wasn't quick to sell either, while Draculaura disappeared off the shelves fast. Wonder if people just don't like reboot Frankie around here.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Rhana on February 26, 2017, 03:20:25 PM
Just noticed that our TRU are having GSR on clearance for 17 dollars. I might be able to get some.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on February 26, 2017, 11:53:20 PM
Great Scarrier Reef has been a true shelfwarmer, along with Monster Exchange Marisol and Lorna. I keep seeing those everywhere. Playsets also seem to be difficult to sell, since they are expensive.

GSR seems to have been a unanimous shelfwarmer internationally. I really don't understand why! It was one of my favorite lines ever to come of MH! :( So many innovative and elaborate new character designs, and even returning characters were given a fresh look... I wish I knew why it ended up being so unpopular...  Was it just because the line was released when MH's sales in general were lagging, pre-reboot?

I didn't buy a lot just because I'm not a big fan of mermaids (I only have Sirena for myself for mermaid dolls, and one of the GSR for customizing) but I don't feel like children are losing interest in mermaids, so I have no clue. I don't interact with kids pretty much ever these days, so I could be wrong though.

This is just my opinion, but the fish tails were a hard sell for me.  Redressing mermaids just isn't fun.  I do give Mattel credit for all the fun and interesting ways they designed the dolls, but at the end of the day, you can't do much with them.  I love shoes, and all the different clothing options for the entire bottom half of the doll, and I miss it when i look at this line.  How many times can change a top before you pass out from boredom?

As a newer collector of MH (about 2 years) and someone who really judges the dolls on their own merits and doesn't factor in any media/movies, the GSR line was initially a turnoff for me. Too many fishtails and weird bottom halves, limited use with dioramas, no shoes, clothes could be problematic, and too much NEON BRIGHT colors. I only have Peri & Pearl. BUT! Through this forum, and also seeing the detail of the dolls plus seeing custom and repainted versions, I've come to appreciate them. If I can snag a few on sale, Peri & Pearl might get some friends.

Also, it seems like the various lines sell out here in Chicago before my budget allows purchases. I did like BYBY and some others, and would still be interested if there were more of them coming to the stores.
Lisa

Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Kara Zor-El on June 15, 2017, 08:52:29 AM
Mattel released an investor statement (http://www.actionfigureinsider.com/mattel-unveils-plan-to-reinvent-company-and-deliver-enhanced-and-sustainable-growth/) today that shows their current plan to try to reorganize the company.  It's worth noting for MH fans that, although MH isn't mentioned specifically in the statement, it is mentioned as one of the brands at the bottom of the text that Mattel is known for. 

Things that are going to impact Monster High in the statement include a push to have more digital platform play, a stronger emphasis on their 'core brands' (meaning: Barbie is the queen doll), and a strong push to make lead times from concept to shelves shorter.  They also talk about expanding into China and other asian markets more aggressively.

So, although this statement doesn't tell us definitive things about Monster High's future, it does show that Mattel is making some big back-end changes that are going to impact plans for all of their lines.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on June 15, 2017, 03:03:14 PM
Sorry but you are not allowed to view spoiler contents.

Thanks for the heads up.

I also re-read my last post, about GSR. Since that post, I got a GSR Clawdeen and fell in love! She is SO much more amazing and interesting deboxed. It's like the packaging actually detracted from the doll!?!

And since I liked her so much, I gave all the GSR dolls another look. And now I'm only missing GSR Draculaura.

So it's interesting to me that Mattel went with cheaper packaging to save costs, yet that cheaper packaging didn't show off the doll to best advantage (my opinion), and from there it's a slippery slope to cutting more costs and losing other sales.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Kara Zor-El on June 16, 2017, 07:16:58 AM
There definitely is a school of thought that the packaging can harm or help a product on the toy shelves.  I also agree that the cheap packaging we're seeing now make Monster high feel like less of a value to buy. 

I really do miss the original creative team and their slavish attention to detail.  There's a reason things like Space Pop/etc keep trying to imitate the original Monster High packaging designs - it was unique and really popped on a shelf.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on June 16, 2017, 02:21:49 PM
The packaging changes weren't to save money but to be more "sustainable".  Even tho just producing the dolls themselves isn't exactly a "green" process.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on June 17, 2017, 07:03:12 AM
It bothered me a bit that my London based Smyths massively reduced their MH section. Not so in the toy aisle at my one back home, though, so that's good.

Shelfsitter here is unequivocally Marisol. There are still a lot of her around. I see occasional Lorna but not many. Mostly Marisol. Poor Marisol. If they reduced her a little more I'd adopt her just because I feel sorry for her. She isn't that ugly! There are also some random swimsuit dolls...Spectra...and someone else...and maybe a Howleen that appear from time to time but I don't know where they come from. They don't shelfsit. They just appear then disappear then appear again.

The GSR do shelfsit at TRU in London because TRU refuse to discount old stock sensibly. They do nothing for ages, then discount one character from a line, and then for some random reason they suddenly produce a bunch of old stock like GNO and mark it up at 」4 each or something stupid. Genuinely thinkk all old stock of MH in UK TRU ends up at Brent Cross. I see too much old weird there at full price for it to be otherwise. I was there today and they have hundreds of GSR as well as Freaky Fusion - Clawvenus, Bonita and even a hidden Neighthan in a broken box - and Tiki dolls? One of the werecats, Spectra and I think Jinafire?

I have avoided GSR because of the lack of legs/risk of breakage on some of the more elaborate dolls like Kale'a but I will be interested to see them second hand to see if I like them  better. I really liked Lagoona's hair, and I like any Clawdeen that breaks her normal colour scheme, but I really am not a fan of the seatails.


By contrast, Smyths here never got a chance to discount the Shriekwrecked ones by much. They have almost all vanished. I have Lagoona and Rochelle but only because I got them as brirthday presents - by the time I got back from Japan they were long history.

Entertainer in the UK never sells MH and I only see budget dolls in other stores.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on June 17, 2017, 03:32:33 PM
taffeta, I originally felt that way about GSR (all except for Peri & Pearl, who I snatched up right away), until I got a GSR Clawdeen recently and took her out of the box - I do feel the GSR packaging masks just how awesome the GSR dolls are, the details are amazing. And even though they don't have feet and lower-body-human-type dressing options, there are all kinds of other costuming options for the fishtail dolls.

And I experienced a similar thing with Marisol - I had breakfast with a friend, and we do dollie show & tell, and she brought HER Marisol - and I fell in love. She's super pretty outside the packaging. My opinion.  :D

Is there anyone who's worked at TRU that's able to shed some light on how/why TRU's stocking/pricing policies for MH seem so weird and illogical?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on June 17, 2017, 03:41:09 PM
I find Peri and Pearl creepy somehow. Don't know why, just creepy.

I haven't actually seen Clawdeen for a long time on shelves. Armies of Kala and Posea and a few Lagoona and Frankie normally. I don't have a lot of space, but if they discounted them to something reasonable then I would probably take a punt on one, but the pricing scale is ridiculous.

Also, what on earth are the 'Tiki' dolls and how old are they? They randomly appeared at TRU this last few months and I know they are G1 style dolls. O.o.

Is it a problem in US TRU as well as here in the UK, this weird pricing system? The other issue my store has, which may put people off, is the fact that the labels on the shelf are not usually correct to the doll and no doll is individually priced so you have to look for the codes to match them  to the prices with some sets.

I feel sorry for poor Marisol. She doesn't seem to have been very loved.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on June 17, 2017, 04:47:09 PM
I've been checking the shelves at 2 Walmarts I frequent every week, and one weird thing I've noticed is there are no Cleos, just Frankie, Clawdeen, Venus and Silvi.  Oh and maybe one or 2 Lagoonas.  Still, the dolls don't seem to be selling as well, but that's just my observation.  Only when they get marked down do they seem to move.  For instance, last week one Walmart (Glenmont, NY) had the Ice Scream dolls for about $25.  I bought them at that price, because the shoes are cute, the outfits are also cute (somewhat), and it had a Lala with the G1 faceup.  If the Electrified dolls get marked down, I'll probably get another Silvi just so I can de-crimp that hair.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on June 17, 2017, 04:53:07 PM
Peri & Pearl came out right around the time I belonged to a local Barbie club, and we had a monthly theme, and Jan 2016 it was Circus, so I snagged P&P to do a two-headed mermaid exhibit in my MH sideshow. They were perfect!

I wonder if the 'tiki' dolls you're referencing are the Return to Skull Shores ones? I've seen a few of those here in Chicago area recently, as well as many many GSR Poseas, a few Kalas, some GSR Toraleis, etc. A few Ghouls Pet (is that the one?). Mostly the Electrified series.

I agree, a rehaired Silvi might be sweeeeeet!

At my local Target, the MH section was a bit bigger than it has been, BUT it was in the next aisle from the Barbie section (which was HUGE), not in the same aisle as it's been. EAH was nearly non-existent.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on June 18, 2017, 08:35:39 AM
I dunno but it seems doll space has been going down in general. TRU used to have a whole aisle devoted to Barbie but now she's sharing the space with MH and EAH. Like I think MH is doing okay considering the fashion doll market has been in a slump right now. I think the reduction in number of releases could actually be a way to help the brand survive.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on June 18, 2017, 09:28:59 AM
Walmart here has been knocking them down a lot, the ice cream pack to $25, Party Hair Draculaura for about $13, Electrified Frankie for about $13, the bigger Electrified are down to $15, I think the minis multipack, the three pack is down to about $5 and the 10 pack is $9, and they still aren't moving.  Cleo used to be a big mover here, but her two Electrified have sat.  Even Gil is sitting.  The only ones I can think of that have been bought are one or two of the Electrified Venus.  i really won't be surprised if the fall restock has zero MH shelf space.  They haven't even brought out packs of the minis and the single ones actually did sell here.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: dfotw on June 18, 2017, 09:42:56 AM
Here MH is losing shelf-space and popularity fast. Shriekwrecked, Electrified and Party Ghouls never arrived (unlike the most recent EAH lines, like Archery and PPT, which did), WTMH and First Day are shelf-sitting (so many Frankies!), and DCSHG has been gaining space in the 'not Barbie' part of the toy aisle. I worry they'll stop bringing them altogether, to be honest!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on June 18, 2017, 06:19:44 PM
absolutely everything that isn't DCSHG or a blind bag thing is a shelf sitter.

It's kind of amazing.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: brightberry on June 19, 2017, 01:15:32 PM
I don't know how it's doing but, my TRU doesn't have Monster High or Ever After High at all.   They don't even have shelf space anymore.  They're just gone.   Instead we have two isles worth of American Girl now.

So... I guess I just have Target and Walmart left.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on June 19, 2017, 02:57:15 PM
It's like MH is just stagnating. No new leaks or anything.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on June 19, 2017, 08:35:20 PM
I bought an MH doll from someone over the weekend, she has an 8 year old daughter, so I asked how she likes the new dolls...lady said her daughter doesn't like the new (reboot) dolls, she prefers the edgy/weird ones more.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on June 20, 2017, 09:49:49 AM
I bought an MH doll from someone over the weekend, she has an 8 year old daughter, so I asked how she likes the new dolls...lady said her daughter doesn't like the new (reboot) dolls, she prefers the edgy/weird ones more.

Age makes a lot of difference. As I was walking out of Walmart recently I saw a little girl that looked around 5-6 wearing a Rainbow Dash jacket and happily clutching a budget reboot Draculaura.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on June 20, 2017, 10:11:27 AM
I bought an MH doll from someone over the weekend, she has an 8 year old daughter, so I asked how she likes the new dolls...lady said her daughter doesn't like the new (reboot) dolls, she prefers the edgy/weird ones more.

Age makes a lot of difference. As I was walking out of Walmart recently I saw a little girl that looked around 5-6 wearing a Rainbow Dash jacket and happily clutching a budget reboot Draculaura.

Agreed.  My 4-year-old daughter and 4-year-old niece both love the reboot movies and dolls.  Whereas my 9-year-old niece was an MH fan before the reboot and prefers the G1 movies and dolls (she hasn't even seen the reboot movies yet).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: dfotw on June 21, 2017, 12:46:21 PM
Ugh, today I found an even worse sign. I was visiting a mall that just opened last week, and none of the stores that sell dolls, which had obviously been sent new stock for the opening, had any MH on the shelves; only DCSHG, EAH (Sigs and Ballet), Disney and Barbie. It would suck if stores here stop selling MH...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on June 22, 2017, 01:35:48 AM



I wonder if the 'tiki' dolls you're referencing are the Return to Skull Shores ones?
Maybe. They have orangeish boxes. TRU have them labelled on the shelves as "Tiki" something or other, but then I don't know if the marketing names in the UK are always the same as in the US as I get pretty much all my information on dolls from you guys, and stores here do not seem to be consistent with how they market these sets.

Some pictures from my TRU that illustrates how much old stock is still around here :/ These are all still at full price too.
Sorry but you are not allowed to view spoiler contents.

They even still have the dark blue Astranova.

The ones they list as 'Tiki' are pictured in the 2nd picture - one of the werecats and Jinafire.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shahaila on June 22, 2017, 07:05:47 AM
Taffeta those are the Ghoul's Getaway dolls (the Jinafire and Meowledy)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on June 25, 2017, 07:16:07 AM
Taffeta those are the Ghoul's Getaway dolls (the Jinafire and Meowledy)

Thank you for clearing that up for me! I wish TRU was more organised but most of all I wish it knew the meaningof the word discount. Maybe when we get closer to Christmas...it was that time last year that they had the really cheap GNO dolls...so fingers crossed.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: MintyMints on June 25, 2017, 11:40:16 AM
I made a video analyzing the sales from 2010 until the reboot! I know that doesn't help with the sales currently, but I do know they're VERY poor (hence why Mattel said they're cancelling MH by 2018 or whatever). By the end of the year, we'll have detailed sales reports and press releases to poke into for this year's sales~
https://www.youtube.com/watch?v=Nu0fdoDZZhE&t
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on June 25, 2017, 01:56:48 PM
I made a video analyzing the sales from 2010 until the reboot! I know that doesn't help with the sales currently, but I do know they're VERY poor (hence why Mattel said they're cancelling MH by 2018 or whatever). By the end of the year, we'll have detailed sales reports and press releases to poke into for this year's sales~
https://www.youtube.com/watch?v=Nu0fdoDZZhE&t

When did Mattel say next year is Monster High's last year?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: MintyMints on June 25, 2017, 11:22:15 PM
I made a video analyzing the sales from 2010 until the reboot! I know that doesn't help with the sales currently, but I do know they're VERY poor (hence why Mattel said they're cancelling MH by 2018 or whatever). By the end of the year, we'll have detailed sales reports and press releases to poke into for this year's sales~
https://www.youtube.com/watch?v=Nu0fdoDZZhE&t
I thought it was at Toy Fair, but it was probably a rumor or theory. It's being spread around like crazy and actually worrying me now. Hopefully a strong, new line is revealed at Comic Con to prove it wrong :(
When did Mattel say next year is Monster High's last year?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on June 25, 2017, 11:34:56 PM



I wonder if the 'tiki' dolls you're referencing are the Return to Skull Shores ones?
Maybe. They have orangeish boxes. TRU have them labelled on the shelves as "Tiki" something or other, but then I don't know if the marketing names in the UK are always the same as in the US as I get pretty much all my information on dolls from you guys, and stores here do not seem to be consistent with how they market these sets.

Some pictures from my TRU that illustrates how much old stock is still around here :/ These are all still at full price too.
Sorry but you are not allowed to view spoiler contents.

They even still have the dark blue Astranova.

The ones they list as 'Tiki' are pictured in the 2nd picture - one of the werecats and Jinafire.

:freak: THEY STILL HAVE THE FIERCE ROCKERS?!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lady Frostbite on July 07, 2017, 07:50:35 PM
It's pretty bad here still. Asda doesn't even stock it anymore, and the BIG Tesco that used to have a whole section for it only has three lines, one of them with a clearence tag  :cry: MH has started showing up in Semi-Chem and Poundland, which is never good. Smyths has a decent big selection, and TRU's selection never moves because it's so expensive. Argos' selection is pretty dang small too
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on July 08, 2017, 05:50:10 AM
Yeah, they have the Catty and Toralei set, but as Lady Frostbite said, TRU are too expensive so things don't shift unless they have a spasm and put stuff on sale.
Smyths in my London branch has downsized MH hugely and I see no EAH at the moment. In spite of that they are the first place I've seen the little sisters Ebbie and company, and they do have Treesa and the Garden Ghouls, so all new stuff from them. The one near my family home has a wider selection. I saw Treesa there but not the little chibi ones yet. They still have Electrified and some older ones dotted about here and there, like Marisol and some swimsuit dolls. EAH also are still present there, although entirely discounted I think.
Entertainer have never sold them, and have few if any EAH now. B&M have some dolls still from both lines including Meeshell and some of the Scarrier Reef set. I haven't even looked at Argos for a long time, which is silly really, they're the closest store to me of all the above.

So new stuff is still coming out here, but in some places old stock is not moving because it is still too expensive and always was. UK pricing has always been silly, so that probably doesn't help.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: alkevin on July 12, 2017, 02:24:05 PM
Here since the dolls are expensive nobody is buying. The stores arenエt getting new dolls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Sapphire-Light on July 16, 2017, 09:00:01 PM
The only reboot dolls I have seen are the super budget cheerleaders (the ones wit molded tops) , no sign of any  the other G2s  :shrug:

There are still G1 dolls at shelves, mostly GSR, Monster Exchange, and some late 2015 thin boxed ones

The little girls don't even bat an eye to MH or EAH  ^^;, they are all over Shopkins, Descendants and DC Super Hero Girls
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: lorifina on July 28, 2017, 09:08:32 AM
nypost.com/2017/07/28/barbie-sales-are-bombing-despite-New-body-types/   This article came out today, if you read it tells you about current monster high and ever after high sales. Even barbie isn't even doing good despite the addition of new body types.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on July 28, 2017, 11:51:39 AM
I wonder why they're doing so badly. I mean, are fashion dolls in general bombing in sales right now? It seems like there have been a lot of short lived doll lines lately. The Bratz revival and Star Darlings are the ones that in particular come to mind (which I'm super sad about because I loved Star Darlings).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on July 28, 2017, 11:54:41 AM
The cool thing are blind bags. Even though a lot of them are vastly overpriced, they're still less than dolls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on July 28, 2017, 11:59:51 AM
L.O.L.s have the blind bag and doll aspect covered.  But yeah, blind bags are the huge thing now, cheaper (not necessarily in the long run, but at first glance.) with the mystery aspect. 

We've got Electrified down to 11 and Shriekwrecked budget also at 11, and they aren't going anywhere.  Even a Gil just sitting here, and if he goes lower, I might save him even if his box is a mess.  There's been no new MH for months here except the little sisters, and the looming fall resets have me scared.  MC2, Descendants, and the new Beauty and the Beast dolls share one shelf, Super Hero Girls have one shelf, and MH has three, and that's it.  If it doesn't get lower, I'll be shocked.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on July 28, 2017, 12:06:50 PM
There's also no word about a Fall Movie.....but the webshow is next month so it's not totally bad.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: lorifina on July 28, 2017, 12:40:30 PM
I wonder why they're doing so badly. I mean, are fashion dolls in general bombing in sales right now? It seems like there have been a lot of short lived doll lines lately. The Bratz revival and Star Darlings are the ones that in particular come to mind (which I'm super sad about because I loved Star Darlings).
I think the problem with mattel is that they are way too concerned with trying to appeal to parents than kids, granted parents buy the dolls but kids are the one who wants them and if aren't interested in what is being offered than they won't ask for them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Manster Guy on July 28, 2017, 01:30:11 PM
Here in the UK Agos has just released their new catalogue/fall season and all dolls have been cutback with the exception of DCSHG and the release of Enchantimals. EAH are gone and (currently) no new MH, although they do add to the on-line stock throughout the year, but yeah it is worrying. TRU are finally having a BOGOF offer to reduce stock, let's hope that they have some of the new dolls coming soon. And Smyths have Treesa, garden ghouls, siblings and the Lala, Goona n Clawdeen family packs. So it's not all bad, but yeah...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on July 28, 2017, 01:36:52 PM
I wonder why they're doing so badly. I mean, are fashion dolls in general bombing in sales right now? It seems like there have been a lot of short lived doll lines lately. The Bratz revival and Star Darlings are the ones that in particular come to mind (which I'm super sad about because I loved Star Darlings).

Yeah fashion dolls are defineitely not as popular as they have been before. It seems blind bag toys and "action dolls" are where it's at.

Kids like blind bag toys because they can buy them with their own pocket money and parents like action dolls because they are empowering for girls. I honestly hope Kuu Kuu Harajuku can make it in this current market.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on July 31, 2017, 04:48:57 PM
Toys are already hitting clearance, and the Descendants 2 Mal and Evie deluxe dolls I guess are in the space the MH minis multipacks were in.  It's not looking good here.  The minis packs are $9 and $4.50.  Electrified is at $7, the remaining Shriek Wrecked budgets are also %7, the ice cream four pack is $19, nearly everything has a clearance sticker in front of it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on July 31, 2017, 08:29:56 PM
nypost.com/2017/07/28/barbie-sales-are-bombing-despite-New-body-types/   This article came out today, if you read it tells you about current monster high and ever after high sales. Even barbie isn't even doing good despite the addition of new body types.

Thanks for the article link!

If you look at what IS selling, it's stuff that has a story in some way, or characters in media. It's not JUST 'different body types'...I think Mattel is missing the mark with so MANY nameless dolls, none of them that can do anything but stand around because, um, their arms and legs don't bend. And no stories that can capture the minds/hearts/wallets.

That said, if they made a Curvy MtM, I'd probably buy several.

For my reboot stuff: I'm very happy with my Ghoul's Beast Pet Cleo. Might redo her eyes someday, but otherwise like her a lot. I got a Gigi with straight arms cause she was $5 and had awesome shoes and a nice dress...not my fave but OK for mannequin duty. I've seen a Treesa that a friend got, interesting but would rather have some older things I'm missing. Happy with the Shriekwrecked dolls I've found on sale: Rochelle, Gil, Lala.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: writtenhuman on August 01, 2017, 07:57:26 AM
At least the minis were a good move, I think, but the distribution is a pain.  :annoyed:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on August 01, 2017, 08:04:08 AM
I agree, the minis capitalized on the blind bag fad, but well, they're about impossible to find, and it's not just us.  My sister had wanted a full collection, and even she's thinking about giving up.  We've only seen two of the second wave, at Walgreens, and none here.  They, at least, sold of the MH things, so you would think they'd order more of them at least.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on August 01, 2017, 11:13:49 AM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 01, 2017, 11:48:41 AM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...

Yeah it was bad pretty much everywhere. 
We never got any of the Halloween minis in our area.
Our two Walmarts got one box of series 2 minis each.  ...That was it.  Target still hasn't gotten any series 2 in. >_<

Completely agree with Konzern and writtenhuman.  It was brilliant of them to tap into the blind bag market, but I feel like they're killing it with their shoddy distribution.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on August 01, 2017, 04:03:06 PM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...

Yeah it was bad pretty much everywhere. 
We never got any of the Halloween minis in our area.
Our two Walmarts got one box of series 2 minis each.  ...That was it.  Target still hasn't gotten any series 2 in. >_<

Completely agree with Konzern and writtenhuman.  It was brilliant of them to tap into the blind bag market, but I feel like they're killing it with their shoddy distribution.

Wow... that IS pretty bad. And also strange, considering how much trouble Mattel went to to market them (there's even a whole app game based around the minis).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 01, 2017, 09:15:57 PM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...

Yeah it was bad pretty much everywhere. 
We never got any of the Halloween minis in our area.
Our two Walmarts got one box of series 2 minis each.  ...That was it.  Target still hasn't gotten any series 2 in. >_<

Completely agree with Konzern and writtenhuman.  It was brilliant of them to tap into the blind bag market, but I feel like they're killing it with their shoddy distribution.

Wow... that IS pretty bad. And also strange, considering how much trouble Mattel went to to market them (there's even a whole app game based around the minis).

The problem wasn't quite Mattel's fault. The stores just ordered a bit too much Series 1 so when everyone completed their collection there was still a lot shelf sitting. The same thing tend to happen with The MLP blind bags as well. The few Walmarts that sold out of Series 1 went and ordered Series 2 but it seems like Target and TRU didn't even sell out of Series 1 at all. Entertainment Earth seems to have sold out of Series 1 cases so they now have cases of Series 2.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 02, 2017, 11:42:29 AM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...

Yeah it was bad pretty much everywhere. 
We never got any of the Halloween minis in our area.
Our two Walmarts got one box of series 2 minis each.  ...That was it.  Target still hasn't gotten any series 2 in. >_<

Completely agree with Konzern and writtenhuman.  It was brilliant of them to tap into the blind bag market, but I feel like they're killing it with their shoddy distribution.

Wow... that IS pretty bad. And also strange, considering how much trouble Mattel went to to market them (there's even a whole app game based around the minis).

The problem wasn't quite Mattel's fault. The stores just ordered a bit too much Series 1 so when everyone completed their collection there was still a lot shelf sitting.

Not necessarily.  I used to work at Walmart as an ICS (inventory control specialist), so I know a bit about how their ordering works. 
When stock gets low on any particular item the system automatically orders a new case of that item.  With randomly-packaged assortments, there is always a chance that a store will receive a case with far too many of the same figure/doll/character in it.  If the overly-abundant figure or doll is an unpopular one, then it ends up sitting around shelf-warming and the system does not auto-reorder because the store appears to have plenty of stock already容ven though it really only has plenty of one character that nobody wants.  In these instances a manager can place a separate order for a new case to try and vary their stock.  They don't always do this, but they can. 
When I worked at Walmart we had a manager who was a toy collector, so he kept a close eye on the Star Wars figures and ordered new cases whenever a case came in with too many of the same character in it.  Other managers who were not toy collectors did not do this because they had no idea that what they had received was not varied.

Sometimes, however, a store will receive new inventory from the warehouse even though they still have old stock on the shelf and did not order any new cases.  This usually happens when a new wave/series comes out, when the mods reset, or in the instances of special items such as seasonal items and exclusives.
Our two Walmarts, with their box of series 2 Minis each, both still have two to three boxes of series 1 sitting on their shelves.  Which means that either in-the-know managers ordered new cases despite having plenty of old stock, or the warehouse distributed cases of series 2 because it was the newest wave and needed to be distributed, regardless of existing stock of the previous wave.  My guess is the latter, especially considering that it occurred at two separate stores.
Think about Shopkins for a moment.  I have seen several stores (Walmarts, Targets, and TRUs) with a mix of old and new seasons of Shopkins on their shelves.  Because容ven though they hadn't cleared out their old stock yet葉here was a new wave out and their warehouses made sure to distribute the newest product to their stores.


In the instance of the Halloween Minis, they were both seasonal items and presumed Walmart exclusives.  They should have been distributed from Mattel to the warehouse, and from the warehouse to the individual stores, whether or not individual stores still had a stock of series 1 Minis.

Back in October of last year I emailed a representative of Mattel and asked about the Halloween Minis.  There was one line in the response that I received which really stood out to me:
Quote
"All of our Monster High Mini assortments are packaged into random cases, then sent to the warehouses for retailers."
This explains why the Halloween Minis never made it to so many stores; and it absolutely was Mattel's fault.
The Halloween Minis were packaged randomly among series 1 Minis.  The warehouse essentially received "blind cases" of blind bags, and distributed them to the individual stores blindly, thus resulting in some stores receiving several boxes and other stores receiving none.


Keep in mind that my experience is with Walmart only.  I imagine that other retailers order similarly, but I can't say for sure because I've never worked for them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: rayedelsol on August 02, 2017, 12:13:03 PM
I can't speak for how they do it now, but when I worked at Target it was a little different. Managers could "tell" the system that they were out of certain items by doing their daily (?) scans of outs. That's what those grey stickers on the barcodes on the aisles are. A manager/worker has scanned to see if the item is in the backroom. If not, it gets a dot. Enough scans and the system is supposed to be alerted (beyond its normal automation) that items are out.

Things came from the warehouse in two configurations. The cases that we are used to seeing where we can tell case assortments ("there are 2 Frankie, 2 Draculaura, and 1 Lagoona in this case") and then merchandise would come in Distribution boxes that had just what the store needed. Things would be packaged together in this randomly like 5 bottles of soap, 3 towels, and 1 doll. We had no idea what we were getting on a truck until the truck got there.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 02, 2017, 01:16:05 PM
I can't speak for how they do it now, but when I worked at Target it was a little different. Managers could "tell" the system that they were out of certain items by doing their daily (?) scans of outs. That's what those grey stickers on the barcodes on the aisles are. A manager/worker has scanned to see if the item is in the backroom. If not, it gets a dot. Enough scans and the system is supposed to be alerted (beyond its normal automation) that items are out.

Things came from the warehouse in two configurations. The cases that we are used to seeing where we can tell case assortments ("there are 2 Frankie, 2 Draculaura, and 1 Lagoona in this case") and then merchandise would come in Distribution boxes that had just what the store needed. Things would be packaged together in this randomly like 5 bottles of soap, 3 towels, and 1 doll. We had no idea what we were getting on a truck until the truck got there.

Oh wow, that is different.
I mean we did have to scan items daily to make sure that the system was constantly updated with correct stock (sometimes actual stock and what's in the system don't match up, so ICS' job was to keep the system updated with what we actually had so that the system could order properly, as well as organize the merchandise that came off of trucks).
But we didn't get trucks with specific individual items that we needed like that.  We got full cases only when we needed a full case.

....I like the way Target does it better. lol
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 02, 2017, 01:41:31 PM
So distribution of the minis was spotty all around? I was starting to think it was just me. XP I still want those Halloween ones sooooooo badly...

Yeah it was bad pretty much everywhere. 
We never got any of the Halloween minis in our area.
Our two Walmarts got one box of series 2 minis each.  ...That was it.  Target still hasn't gotten any series 2 in. >_<

Completely agree with Konzern and writtenhuman.  It was brilliant of them to tap into the blind bag market, but I feel like they're killing it with their shoddy distribution.

Wow... that IS pretty bad. And also strange, considering how much trouble Mattel went to to market them (there's even a whole app game based around the minis).

The problem wasn't quite Mattel's fault. The stores just ordered a bit too much Series 1 so when everyone completed their collection there was still a lot shelf sitting.

Not necessarily.  I used to work at Walmart as an ICS (inventory control specialist), so I know a bit about how their ordering works. 
When stock gets low on any particular item the system automatically orders a new case of that item.  With randomly-packaged assortments, there is always a chance that a store will receive a case with far too many of the same figure/doll/character in it.  If the overly-abundant figure or doll is an unpopular one, then it ends up sitting around shelf-warming and the system does not auto-reorder because the store appears to have plenty of stock already容ven though it really only has plenty of one character that nobody wants.  In these instances a manager can place a separate order for a new case to try and vary their stock.  They don't always do this, but they can. 
When I worked at Walmart we had a manager who was a toy collector, so he kept a close eye on the Star Wars figures and ordered new cases whenever a case came in with too many of the same character in it.  Other managers who were not toy collectors did not do this because they had no idea that what they had received was not varied.

Sometimes, however, a store will receive new inventory from the warehouse even though they still have old stock on the shelf and did not order any new cases.  This usually happens when a new wave/series comes out, when the mods reset, or in the instances of special items such as seasonal items and exclusives.
Our two Walmarts, with their box of series 2 Minis each, both still have two to three boxes of series 1 sitting on their shelves.  Which means that either in-the-know managers ordered new cases despite having plenty of old stock, or the warehouse distributed cases of series 2 because it was the newest wave and needed to be distributed, regardless of existing stock of the previous wave.  My guess is the latter, especially considering that it occurred at two separate stores.
Think about Shopkins for a moment.  I have seen several stores (Walmarts, Targets, and TRUs) with a mix of old and new seasons of Shopkins on their shelves.  Because容ven though they hadn't cleared out their old stock yet葉here was a new wave out and their warehouses made sure to distribute the newest product to their stores.


In the instance of the Halloween Minis, they were both seasonal items and presumed Walmart exclusives.  They should have been distributed from Mattel to the warehouse, and from the warehouse to the individual stores, whether or not individual stores still had a stock of series 1 Minis.

Back in October of last year I emailed a representative of Mattel and asked about the Halloween Minis.  There was one line in the response that I received which really stood out to me:
Quote
"All of our Monster High Mini assortments are packaged into random cases, then sent to the warehouses for retailers."
This explains why the Halloween Minis never made it to so many stores; and it absolutely was Mattel's fault.
The Halloween Minis were packaged randomly among series 1 Minis.  The warehouse essentially received "blind cases" of blind bags, and distributed them to the individual stores blindly, thus resulting in some stores receiving several boxes and other stores receiving none.


Keep in mind that my experience is with Walmart only.  I imagine that other retailers order similarly, but I can't say for sure because I've never worked for them.

The Walmarts near me didn't get any Series 2 until Series 1 ran out. The only thing that could be Mattel's fault is treating Series 1 and Series 2 as the same exact thing. Hasbro does the same thing with their blind bags and any kind of single packed toy like the brushable ponies and the Disney Little Kingdom dolls.

I don't put much stock in what CS reps say since they are frequently wrong. I still think it was Walmart that botched it up and I really hope Mattel reconsiders giving them Halloween exclusives and gives them to Target instead.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 02, 2017, 04:03:46 PM
The Walmarts near me didn't get any Series 2 until Series 1 ran out. The only thing that could be Mattel's fault is treating Series 1 and Series 2 as the same exact thing. Hasbro does the same thing with their blind bags and any kind of single packed toy like the brushable ponies and the Disney Little Kingdom dolls.

Well, like I said, individual stores don't place orders for the newest waves of blind bags, dolls, action figures, etc.溶ot at Walmart anyhow.  Those are sent automatically from the warehouse when the warehouse gets them in.  Most department managers simply have no idea when a new wave is coming out, so they have no idea that they need it in stock.  (Again, unless you have a toy collector for a manager who is aware that a new wave is out and makes extra sure that his/her store gets plenty of them in, but this is not the norm.)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on August 02, 2017, 04:35:23 PM
I believe next year will be MH's final year. :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: lorifina on August 02, 2017, 09:14:58 PM
I believe next year will be MH's final year. :(
I agree, people just aren't interested in them anymore.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 02, 2017, 11:02:08 PM
I believe next year will be MH's final year. :(
I agree, people just aren't interested in them anymore.

What will happen to this place if that happens?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on August 03, 2017, 02:28:30 AM
I believe next year will be MH's final year. :(
I agree, people just aren't interested in them anymore.

What will happen to this place if that happens?

It's been briefly mentioned in the shout box before, but it'll keep going. Things are quiet, but if the fanbase still exists, and people still buy and sell,
 and want to share photos, the forum will just stick around.

Even if the brand ends, the old dolls don't disappear as a result. :)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on August 03, 2017, 08:12:51 AM
Lots of toy collecting communities keep going, even in the absence of new merchandise. G1 MLP still receives a great deal of attention, and the franchise has been rebooted around five times (G2, G3, G3.5, G4, and now G4.5) since then, lol! Lots of other retro properties still have devoted fanbases, even 30+ years later!

I imagine that whatever happens, MH has been a unique, diverse, and popular doll line, and will always have a strong following among collectors. :)

That said, I also suspect that 2018 will be MH's last year... Times change, trends change, and the market changes to follow suit. MH has had an amazing run, and I'm grateful for that. I've been collecting since the beginning, so it's very sad for me... However, I'm just happy that the creative minds behind MH had the chance to share their vision with the world, and that we were lucky enough to experience such an innovative and spectactular line of fashion dolls. :)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on August 03, 2017, 08:29:45 AM
I admit, I haven't been here for years, but I had been on another forum site.  It is basically dead, with about six commenters still going online.  Granted, a mod's behavior also did not help.  But the Arena still gets new members, we're still very active, and so the Arena will be fine.  People will always be looking to buy, sell, trade, and customize.

And to add to what Nemesis said, I'm also very proud that MH lasted several years.  I've never been a huge collector of things until MH, and during the doll hunts, you would see so many lines come and go.  I'll miss the hunt, since the majority of what I want is only available to me online, but even with the lines gone, people will want to collect, whether it be established collectors looking to fill gaps, or someone who stumbled across a doll at a yard sale or thrift store and fell in love.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Firecracker on August 03, 2017, 08:46:12 AM
I think I'm in agreement with everyone who has said the mh arena will keep going.  Sure, it will probably slow down quite a bit, but go away completely?  Nah.
Just because a doll line is no longer active doesn't mean it diminishes our love for the older dolls, even if mine are in storage   ^^;
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 03, 2017, 09:27:33 AM
I believe next year will be MH's final year. :(
I agree, people just aren't interested in them anymore.

What will happen to this place if that happens?

It's been briefly mentioned in the shout box before, but it'll keep going. Things are quiet, but if the fanbase still exists, and people still buy and sell,
 and want to share photos, the forum will just stick around.

Even if the brand ends, the old dolls don't disappear as a result. :)


Agreed.  Even if there are no more new dolls being produced, there will still be adult fans of the line collecting, trading, and customizing the old dolls.
I think the Arena is safe for quite some time. :)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on August 03, 2017, 10:26:15 AM
Hm. I actually didn't think MH would end next year (& of course we don't know).

I thought it would just continue on it's dying path for awhile but I guess if it isn't profitable...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 03, 2017, 01:06:45 PM
Lots of toy collecting communities keep going, even in the absence of new merchandise. G1 MLP still receives a great deal of attention, and the franchise has been rebooted around five times (G2, G3, G3.5, G4, and now G4.5) since then, lol! Lots of other retro properties still have devoted fanbases, even 30+ years later!

I imagine that whatever happens, MH has been a unique, diverse, and popular doll line, and will always have a strong following among collectors. :)

That said, I also suspect that 2018 will be MH's last year... Times change, trends change, and the market changes to follow suit. MH has had an amazing run, and I'm grateful for that. I've been collecting since the beginning, so it's very sad for me... However, I'm just happy that the creative minds behind MH had the chance to share their vision with the world, and that we were lucky enough to experience such an innovative and spectactular line of fashion dolls. :)

But MLP at least is still in stores. I dunno I just had always hoped MH would be like MLP or LPS is for Hasbro in that Mattel would just keep reinventing it but I guess for Mattel Barbie is that brand and no others.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 03, 2017, 01:23:43 PM

But MLP at least is still in stores. I dunno I just had always hoped MH would be like MLP or LPS is for Hasbro in that Mattel would just keep reinventing it but I guess for Mattel Barbie is that brand and no others.

Unfortunately I do think that this is the case.  Barbie is Mattel's baby, and they're going to keep her alive at all costs and above all others.  She's the one that they'll reinvent over and over again to keep her relevant and selling.

Now, I can see them bringing back MH after a few years hiatus.  Kind of like some of the breaks that MLP took between generations.  We might see MH disappear for a few years and then come back re-rebooted. 
I doubt that Mattel would ever dump the line forever considering how popular it was in its prime; but I can definitely see them ending production for a while during periods of low interest and revenue.  It's sad for us but smart for them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: neon_jellyfish on August 03, 2017, 01:43:19 PM
I guess that if MH and EAH sections get too dead, we can expand some Other Dolls threads (individually or in groups, e.g. MGA dolls, other Mattel dolls, movie inspired dolls, etc.) into separate sections.

I don't know when will MH end, and of course I want it to last as long as Barbie or MLP (I might not like the current generation, but I'm sure I'd like some in the future), but if it does come to an end, having finite number of dolls to get to catch up with the line also isn't bad. It might slow us down, but not downright kill. I think that if people are going to leave, they will do so because of change in their life and not MH's life. I'm sure we'll be fine!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on August 03, 2017, 03:02:51 PM
I miss the leaks and the excitement of finding new dolls in stores! I used to go every week looking for new dolls! I still check but the thrill of it isn't the same.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on August 08, 2017, 10:39:41 AM
Not good news on our front.  They were doing resets, got a look at the inventory sheets, we don't even have a full MH shelf anymore.  Most of it is going to Super Hero Girls.  The only thing we saw was a section for family dolls and then the cheap $5 budgets.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on August 08, 2017, 12:23:03 PM
I made a video analyzing the sales from 2010 until the reboot! I know that doesn't help with the sales currently, but I do know they're VERY poor (hence why Mattel said they're cancelling MH by 2018 or whatever). By the end of the year, we'll have detailed sales reports and press releases to poke into for this year's sales~
https://www.youtube.com/watch?v=Nu0fdoDZZhE&t

That was very informative, thanks for making the video :)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Kara Zor-El on August 08, 2017, 01:50:26 PM
That video was great!  Excellent work going through the financials.  Mattel being a publicly traded company is great for giving us some insight on what happened and when, though sometimes there are contexts that are lost just looking at numbers.

I wish someone would write a book about Monster High as a brand...I mean its origins, how it came to be, behind the scenes information about its development and the people who made it.  Even with the small parts we know, it's a fascinating story.  Hopefully one that doesn't come to an end in 2018...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on August 08, 2017, 05:57:52 PM
That video was great!  Excellent work going through the financials.  Mattel being a publicly traded company is great for giving us some insight on what happened and when, though sometimes there are contexts that are lost just looking at numbers.

I wish someone would write a book about Monster High as a brand...I mean its origins, how it came to be, behind the scenes information about its development and the people who made it.  Even with the small parts we know, it's a fascinating story.  Hopefully one that doesn't come to an end in 2018...

Someone probably will eventually. It'll likely be a few more years, though. After things are settled, one way or another.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Roeki on August 09, 2017, 07:48:57 AM
Sorry if this has already been addressed but when did Mattel announce that MH will be done in 2018?

This is very sad news.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on August 09, 2017, 08:11:27 AM
Sorry if this has already been addressed but when did Mattel announce that MH will be done in 2018?

This is very sad news.

Nowhere, it's just speculation.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lady Frostbite on August 09, 2017, 02:37:59 PM
No MH at either Asda (but their selection was always small) or the big Tesco I went to  :cry: At the big Tesco MH had a huge section to itself, now I literally saw none! They were selling Kala and Posea for 」5 at one point on clearence.

I see Electrified for sale in places, there's GSR dolls in Semi-Chem, but the only other places I ever see MH is TRU. And TRU's stock is so overpriced it never goes anywhere.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on August 09, 2017, 07:17:19 PM
Got MH at all the big three around here .. Target, Meijers and Wally world.
NO EAH tho.
:Le Sigh:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 10, 2017, 06:58:02 AM
Lots of toy collecting communities keep going, even in the absence of new merchandise. G1 MLP still receives a great deal of attention, and the franchise has been rebooted around five times (G2, G3, G3.5, G4, and now G4.5) since then, lol! Lots of other retro properties still have devoted fanbases, even 30+ years later!

But MLP at least is still in stores. I dunno I just had always hoped MH would be like MLP or LPS is for Hasbro in that Mattel would just keep reinventing it but I guess for Mattel Barbie is that brand and no others.

I don't see that as a comparison. When the G1 community began MLP was not in stores. Nor was there any indication it was going to be. G2 was very unpopular when it was out and the community was entirely focused really around G1 until 2003 when G3 came out. The pony community online began in around 1996 yet ponies the fandom really welcomed and embraced were not back on shelves for a good seven years after that. G2 may have a following now but it was very hostile back then and we came through it all the same.

Really collecting isn't about what is on shelves now but an ongoing love of anything irrespective of whether it is or isn't still available. For me MH has all the hallmarks to make the same transition G1 MLP did from toy to collectable, but there is a transition period in which a lot of dolls will be sold off, collections liquidated, people drifting away. And then it will rebuilt again as the kids who grew up with MH come back into it and look to collect once again.

I may be wrong but that is the future I see for this community. But I deal in long term possibilities, because I'm a G1 pony collector who has been resolutely keeping G1 alive since 1994. I'm not really interested in whether there are ponies on shelves now or not. I sometimes buy a G4 and I keep up to date on what is out so people know but I don't feel anything particularly when I see them. They're MLP but not the MLP I collect so it's not necessarily the same thing. I suppose it's like the reboot MH dolls. Somepeople don't like them but it doesn't mean they are necessarily giving up on collecting the original dolls. Something being on shelves that is not popular can actually be more detrimental than good for a collecting community.

In any case, I think MH has a future as a collectable, but it also means the people collecting it now being able to make the transition and accept that it's a finite product which will vanish from stores...and there wil be a time when you can no  longer walk into a shop and buy a new one. Some people struggle with that idea, that they won't be able to keep the love of the item if there are no new surprises and no in store impulse finds..but for other people it wil be a relief to the wallet and will allow them to take time finding the dolls and pieces they missed out on before. Ultimately it will even itself out. But some prices will go up and some down.

At least, that's what 20 years in the MLP community has taught me. I don't see why MH shouldn't be like G1 MLP because it has all the story, creativity and uniqueness behind it to stick in people's minds long after the toy itself is gone from stores.

I also wanted to add to Lady Frostbite's comment - MH seems to be disappearing from Argos too. The onlyl  things in the new catalogue are clearance items, no new stock.

Smyths in London has downsized their MH area and Smyths here has clearanced some older dolls but both are stocking the new items still. TRU in London has stuff from across the past four years, still :P. Tesco and Asda haven't had stuff in my area for ages. Not a whole lot in B&M either. Just Electrified Frankie.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 10, 2017, 03:15:39 PM
Lots of toy collecting communities keep going, even in the absence of new merchandise. G1 MLP still receives a great deal of attention, and the franchise has been rebooted around five times (G2, G3, G3.5, G4, and now G4.5) since then, lol! Lots of other retro properties still have devoted fanbases, even 30+ years later!

But MLP at least is still in stores. I dunno I just had always hoped MH would be like MLP or LPS is for Hasbro in that Mattel would just keep reinventing it but I guess for Mattel Barbie is that brand and no others.

I don't see that as a comparison. When the G1 community began MLP was not in stores. Nor was there any indication it was going to be. G2 was very unpopular when it was out and the community was entirely focused really around G1 until 2003 when G3 came out. The pony community online began in around 1996 yet ponies the fandom really welcomed and embraced were not back on shelves for a good seven years after that. G2 may have a following now but it was very hostile back then and we came through it all the same.

Really collecting isn't about what is on shelves now but an ongoing love of anything irrespective of whether it is or isn't still available. For me MH has all the hallmarks to make the same transition G1 MLP did from toy to collectable, but there is a transition period in which a lot of dolls will be sold off, collections liquidated, people drifting away. And then it will rebuilt again as the kids who grew up with MH come back into it and look to collect once again.

I may be wrong but that is the future I see for this community. But I deal in long term possibilities, because I'm a G1 pony collector who has been resolutely keeping G1 alive since 1994. I'm not really interested in whether there are ponies on shelves now or not. I sometimes buy a G4 and I keep up to date on what is out so people know but I don't feel anything particularly when I see them. They're MLP but not the MLP I collect so it's not necessarily the same thing. I suppose it's like the reboot MH dolls. Somepeople don't like them but it doesn't mean they are necessarily giving up on collecting the original dolls. Something being on shelves that is not popular can actually be more detrimental than good for a collecting community.

In any case, I think MH has a future as a collectable, but it also means the people collecting it now being able to make the transition and accept that it's a finite product which will vanish from stores...and there wil be a time when you can no  longer walk into a shop and buy a new one. Some people struggle with that idea, that they won't be able to keep the love of the item if there are no new surprises and no in store impulse finds..but for other people it wil be a relief to the wallet and will allow them to take time finding the dolls and pieces they missed out on before. Ultimately it will even itself out. But some prices will go up and some down.

At least, that's what 20 years in the MLP community has taught me. I don't see why MH shouldn't be like G1 MLP because it has all the story, creativity and uniqueness behind it to stick in people's minds long after the toy itself is gone from stores.

I also wanted to add to Lady Frostbite's comment - MH seems to be disappearing from Argos too. The onlyl  things in the new catalogue are clearance items, no new stock.

Smyths in London has downsized their MH area and Smyths here has clearanced some older dolls but both are stocking the new items still. TRU in London has stuff from across the past four years, still :P. Tesco and Asda haven't had stuff in my area for ages. Not a whole lot in B&M either. Just Electrified Frankie.

I have to admit when I got into MLP that G3 was currently available (I got into it as a side effect from reconnecting with LPS when the new ones came out).  I've never really been part of an active community for an inactive brand so I don't even know what it would be like. One thing I noticed was the MLP community had a very vibrant fanart and custom scene revolving around G1 so maybe the same would hold true for MH?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 10, 2017, 03:57:16 PM

I have to admit when I got into MLP that G3 was currently available (I got into it as a side effect from reconnecting with LPS when the new ones came out).  I've never really been part of an active community for an inactive brand so I don't even know what it would be like. One thing I noticed was the MLP community had a very vibrant fanart and custom scene revolving around G1 so maybe the same would hold true for MH?

For me that is one of the huge strengths that already exists around MH, so I would think so.
The Jem community were/are even more exceptional in keeping a brand alive than the MLP one, because they have perpetuated Jem from 1988 when it ended to the present day. It's a cult show still, which helps, but over those years the Jem fans have gone through getting in touch with designers, voice artists, scriptwriters, music composers, singers...they've done online radio, organised conventions, had custom products, found out about prototypes, got Jem related people to Jem conventions, uncovered master tapes of songs and ultimately the brand's cult status was recognised by the IT dolls which are really representative of the show outfits and character make up. A lot of original Jem media is in fan hands and discourse between the creators and the product has flowed both ways for years. That was especially summed up when Roger Slifer, one of the writers was knocked down by a hit and run driver - the community took it personally and ran support campaigns for him from the time of the injury to when he sadly passed away, including updates on his condition.

In terms of Jem, a community with such a small run of products, it just made everyone more involved. Even someone like me, over in the UK with no way of getting in touch with any of these people have got some personally signed items addressed to me from Pizzazz's voice artists, the composer and the script writer and while the TOJ list was running, all of us were able to ask the writer of the series direct questions about characters and ideas. I have items in my Jem collection which only a limited few people were ever able to get their hands on, because the Jem community reached out to the Jem team and that enthusiasm was reciprocated in kind.

Recently a similar kind of thing happened here, with fans sympathising with the designers of the Origins pack over the SDCC cut. That kind of connection is even more easy to form in this modern global age and so the possibilities for that kind of dialogue in the future between fans and creators isn;t unrealistic. With G1 MLP we were very slow off the bat - there were Jem fans involved in this even in the early 1990s - but there;s no reason that, if the toy line ended, we might not find a lot of other information that currently we don't know.

There is no collector-community creating "DreamValley"as such for MH at the moment, though there are some great info sites - because they are updating with new releases rather than describing a finite item as a retired collectable. And there's certainly no Jem vs Pranceatron or Totally Jem, either. There's not huge obsession over variations or manufacture differences or country issues...yet. We know they are there but right now they're not a focus. Maybe in the future they will be. Who knows.

I think MH has one strength Jem doesnt have in that the dolls have lasted longer than three years. It has a ton of colour and creativity for artists, customisers and collectors, poseability for photographers or people doing photostories and the stories, diaries and animation, webisodes etc for those drawn to the storylines and characters.

All in all the problem isn't so much about whether it is an active product but whether there's scope for collecting and media connected to the brand after it's gone from shelves. The community will probably change and may die down for a bit, but I think it will be back and stronger for it when it is.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Cleoglyphics on August 10, 2017, 05:48:48 PM
Honestly, back home (Sydney, Aus), it's not lookin too peachy for MH. Stock has pretty much stagnated; the only trickles we get of new
dolls are the major lines (and sparsely distributed at that), shelf spaces for the line is constantly shrinking with some stores completely devoid of MH now when there used to be at least some and MH dolls everywhere  are shelf sitters (the store I used to work for even  had G&B dolls still in stock!)

I think they've just... cut Australia entirely as a market. Or at least it feels like it

And I'm smad because the one reboot doll I REALLY wanted - Music Class Cleo - never came there.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: nessa16 on August 10, 2017, 06:15:56 PM
MH's shelf space is shrinking here too.  Our older Walmart finally started the reset and it was only a couple shelves and most of the dolls already there were the cheap slim box ones like the cheer dolls and the ones that they made before that. EAH is gone from both Target and Walmart.  Target's MH section is bigger than that of Walmart's and seems like it will have more newer products. 
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 10, 2017, 06:35:02 PM
Got MH at all the big three around here .. Target, Meijers and Wally world.
NO EAH tho.

EAH is gone from both Target and Walmart.

Same here.  Walmart stopped carrying them a while ago, but now that Target has reset their mod it appears as though they're no longer carrying them either.  Our local store has no EAH on the shelf, and no shelf tags for EAH.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on August 10, 2017, 06:37:27 PM
Honestly, back home (Sydney, Aus), it's not lookin too peachy for MH. Stock has pretty much stagnated; the only trickles we get of new
dolls are the major lines (and sparsely distributed at that), shelf spaces for the line is constantly shrinking with some stores completely devoid of MH now when there used to be at least some and MH dolls everywhere  are shelf sitters (the store I used to work for even  had G&B dolls still in stock!)

I think they've just... cut Australia entirely as a market. Or at least it feels like it

And I'm smad because the one reboot doll I REALLY wanted - Music Class Cleo - never came there.

Can confirm. Haven't seen any new stock since Electrified landed, and that line is already in the Reject Shop for half price. No sign of the new siblings or the fairy line, etc.

I'm not keen on the reboot and likely wouldn't buy much of it, but I am sad to see the brand disappearing entirely. The only store with decent amounts of stock is TRU, and they've "clearanced" everything that they are selling (eg: knocked $5 off and will probably ship it back to the distributor at the end of the month). And their stock is still maybe two dolls per release, through half a dozen releases, and a slew of the two-packs and ILF Iris and Wydowna. So maybe 30 boxes all-up?

The aisle that used to be all MH and EAH is now a tiny sliver of MH, no EAH at all, a bunch of Miraculous Ladybug, a couple of MC2 dolls, the dregs of their Shibajuku Girls stock, and the opposite side is now 100% frozen. It's very sad. I only really go there for Black Series figs, now.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Cleoglyphics on August 11, 2017, 04:17:32 AM
Honestly, back home (Sydney, Aus), it's not lookin too peachy for MH. Stock has pretty much stagnated; the only trickles we get of new
dolls are the major lines (and sparsely distributed at that), shelf spaces for the line is constantly shrinking with some stores completely devoid of MH now when there used to be at least some and MH dolls everywhere  are shelf sitters (the store I used to work for even  had G&B dolls still in stock!)

I think they've just... cut Australia entirely as a market. Or at least it feels like it

And I'm smad because the one reboot doll I REALLY wanted - Music Class Cleo - never came there.

Can confirm. Haven't seen any new stock since Electrified landed, and that line is already in the Reject Shop for half price. No sign of the new siblings or the fairy line, etc.

I'm not keen on the reboot and likely wouldn't buy much of it, but I am sad to see the brand disappearing entirely. The only store with decent amounts of stock is TRU, and they've "clearanced" everything that they are selling (eg: knocked $5 off and will probably ship it back to the distributor at the end of the month). And their stock is still maybe two dolls per release, through half a dozen releases, and a slew of the two-packs and ILF Iris and Wydowna. So maybe 30 boxes all-up?

The aisle that used to be all MH and EAH is now a tiny sliver of MH, no EAH at all, a bunch of Miraculous Ladybug, a couple of MC2 dolls, the dregs of their Shibajuku Girls stock, and the opposite side is now 100% frozen. It's very sad. I only really go there for Black Series figs, now.

Yeesh. I better get off my butt and try to get Treesa and the bug pixie girls while I'm here in London then.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 11, 2017, 08:20:12 AM
Honestly, back home (Sydney, Aus), it's not lookin too peachy for MH. Stock has pretty much stagnated; the only trickles we get of new
dolls are the major lines (and sparsely distributed at that), shelf spaces for the line is constantly shrinking with some stores completely devoid of MH now when there used to be at least some and MH dolls everywhere  are shelf sitters (the store I used to work for even  had G&B dolls still in stock!)

I think they've just... cut Australia entirely as a market. Or at least it feels like it

And I'm smad because the one reboot doll I REALLY wanted - Music Class Cleo - never came there.

Can confirm. Haven't seen any new stock since Electrified landed, and that line is already in the Reject Shop for half price. No sign of the new siblings or the fairy line, etc.

I'm not keen on the reboot and likely wouldn't buy much of it, but I am sad to see the brand disappearing entirely. The only store with decent amounts of stock is TRU, and they've "clearanced" everything that they are selling (eg: knocked $5 off and will probably ship it back to the distributor at the end of the month). And their stock is still maybe two dolls per release, through half a dozen releases, and a slew of the two-packs and ILF Iris and Wydowna. So maybe 30 boxes all-up?

The aisle that used to be all MH and EAH is now a tiny sliver of MH, no EAH at all, a bunch of Miraculous Ladybug, a couple of MC2 dolls, the dregs of their Shibajuku Girls stock, and the opposite side is now 100% frozen. It's very sad. I only really go there for Black Series figs, now.

Yeesh. I better get off my butt and try to get Treesa and the bug pixie girls while I'm here in London then.

Treesa is at Smyths, I've seen her at Friern Bridge. I haven't seen the bugs at all here though yet.

Also I had forgotten about the music class Cleo. Never saw that in the UK either. Though I admit I wasn't looking...

I am waiting to see what weird old stock TRU here pulls out and discounts for Christmas this year. Last year it was GNO :/
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: AllHallowsEve on August 11, 2017, 02:47:03 PM
Really collecting isn't about what is on shelves now but an ongoing love of anything irrespective of whether it is or isn't still available. For me MH has all the hallmarks to make the same transition G1 MLP did from toy to collectable, but there is a transition period in which a lot of dolls will be sold off, collections liquidated, people drifting away. And then it will rebuilt again as the kids who grew up with MH come back into it and look to collect once again.

I may be wrong but that is the future I see for this community. But I deal in long term possibilities, because I'm a G1 pony collector who has been resolutely keeping G1 alive since 1994. I'm not really interested in whether there are ponies on shelves now or not. I sometimes buy a G4 and I keep up to date on what is out so people know but I don't feel anything particularly when I see them. They're MLP but not the MLP I collect so it's not necessarily the same thing.


I just wanted to say I thought what you said here was great and as a new collector of Monster High (despite it being deemed near its end and not cool by some now) I found your post very comforting and inspired me to not care about what some people have said and simply enjoy that I've now found it and ok I might not be able to go buy loads of the shelf but the hunt for older ones from other sources is fun and I think the dolls are beautiful and it's ok if I still want to get them.
Title: Monster high downsizing in stores
Post by: Cwyatt6911 on August 11, 2017, 02:50:09 PM
Any one else notice the stores downsizing the section of monster high products? I was in Walmart yesterday and the had a good section just for Monster high, went back today and all the old stuff was off the shelves and new product was on but like only a thrid of the section was left and not anything really good. They put the new bus out, draculaura and her dad set and a spot for a family 2 pack. All the rest were the $5 dollar dolls that I don't really like, and no minis what so ever. I am upset, and I've noticed this with many stores in my area. There is a toys r us that only has an end cap for monster high and not even the whole end cap, just the bottom three shelves. Maybe we should just have a monster high only store. I would like that.

meeging with the "how is MH doing?" Thread since the subject matter is essentially the same - Melissa, Monster Discussion mod
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: rayedelsol on August 11, 2017, 02:52:36 PM
I'm really in love with this vibe of long term collecting. It's depressing to see what MH was at its height (like it was almost the whole aisle at Target!) to less than a 4-foot section now. It feels good to hear from people, though, saying these kinds of things!
Title: Re: Monster high downsizing in srores
Post by: alkevin on August 11, 2017, 02:53:23 PM
Itエs happing the same. :cry: no new characters or dolls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 11, 2017, 02:54:34 PM
Really collecting isn't about what is on shelves now but an ongoing love of anything irrespective of whether it is or isn't still available. For me MH has all the hallmarks to make the same transition G1 MLP did from toy to collectable, but there is a transition period in which a lot of dolls will be sold off, collections liquidated, people drifting away. And then it will rebuilt again as the kids who grew up with MH come back into it and look to collect once again.

I may be wrong but that is the future I see for this community. But I deal in long term possibilities, because I'm a G1 pony collector who has been resolutely keeping G1 alive since 1994. I'm not really interested in whether there are ponies on shelves now or not. I sometimes buy a G4 and I keep up to date on what is out so people know but I don't feel anything particularly when I see them. They're MLP but not the MLP I collect so it's not necessarily the same thing.


I just wanted to say I thought what you said here was great and as a new collector of Monster High (despite it being deemed near its end and not cool by some now) I found your post very comforting and inspired me to not care about what some people have said and simply enjoy that I've now found it and ok I might not be able to go buy loads of the shelf but the hunt for older ones from other sources is fun and I think the dolls are beautiful and it's ok if I still want to get them.

You're welcome xD Collect what makes you happy. Actually for a collector it is probably the best time, when other people lose interest, as they will turn up more on second hand markets. And that's actually more fun in some ways...you never know what treasure you might turn up.

Though it will be sad if we lose the community for a bit, I think there will be people who will stick it out...
Title: Re: Monster high downsizing in srores
Post by: Wardah on August 11, 2017, 03:01:53 PM
I've heard they put the Minis with the blind bags in some stores.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: AllHallowsEve on August 11, 2017, 03:09:40 PM
You're welcome xD Collect what makes you happy. Actually for a collector it is probably the best time, when other people lose interest, as they will turn up more on second hand markets. And that's actually more fun in some ways...you never know what treasure you might turn up.

Though it will be sad if we lose the community for a bit, I think there will be people who will stick it out...

That's great to hear I feel as long as lovely people like yourself remain here the future is bright. I was feeling a little apprehensive so many toy shops recently have them on clearance and people in the shops have basically said we are getting rid of them as no one wants them and I kinda panicked but then I really thought who cares I like them and want them still and that should be all that matters I am so glad there is like minded people here.
Title: Re: Monster high downsizing in stores
Post by: AllHallowsEve on August 11, 2017, 03:11:39 PM
Any one else notice the stores downsizing the section of monster high products? I was in Walmart yesterday and the had a good section just for Monster high, went back today and all the old stuff was off the shelves and new product was on but like only a thrid of the section was left and not anything really good. They put the new bus out, draculaura and her dad set and a spot for a family 2 pack. All the rest were the $5 dollar dolls that I don't really like, and no minis what so ever. I am upset, and I've noticed this with many stores in my area. There is a toys r us that only has an end cap for monster high and not even the whole end cap, just the bottom three shelves. Maybe we should just have a monster high only store. I would like that.

I've sadly noticed it  :cry:and would also love a monster high only store
Title: Re: Monster high downsizing in srores
Post by: taffeta on August 11, 2017, 03:22:34 PM
I've heard they put the Minis with the blind bags in some stores.

I haven't seen minis in the UK anywhere since wave 1.
Title: Re: Monster high downsizing in srores
Post by: Carrehz on August 11, 2017, 03:49:59 PM
Mmmhm. All the MH sections in the stores near me has been getting smaller and smaller for a while now :( It's awful.

I've heard they put the Minis with the blind bags in some stores.

I haven't seen minis in the UK anywhere since wave 1.

Oh thank god it's not just me XD I was starting to worry that maybe it was just me. The only store that has them anywhere near me is an ASDA maybe.. 30, 40 mins away, and they literally just have a plastic box full of wave 1s that's been there for months, doesn't look like it's been touched or anything.

I wonder why they barely got released over here :( I don't want to import them, but it's looking more and more like I'll have to..
Title: Re: Monster high downsizing in srores
Post by: taffeta on August 11, 2017, 03:56:41 PM
Mmmhm. All the MH sections in the stores near me has been getting smaller and smaller for a while now :( It's awful.

I've heard they put the Minis with the blind bags in some stores.

I haven't seen minis in the UK anywhere since wave 1.

Oh thank god it's not just me XD I was starting to worry that maybe it was just me. The only store that has them anywhere near me is an ASDA maybe.. 30, 40 mins away, and they literally just have a plastic box full of wave 1s that's been there for months, doesn't look like it's been touched or anything.

I wonder why they barely got released over here :( I don't want to import them, but it's looking more and more like I'll have to..

I got some of wave 2 from someone in the UK on ebay who by the packaging had imported them from Canada. They were a little more than retail but factoring in importing costs and such I would have paid more to get them from overseas so I went for it. I got almost all different ones in the bags I bought (one double of Twyla with glittery hair) but that has only made me want more of them. I am very mad at Mattel for this distribution decision. :(

Not even any wave 1 minis here. I never got the original release of Skelita or Rochelle, two I wanted. I did get a Skelita and Rochelle in the wave 2 bags, but it's not the same thing. And my quest for all the Abbeys is well and truly lost :'(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 11, 2017, 04:12:06 PM
You're welcome xD Collect what makes you happy. Actually for a collector it is probably the best time, when other people lose interest, as they will turn up more on second hand markets. And that's actually more fun in some ways...you never know what treasure you might turn up.

Though it will be sad if we lose the community for a bit, I think there will be people who will stick it out...

That's great to hear I feel as long as lovely people like yourself remain here the future is bright. I was feeling a little apprehensive so many toy shops recently have them on clearance and people in the shops have basically said we are getting rid of them as no one wants them and I kinda panicked but then I really thought who cares I like them and want them still and that should be all that matters I am so glad there is like minded people here.

Well, Ghoulia is my favourite character, and I'm in the UK, so I'm already screwed on 2 counts in terms of in store stuff xD. No Ghoulia in the reboot except the Origins set not sold in the UK...(at present). But that means it's time to go hunting up the old Ghoulia dolls that I like. Or maybe an army of sig Ghoulia zombies. I'm so very tempted...;)
Title: Re: Monster high downsizing in stores
Post by: Konzern on August 11, 2017, 04:16:24 PM
On the inventory sheet here, there's a shelf that's mostly super hero girls with a space for a Family 2 pack, then below it, it's maybe two thirds of a shelf for the budgets, and that's it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: dfotw on August 11, 2017, 04:24:30 PM
Today I went to the Mattel outlet and they had the same WTMH stuff, and GSR on clearance. I asked the salesman if they were going to keep bringing MH or not, and he said that he didn't think so. Unless there's a surprise in November and new stuff comes for the holiday season, there won't be any new Monster High stuff for Colombia. :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on August 11, 2017, 06:14:43 PM
Our TRU hasn't even bothered updating the MH section :/ they half stocked Descendants 2 stuff as well but I think that's a little less dire.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: rayedelsol on August 11, 2017, 06:48:22 PM
Our TRU hasn't even bothered updating the MH section :/ they half stocked Descendants 2 stuff as well but I think that's a little less dire.

I'm seriously worried about the health of our TRU. There are a lot of new things they haven't gotten in yet. I don't know that it is doing too well.....
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shuga on August 11, 2017, 07:12:54 PM
It's grim at my two local Walmarts. Had nothing the super-budget dolls, and JUST the Deluxe Electrified dolls on the shelves. Everything else was marked to 50% in the clearance.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on August 12, 2017, 02:38:37 PM
Why don't they just end MH and change it to "Ghoul Squad?" Or is it too late for that?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on August 12, 2017, 11:06:03 PM
My TRU has a veeeery small MH section. About the size of the EAH section (which is also very tiny) Scream and Sugar 2 pack was clearanced to $14.99, but all the other dolls were regular price. Nothing new except the sports dolls.

All EAH Epic Winter dolls (except Crystal) were clearanced. $9.98 for the single dolls and $6.98 for the Daring/Rosabella 2 pack (which is an awesome price but I already have them) The castle was $60 I think.

Went to Target after TRU and their MH section was even smaller. They had some new dolls at least. I saw Treesa, and the garden ghouls Twyla and Toralei. The rest was mainly a few Electrified dolls and lots of budhets. Absolutely no EAH at Target or Wal-Mart. Very sad :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: nessa16 on August 21, 2017, 10:34:08 AM
I went to a Walmart in another city and the had like 7-10 slim box budget dolls squished on a shelf and that was it. This was after the reset too.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Knightfire on August 21, 2017, 03:55:40 PM
I went to a Walmart in another city and the had like 7-10 slim box budget dolls squished on a shelf and that was it. This was after the reset too.
This is exactly how my local store is now set up, too.  :cry:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on August 21, 2017, 04:17:50 PM
I went to a Walmart in another city and the had like 7-10 slim box budget dolls squished on a shelf and that was it. This was after the reset too.
This is exactly how my local store is now set up, too.  :cry:

Even Barbie's shelf space has been shrinking. She used to get a whole side of the aisle but now she shares it with some other doll brands. But hey at least finally the Series 2 Minis been appearing more places.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 21, 2017, 04:38:29 PM

Even Barbie's shelf space has been shrinking. She used to get a whole side of the aisle but now she shares it with some other doll brands. But hey at least finally the Series 2 Minis been appearing more places.

Here Barbie has the same amount of shelf space that she's always had: Half an aisle at Walmart and a full side of an aisle at Target.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on August 21, 2017, 05:57:35 PM

Even Barbie's shelf space has been shrinking. She used to get a whole side of the aisle but now she shares it with some other doll brands. But hey at least finally the Series 2 Minis been appearing more places.

Here Barbie has the same amount of shelf space that she's always had: Half an aisle at Walmart and a full side of an aisle at Target.

OT: MOOOOOOOSSSS!

Back on topic:
Barbie's aisle is the same in all the stores here, too. Except Big W. Big W's aisle has expanded their Barbie range so that it now fills the space MH and EAH used to take up.

Edit to add:
Oh, and Target. It's hard to gauge whether their Barbie aisle is bigger or smaller because they did a full reset recently. The shelves are all shorter so that adults can see over the top now, and there are no gaps in between the "length" anymore for you to cross through to the next aisle.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on August 21, 2017, 07:28:56 PM
OT: MOOOOOOOSSSS!


XD
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: modernmonsterhigh on August 21, 2017, 07:47:28 PM
I only caught a glimpse last time I went to Walmart but I think it had the cheap dolls with bendable knees and stiff arms like Gigi and they oddly still had the 6 pack of original ghouls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on August 22, 2017, 12:04:26 AM
UPDATE!

Checked Target's new layout and found Gooliope on clearance for $20 (usually $45 or something? has been lingering at $35 for months). The only other doll they had was the hair styling Frankie. And they had about twenty of her......

The Reject Shop has a few of the cheap moulded-top cheerleading dolls and a slew of Frightmares. Big W had the same variety as ever (reboot dolls: Electified, Dance the Fright Away, new basic/sigs and a few budget dolls, no EAH), but was moved to a smaller and more condensed section. TRU has eliminated all of their Fightfully Tall dolls (I found one Draculaura, on clearance for $20 and quickly nabbed her). The only other dolls they had were the Scream & Sugar set, Iris, Kala, Pearl and Peri, one Ghouls Getaway Jane, a couple of SW Draculauras, ONE Farrah, and a handful of "clearance" (at $60) WTW Raven playsets. None of the others were marked as clearance, but were about $5 off.

KMart had no sign of MH, EAH or even DCSHG. :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: nessa16 on August 22, 2017, 07:29:09 AM
I went to a Walmart in another city and the had like 7-10 slim box budget dolls squished on a shelf and that was it. This was after the reset too.
This is exactly how my local store is now set up, too.  :cry:

Our newer Walmart finally reset and they have those cheap molded budget dolls, the bus, Dracul family playset, leftover Electrified regular boxed dolls reduced to $14.88 and spots for the family sets and the little sisters. I wonder if Walmart will drop MH next year like they dropped EAH. Our Target also dropped it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on August 22, 2017, 07:42:22 AM
I don't think we got anything else besides Treesa and Fairy Twyla at our Target, and our TRU is a joke.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on August 22, 2017, 09:27:01 AM
This is maybe me overthinking it, but I think MH has been relegated in the UK consciousness from collectable to toy for the time being. The Toy collector fair I go to a couple of times a year usually has a lot of MH stuff, but this time there was only a skeleton stock of MIP (heh) on the stall that usually has a lot of MIP - basically common EAH and MH they hadn't sold yet - and no dedicated stalls. I only saw one stall with an actual small display of them, but they had more in a tub under the desk for kids, and again, nothing of any interest really - played with and misdressed dolls and mostly common. Otherwise I saw odd ones here and there on stalls of other things.

On the positive, that implies that they might start appearing more at other second hand sales like carboots, flea markets, thrift stores, charity shops and at a cheaper price for a while. I certainly saw a stall like that at the last big bank holiday carboot I went to, where I got Scarah and company in May. Unfortunately my trip means that I won't get to go to the next one on Monday :/ never mind.

I also saw a random and very old Scaremeister Gigi appear in B&M which was unexpected to say the least.

I think MH is definitely going through the transition. Without meaning to offend anyone collecting from new in store, it's like it's gone through the caterpillar phase of 'kids toy' in the store aisles, and now it's going into the pupae form where it will be dormant for a bit. And, ultimately, it will become the 'butterfly' of a future collectable...but it may take some time before the transition between in-store-now collectable and retired-but-desired collectable happens...and we probably have to go through a spell of 'no longer cool' before it does.


Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on August 23, 2017, 05:26:13 AM
Just stopped in to the Walmart near where I work and all they had were the budgety fearleading dolls.  No space set aside for newer stuff, looks like DCSHG took that over.  I don't know if this means they won't get the newer playline dolls like Garden Ghouls or not.  I'm glad now that I ordered sig look 'Deen and Cleo from Target.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: neon_jellyfish on August 23, 2017, 11:29:32 AM
We have Electrified, First Day of School wave 1 (give me my Cleo already, grrrr!), ridiculously overpriced Shriek Wrecked and Party Ghouls + Party Hair Lala.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on August 23, 2017, 04:39:06 PM
Tonight I had the opportunity to stop at a different Walmart.  They had Electrified on clearance for $7, and I really wanted to like Cleo, but those eyes and that dress just don't do anything for me.  I was tempted to get Lala too with the neon hair, but decided against it.

They too had the budgety Fearleading dolls, but in addition they had some Emoji ones, the Monster Family siblings (just couldn't bring myself to get them, too blah for me), the bus, and the playset with Lala & Dracula.  But at $40 for it, I couldn't justify buying it just for her dad.  Especially if he's not articulated.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RenegadeAngel on September 02, 2017, 11:01:34 PM
It's grim at my two local Walmarts. Had nothing the super-budget dolls, and JUST the Deluxe Electrified dolls on the shelves. Everything else was marked to 50% in the clearance.

Ours literally just has the molded-clothes budget ones. Nothing else at all. So sad to see!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shenanigans on September 02, 2017, 11:10:25 PM
All my Wal-Mart has is the budget dolls and the new family dolls. I'm glad to see a few newer dolls but the MH aisle is practically no more! :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Catsiy on September 03, 2017, 05:04:57 AM
The Mh section of the stores around here are so tiny. Even with the resets of target and walmart there is barely anything but the cheap dolls.

Funny thing I walked by the Mh section the other day and a little girl was looking at the dolls and she had shriekwrecked catrine in her hand and was saying 'I want the dolls that move like this one..' meaning the articulation.  I feel ya girl. We all do. Even little kids care about the cheapness
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on September 03, 2017, 07:14:10 AM
The Mh section of the stores around here are so tiny. Even with the resets of target and walmart there is barely anything but the cheap dolls.

Funny thing I walked by the Mh section the other day and a little girl was looking at the dolls and she had shriekwrecked catrine in her hand and was saying 'I want the dolls that move like this one..' meaning the articulation.  I feel ya girl. We all do. Even little kids care about the cheapness

It's not that kids don't like articulation but that parents were tired of having to replace the doll when the joints snapped or the arms got lost. I've seen so many broken or missing an arm or two MH dolls while thrifting. That's probably why DCSHG are more popular now. They are just as jointed and sturdy enough to handle rough play.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on September 03, 2017, 07:28:28 AM
The Mh section of the stores around here are so tiny. Even with the resets of target and walmart there is barely anything but the cheap dolls.

Funny thing I walked by the Mh section the other day and a little girl was looking at the dolls and she had shriekwrecked catrine in her hand and was saying 'I want the dolls that move like this one..' meaning the articulation.  I feel ya girl. We all do. Even little kids care about the cheapness

It's not that kids don't like articulation but that parents were tired of having to replace the doll when the joints snapped or the arms got lost. I've seen so many broken or missing an arm or two MH dolls while thrifting. That's probably why DCSHG are more popular now. They are just as jointed and sturdy enough to handle rough play.

The joints are even improved on the newer dolls, and they feel good. Not to the standard of DHSHG, but I agree that the originals were too flimsy. Thing is, Mattel has maybe one articulated doll for every two that aren't.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on September 03, 2017, 12:48:15 PM

It's not that kids don't like articulation but that parents were tired of having to replace the doll when the joints snapped or the arms got lost. I've seen so many broken or missing an arm or two MH dolls while thrifting. That's probably why DCSHG are more popular now. They are just as jointed and sturdy enough to handle rough play.

And, as a mom, one thing that drives me nuts is having to put dolls back together all the time for my kid because she can't get the wrists to snap into place on her own.  She's never broken any of her dolls, but she has a difficult time reattaching the hands when she's redressing them.  It gets to be annoying pretty fast. lol
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Dosneko on September 05, 2017, 10:10:28 AM

It's not that kids don't like articulation but that parents were tired of having to replace the doll when the joints snapped or the arms got lost. I've seen so many broken or missing an arm or two MH dolls while thrifting. That's probably why DCSHG are more popular now. They are just as jointed and sturdy enough to handle rough play.

And, as a mom, one thing that drives me nuts is having to put dolls back together all the time for my kid because she can't get the wrists to snap into place on her own.  She's never broken any of her dolls, but she has a difficult time reattaching the hands when she's redressing them.  It gets to be annoying pretty fast. lol

I think they could have kept the articulation but just removed the "removal" property. Aka more like the made to move Barbie's. Granted the joints wouldn't be as pretty per say but since that's how the Frightfully tall dolls work, I wouldn't mind so much.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DogMom on September 05, 2017, 11:43:08 AM
On recent trips:

Target: Several Targets in northern Chicago area had a few of the Monster High family dolls, one had a couple of Treesas and some of the Garden Ghouls, plus several of each of the budget basic dolls. MH section very small. I don't think I saw ANY EAH.

TRU: Niles IL store - better luck here - a nice variety of Electrified, budget/basic, Welcome to Monster High, some Shriekwrecked with about 10 Daynas, a few Frightmares, some Minis and blind boxes, the bus, several SW Gooliopes on sale for $15 I think, plus a few singles and oddments - the Amanita/Cleo 2-pack, the Djinni Whisp I (heart) Fashion, the Moanica d'Kay/Draculaura 2-pack (clearanced to $3.98! Score!), the Clawdeen/Clawd football 2-pack, and the Sugar and Scream cafe set (also clearanced, to $10!). Same store had only one end cap display of EAH.

I totally get how annoying it can be to have to constantly replace the hands/arms for children. But perhaps that's the price to pay for the unique, claw & splayed-out hands. Is the alternative 'Barbie hands' that won't catch fingers in little sleeves?

I've also noticed the reboot dolls seem sturdier - I adore my Ghoul's Beast Pet Cleo, even though she looks DRAMATICALLY different when compared side-by-side with a pre-reboot Cleo. I like her on her own, and her joints seem a lot firmer and the doll as a whole seems sturdier than original Cleos, not necessarily a bad thing. I do think she's lost some of her Egyptian-ness, and is looking more homogenized.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on September 05, 2017, 05:58:58 PM

It's not that kids don't like articulation but that parents were tired of having to replace the doll when the joints snapped or the arms got lost. I've seen so many broken or missing an arm or two MH dolls while thrifting. That's probably why DCSHG are more popular now. They are just as jointed and sturdy enough to handle rough play.

And, as a mom, one thing that drives me nuts is having to put dolls back together all the time for my kid because she can't get the wrists to snap into place on her own.  She's never broken any of her dolls, but she has a difficult time reattaching the hands when she's redressing them.  It gets to be annoying pretty fast. lol

I think they could have kept the articulation but just removed the "removal" property. Aka more like the made to move Barbie's. Granted the joints wouldn't be as pretty per say but since that's how the Frightfully tall dolls work, I wouldn't mind so much.

They have tried that. The new Venus dolls are all that way, and a few of the other new releases look like they'll be that way, too (previews of Dance Class Cleo/Ballet Line Cleo from SDCC had the same joints). There are two issues with them:

1. Monster High doll parts are highly exaggerated and more expressive than most fashion dolls. The hands are very big compared to the wrists. This makes redressing complicated if there are any sleeves (unlike Barbie, for example, whose hands tend to be a single "cupped" shape and not have individual fingers other than the thumb for most releases). Having a bunch of dresses with nothing but cap sleeves or tank tops is where we're already headed with the non-articulated dolls, and it's kind of boring. The hands on the non-articulated dolls are also less expressively sculpted to make up for this, already.

2. The method they chose for the non-removable joints for Venus is really quite bad. They don't seem to have spent long enough in R&D with this one, because the joints aren't the right size. The pegs that go into the arms are too large, and leave the limbs looking swollen and disjointed. They also stick out, such that the doll doesn't have a continuous limb when the arm or leg is straight (gapsgapsgaps).
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: AllHallowsEve on September 14, 2017, 03:39:05 PM
Our local toysrus annoys me, they have some nice stuff but it's way overpriced. They recently randomly increased the already high prices on MH dolls that have been sitting there for months clearly not selling :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on September 15, 2017, 09:28:10 AM
I didn't even bother to check the toy isle when i went shopping. This is a first.  :(
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Dosneko on September 15, 2017, 09:30:42 AM
2. The method they chose for the non-removable joints for Venus is really quite bad. They don't seem to have spent long enough in R&D with this one, because the joints aren't the right size. The pegs that go into the arms are too large, and leave the limbs looking swollen and disjointed. They also stick out, such that the doll doesn't have a continuous limb when the arm or leg is straight (gapsgapsgaps).

Interesting, I haven't unboxed any of the new Venus's that I've purchased yet so I've not paid attention to the joints. I'll have to take a look.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lhianneth on September 15, 2017, 05:51:36 PM
2. The method they chose for the non-removable joints for Venus is really quite bad. They don't seem to have spent long enough in R&D with this one, because the joints aren't the right size. The pegs that go into the arms are too large, and leave the limbs looking swollen and disjointed. They also stick out, such that the doll doesn't have a continuous limb when the arm or leg is straight (gapsgapsgaps).

Interesting, I haven't unboxed any of the new Venus's that I've purchased yet so I've not paid attention to the joints. I'll have to take a look.

There's been discussion of the body on a few threads, particularly here:
http://mharena.com/index.php/topic,13724.msg278757.html#msg278757

Wardah posted a thread on how to shorten the elbow and wrist pegs so that they sit better here:
http://mharena.com/index.php/topic,14508.msg291605.html#msg291605

But you can see some of the joints' gaps on other dolls, such as the family line and upcoming Ballet, too:
http://mharena.com/index.php/topic,13390.msg292272.html#msg292272 (elbows and knees are particularly visible in this photo)
http://mharena.com/index.php/topic,14471.0.html (elbows on Cleo)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Sapphire-Light on September 19, 2017, 06:58:42 PM
No matter the type or lack of articulation looks like it's already too late for MH and EAH  ^^;
The MH and EAH has being heavily ignored by little girls in favor of Shopskins, DC Girls and Descendants, I have noticed little girls hardly even spent time at MH and EAH area (who is VERY small now)

For example I went to Walmart and between random discounted G1s  I saw for the first time G2 deluxe dolls in person, they only had Franky and Ari, I was looking at the dolls and a girl around 11 years came and hold an Ari, then she looked at the doll wit a meh face and put her back in the shelves then ignored the rest of the MH dolls and went to the DC Girls area and she was all delighted wit them and picked one Wonder Woman wit the fancy dress

So G2 is a big letdown for little girls as well :cry:

Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: modernmonsterhigh on September 19, 2017, 08:22:13 PM
Yeah.. I kind of wish they would go back to gen 1. I like the new webisodes too, I hope they find all the original ghouls and mansters :) ( I hope they bring back howleen too because we haven't seen her at all since ghoul fair )
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on September 19, 2017, 09:03:10 PM
Yeah.. I kind of wish they would go back to gen 1. I like the new webisodes too, I hope they find all the original ghouls and mansters :) ( I hope they bring back howleen too because we haven't seen her at all since ghoul fair )
Howleen's getting at least one doll, she had an SDCC reveal with Cushion.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: modernmonsterhigh on September 20, 2017, 03:21:47 PM
Yeah.. I kind of wish they would go back to gen 1. I like the new webisodes too, I hope they find all the original ghouls and mansters :) ( I hope they bring back howleen too because we haven't seen her at all since ghoul fair )
Howleen's getting at least one doll, she had an SDCC reveal with Cushion.
OMG WHERE?!?!? I am getting so hyped! I need to save to buy her ;0;
EDIT: I just saw her. Not a huge fan of the hair or body but I'll just put her hair down or possibly reroot. As for the body I'll rebody her if I really don't like it..
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on September 26, 2017, 03:24:46 AM
I've definitely seen a major decrease in shelf-space for MH & EAH stuff in Western Canada. The Toys R Us stores went from "aisle of MH; half-aisle of EAH" to "one aisle for both", and now an empty space where EAH was clearanced out. Superstore has reduced EAH to a few facings, and MH only has half of what they once did. Walmart has reduced MH to only a tiny little bit of what they once had- entire half-aisle are down to a few facings.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Shahaila on September 27, 2017, 07:37:51 AM
There are hardly any in the Tragets and Walmarts I frequent.  Makes me sad .... but then again, I have not been motivated to buy any in a long time, but I always did like walking by and looking at them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Zeowitch on October 17, 2017, 08:56:50 AM
I've definitely seen a major decrease in shelf-space for MH & EAH stuff in Western Canada. The Toys R Us stores went from "aisle of MH; half-aisle of EAH" to "one aisle for both", and now an empty space where EAH was clearanced out. Superstore has reduced EAH to a few facings, and MH only has half of what they once did. Walmart has reduced MH to only a tiny little bit of what they once had- entire half-aisle are down to a few facings.

Our shops in South Africa hardly has any MH or EAH. You are so lucky if you get anything new. It is so sad. Our exchange rate has become so bad that I can't even afford to buy online. I bought my first doll in over 6 months this weekend, she was on sale. So I know your pain.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on October 17, 2017, 04:01:25 PM
2018 is the last :cry:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on October 17, 2017, 04:33:32 PM
2018 is the last :cry:
典he end of a melody is not its goal: but nonetheless, had the melody not reached its end it would not have reached its goal either. A parable.
― Friedrich Nietzsche

If it end it ends it was great while it lasted.. We will always have the dolls that we purchased and the great memories to go with them.

典he splendid thing
about falling apart
silently...
is that
you can start over
as many times
as you like.
― Sanober Khan, A Thousand Flamingos

and if it ends there will be new things to love... new dolls to entice us and we will always love what once was.

典he most important thing is this: to sacrifice what you are now for what you can become tomorrow.
― Shannon L. Alder
and be sides.. if it does end.. in the future we may see it again.. better than ever ( star wars anyone? Transformers? Countless other francises that have been re re re re built)

If it ends.. it ends on a good note.. it was fun and positive and we will go on to more great things.
if it doesnt end and all of us nay sayers have to eat our words well that will be great too.
I really am good either way.. it was fun while it lasted.. I'll miss it.. but i look forward to what comes next.



Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: RochelleGoyleFanatic on October 17, 2017, 04:56:56 PM
2018 is the last :cry:
典he end of a melody is not its goal: but nonetheless, had the melody not reached its end it would not have reached its goal either. A parable.
― Friedrich Nietzsche

If it end it ends it was great while it lasted.. We will always have the dolls that we purchased and the great memories to go with them.

典he splendid thing
about falling apart
silently...
is that
you can start over
as many times
as you like.
― Sanober Khan, A Thousand Flamingos

and if it ends there will be new things to love... new dolls to entice us and we will always love what once was.

典he most important thing is this: to sacrifice what you are now for what you can become tomorrow.
― Shannon L. Alder
and be sides.. if it does end.. in the future we may see it again.. better than ever ( star wars anyone? Transformers? Countless other francises that have been re re re re built)

If it ends.. it ends on a good note.. it was fun and positive and we will go on to more great things.
if it doesnt end and all of us nay sayers have to eat our words well that will be great too.
I really am good either way.. it was fun while it lasted.. I'll miss it.. but i look forward to what comes next.

I'm ok with it because we got way too many Ula's, Clawdeen's and Frankie's...I just wish we got more Rochelle's Venus's, Catty's before it ended...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on October 17, 2017, 07:35:11 PM
2018 is the last :cry:
典he end of a melody is not its goal: but nonetheless, had the melody not reached its end it would not have reached its goal either. A parable.
― Friedrich Nietzsche

If it end it ends it was great while it lasted.. We will always have the dolls that we purchased and the great memories to go with them.

典he splendid thing
about falling apart
silently...
is that
you can start over
as many times
as you like.
― Sanober Khan, A Thousand Flamingos

and if it ends there will be new things to love... new dolls to entice us and we will always love what once was.

典he most important thing is this: to sacrifice what you are now for what you can become tomorrow.
― Shannon L. Alder
and be sides.. if it does end.. in the future we may see it again.. better than ever ( star wars anyone? Transformers? Countless other francises that have been re re re re built)

If it ends.. it ends on a good note.. it was fun and positive and we will go on to more great things.
if it doesnt end and all of us nay sayers have to eat our words well that will be great too.
I really am good either way.. it was fun while it lasted.. I'll miss it.. but i look forward to what comes next.

I'm ok with it because we got way too many Ula's, Clawdeen's and Frankie's...I just wish we got more Rochelle's Venus's, Catty's before it ended...
I would have liked at least one more catty in her new out fit.. have they announced this 2018 is the end? offically?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Manster Guy on October 18, 2017, 04:05:08 AM
2018 is the last :cry:
典he end of a melody is not its goal: but nonetheless, had the melody not reached its end it would not have reached its goal either. A parable.
― Friedrich Nietzsche

If it end it ends it was great while it lasted.. We will always have the dolls that we purchased and the great memories to go with them.

典he splendid thing
about falling apart
silently...
is that
you can start over
as many times
as you like.
― Sanober Khan, A Thousand Flamingos

and if it ends there will be new things to love... new dolls to entice us and we will always love what once was.

典he most important thing is this: to sacrifice what you are now for what you can become tomorrow.
― Shannon L. Alder
and be sides.. if it does end.. in the future we may see it again.. better than ever ( star wars anyone? Transformers? Countless other francises that have been re re re re built)

If it ends.. it ends on a good note.. it was fun and positive and we will go on to more great things.
if it doesnt end and all of us nay sayers have to eat our words well that will be great too.
I really am good either way.. it was fun while it lasted.. I'll miss it.. but i look forward to what comes next.

I'm ok with it because we got way too many Ula's, Clawdeen's and Frankie's...I just wish we got more Rochelle's Venus's, Catty's before it ended...
I would have liked at least one more catty in her new out fit.. have they announced this 2018 is the end? offically?

No there has NOT been ANY official announcement about MH ending, it is ALL speculation. In fact I read somewhere recently that we're getting another series of Ghoul Squad in March 2018.
I do however think that Mattel dropped the ball a bit with the first series of Ghoul Squad, I think that they should have rereleased the core dolls in updated GS packaging along with reboot sig versions of Deuce, Catty, Toralei etc.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on October 18, 2017, 05:54:19 AM
2018 is the last :cry:
典he end of a melody is not its goal: but nonetheless, had the melody not reached its end it would not have reached its goal either. A parable.
― Friedrich Nietzsche

If it end it ends it was great while it lasted.. We will always have the dolls that we purchased and the great memories to go with them.

典he splendid thing
about falling apart
silently...
is that
you can start over
as many times
as you like.
― Sanober Khan, A Thousand Flamingos

and if it ends there will be new things to love... new dolls to entice us and we will always love what once was.

典he most important thing is this: to sacrifice what you are now for what you can become tomorrow.
― Shannon L. Alder
and be sides.. if it does end.. in the future we may see it again.. better than ever ( star wars anyone? Transformers? Countless other francises that have been re re re re built)

If it ends.. it ends on a good note.. it was fun and positive and we will go on to more great things.
if it doesnt end and all of us nay sayers have to eat our words well that will be great too.
I really am good either way.. it was fun while it lasted.. I'll miss it.. but i look forward to what comes next.

I'm ok with it because we got way too many Ula's, Clawdeen's and Frankie's...I just wish we got more Rochelle's Venus's, Catty's before it ended...
I would have liked at least one more catty in her new out fit.. have they announced this 2018 is the end? offically?

No there has NOT been ANY official announcement about MH ending, it is ALL speculation. In fact I read somewhere recently that we're getting another series of Ghoul Squad in March 2018.
I do however think that Mattel dropped the ball a bit with the first series of Ghoul Squad, I think that they should have rereleased the core dolls in updated GS packaging along with reboot sig versions of Deuce, Catty, Toralei etc.
Wait what?
So is it or is it not ending? cus now I'm tres confused.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on October 18, 2017, 06:33:24 AM
There's never any confirmation about Mattel's brands dying. Not ever.

I can believe it either way, but they won't out and say it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on October 18, 2017, 09:23:47 AM
There's never any confirmation about Mattel's brands dying. Not ever.

I can believe it either way, but they won't out and say it.

IMO, Monster High's increasingly limited releases *could* be a sign it's over, but you never know.
I feel the toning down of the line hurt it the most. (again JMO)

I went to Target last week, hoping to find the reboot sigs, but no luck.  Just the Monster Family stuff, minis, GG minis, and one Garden Ghouls regular doll (Cleo).  Our Walmart only has the Monster Families, emoticon (?) and fearleading dolls.   
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Zeowitch on October 19, 2017, 12:04:32 AM
There's never any confirmation about Mattel's brands dying. Not ever.

I can believe it either way, but they won't out and say it.

IMO, Monster High's increasingly limited releases *could* be a sign it's over, but you never know.
I feel the toning down of the line hurt it the most. (again JMO)

I went to Target last week, hoping to find the reboot sigs, but no luck.  Just the Monster Family stuff, minis, GG minis, and one Garden Ghouls regular doll (Cleo).  Our Walmart only has the Monster Families, emoticon (?) and fearleading dolls.

Here in South Africa we only have the Scarrier Reef and a few Electrified dolls on the shelves. Thats it. EAH we only just got Dragon Games and Epic Winter. It really is very sad.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Pawsome on October 19, 2017, 06:25:28 AM

I went to Target last week, hoping to find the reboot sigs, but no luck.  Just the Monster Family stuff, minis, GG minis, and one Garden Ghouls regular doll (Cleo).  Our Walmart only has the Monster Families, emoticon (?) and fearleading dolls.

Here in South Africa we only have the Scarrier Reef and a few Electrified dolls on the shelves. Thats it. EAH we only just got Dragon Games and Epic Winter. It really is very sad.

Throwing my observations into the bucket: I'm in America, and I went to Target the other day, only to find a few of the Garden Ghouls tiny bug girls, the Cleo and Draculaura Monster Family play sets, and one Great Scarrier Reef Toralei. There was no EAH whatsoever (not even the budget ballet). Instead, the aisles were dominated by Barbie, Disney, and Kuu Kuu Harajuku, with an entire aisle dedicated to Our Generation. It was an unfortunate shopping day for me, to say the least. ^^;
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on October 19, 2017, 07:04:20 AM
EAH is non existent in Target and Walmart stores around me.  Haven't been to TRU in ages (too far away) so I don't know if they still have em or not.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on October 19, 2017, 06:55:57 PM
One Walmart near me added a spot for the Garden Ghouls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on October 20, 2017, 05:41:32 AM
One Walmart near me added a spot for the Garden Ghouls.
my target just added the family packs and pegs for something else.. ugh im still confused.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: bewilderness on October 20, 2017, 07:01:54 AM
The only place I've seen the Garden Ghouls at is Target.  Neither Walmart or TRU here have them.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Morieris on October 20, 2017, 07:37:34 AM
The only place I've seen the Garden Ghouls at is Target.  Neither Walmart or TRU here have them.

Same. We just now got Cleo months later, when any interest I had is gone :/
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on October 20, 2017, 07:54:00 AM
I'm not even sure the Target we go to has spaces for the others.  We've seen Treesa and the bugs, but not the ghouls.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on October 22, 2017, 01:14:24 AM
I get the impression that they're responding to falling sales by deliberately scaling back a ton of the line- releasing 2-3 sets per year instead of like fifteen. Avoiding overdoing it so that what's there has a chance to sell out before they make the "hot new thing". At least they released a recent movie (though Disney Fairies released its last movie just as the franchise was axed).

Honestly... I'm not seeing a lot of hope in the franchise's future, even though they just "Rebooted". It seems like Rebooting things is the last-ditch effort to "save" what I didn't think was even failing. I know it was doing a bit less business, but Mattel might just be following the death of EAH by consolidating and getting back to basics (ie. Barbie) or just focusing entirely on DC SuperHero Girls.

The cynic in me wants to predict that in 3-4 years, we won't be seeing any new MH stuff on the shelves at all. Certainly, the "fad" of Monster High has been over for a long time, and the "collectors" aren't there as much. It's not the "in" toy for little girls as much as it was even a couple of years ago, and that's not a good sign- the toy industry moves pretty much ENTIRELY on fads, and only "Boy Toys" get to stick around year after year with constant updates and new TV shows. I can easily see Mattel dropping MH in a couple of years if sales continue to fall.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on October 23, 2017, 08:36:56 PM
...the toy industry moves pretty much ENTIRELY on fads, and only "Boy Toys" get to stick around year after year with constant updates and new TV shows. I can easily see Mattel dropping MH in a couple of years if sales continue to fall.

There are numerous girls' lines which have lasted for years熔r even decades熔ff of reboots and retoolings.  MLP, LPS, and Barbie immediately spring to mind.  Hell, Barbie is one of the greatest success stories in toy history.
And likewise, there are plenty of once-popular boys' lines that failed to withstand the test of time and couldn't be revived by attempted reboots (i.e.: Thundercats).

If Mattel does pull the plug on MH, I don't think that gender will have had anything to do with it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DGRequiem on October 24, 2017, 04:44:21 AM
As far as sales, I can tell you MH patterns are doing much better than they were last year/this spring.  At the beginning of the year the MH size was 2/10 for 'most popular patterns' and now it's 5/10.  There was a really big drop for about a year after the reboot, but things have gradually improved.  They don't dominate like they used to, but I'm no longer thinking that I might have to stop making them regularly.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on October 24, 2017, 12:09:27 PM
There are numerous girls' lines which have lasted for years熔r even decades熔ff of reboots and retoolings.  MLP, LPS, and Barbie immediately spring to mind.  Hell, Barbie is one of the greatest success stories in toy history.
And likewise, there are plenty of once-popular boys' lines that failed to withstand the test of time and couldn't be revived by attempted reboots (i.e.: Thundercats).

If Mattel does pull the plug on MH, I don't think that gender will have had anything to do with it.
I agree with you on this.   We have to remember that these are for kids, and kids' tastes change as they grow.  If a little girl is playing with MH now, and she's age 5, by the time she is 8 or 9, odds are likely she'll have moved on to something else.  I don't like the reboots but I know they are necessary for a toy to thrive in the industry. At least Mattel is giving MH another chance.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Catsiy on October 24, 2017, 12:18:37 PM
I just got the toys'r'us lookbook for christmas in the mail today and there wasn't a single monster high doll or item in the book. Enchantimals was the closest thing.
I think it's dead D:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on October 24, 2017, 03:16:57 PM
I just got the toys'r'us lookbook for christmas in the mail today and there wasn't a single monster high doll or item in the book. Enchantimals was the closest thing.
I think it's dead D:

There's no Descendants or Kuu Kuu Harajuku in there either and neither of those is dying. They only devoted 1 page to fashion dolls that aren't Barbie or Disney Princess so of course they are only going to pick the top 3. I mean yeah MH is definitely not the #2 doll brand any more and a shadow of its former glory but it's only dead when they stop releasing new stuff and new stuff has been confirmed for 2018.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on October 30, 2017, 03:50:48 AM
...the toy industry moves pretty much ENTIRELY on fads, and only "Boy Toys" get to stick around year after year with constant updates and new TV shows. I can easily see Mattel dropping MH in a couple of years if sales continue to fall.

There are numerous girls' lines which have lasted for years熔r even decades熔ff of reboots and retoolings.  MLP, LPS, and Barbie immediately spring to mind.  Hell, Barbie is one of the greatest success stories in toy history.
And likewise, there are plenty of once-popular boys' lines that failed to withstand the test of time and couldn't be revived by attempted reboots (i.e.: Thundercats).

If Mattel does pull the plug on MH, I don't think that gender will have had anything to do with it.
Well, My Little Pony has really only had the one reboot that stuck. "Boys Stuff" gets endless repeats of TMNT, Transformers, G.I. Joe, Power Rangers, etc. (I've witnessed the long, slow death of TMNT in my early teens, then watched at least three reboots; Transformers has been rebooted about a dozen times in that span). While the occasional line gets dumped (still no Dino-Riders or Visionaries... *sob*), almost all of the big names get another shot a few years down the road (He-Man, Thundercats). I mean, the Boy stuff often gets TONS of chances to sell.

Barbie is, of course, the ultimate legend in "always sticking around", but in that case, it's the exception- the doll industry- and Mattel in particular (who had no issue dumping He-Man when the new show didn't work out the way they'd hoped), tends to default "Back To Barbie" when things are going weaker for the other lines. So yeah, I should have added that as an exception :).

I'll confess to ignorance about LSP (Littlest Pet Shop?)- I've only seen two variations of that line.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on October 30, 2017, 10:40:51 AM
Well, My Little Pony has really only had the one reboot that stuck.

This is inaccurate.  MLP's only truly unsuccessful reboot was G3.5, which only lasted for a single year. 
G2 was not very popular in the US and was only produced from 1997 to 1999 here.  But it was quite popular in Europe, where it continued to be produced up until 2003 when G3 was introduced. 
G3 lasted from 2003 to 2009.  And G4 has lasted from 2010 to present.  That's a six-year run for both G2 and G3, and a seven-year run for G4 to date.


I'll confess to ignorance about LSP (Littlest Pet Shop?)- I've only seen two variations of that line.

Since LPS was introduced in 1992, the line has seen a total of seven incarnations, including the original run under the Kenner division, one hard reboot, and five soft reboots.


"Boys Stuff" gets endless repeats of TMNT, Transformers, G.I. Joe, Power Rangers, etc.

Teenage Mutant Ninja Turtles has had four reboots to date, including the TMNT film and the Bay-produced live-action movies.  That's the exact same number of reboots as MLP.
I'm not especially familiar with the history of G.I. Joe, but I'm only aware of six reboots to the original 1960s-1970s line: A Real American Hero, Extreme, Sigma 6, Resolute, Renegades, and the live-action films.
I wouldn't consider either TMNT or G.I. Joe to have had "endless repeats".  No more so than the girls' lines that we've discussed.

Now Transformers I'll give you.  It's a damn powerhouse with more reboots and offshoots than I can count.  (It has had 23 animated series alone!)
I feel like Transformers is for Hasbro what Barbie is for Mattel.  They seem to pour all of their attention and energy into keeping Transformers alive at all costs.

Power Rangers is a bit unique.  It's a westernized version of the Japanese Super Sentai series, and it gets a new series in the West every time that a new Super Sentai series comes out in Japan.
None of the other shows/toy lines that we've discussed have been quite like this; and it's near impossible to say if Power Rangers would have been rebooted as many times as it has were it not for the ongoing success of Super Sentai.


While the occasional line gets dumped (still no Dino-Riders or Visionaries... *sob*), almost all of the big names get another shot a few years down the road (He-Man, Thundercats). I mean, the Boy stuff often gets TONS of chances to sell.

It may appear as though the same does not hold true for girls' lines, but it does.  Strawberry Shortcake is a great example of this.  Strawberry had an extremely successful run in the 1980s and then completely died off.  It was revived in 2003 and has been relaunched twice since.


If you're largely unfamiliar with the history of girls' toy lines and are more familiar with boys' lines, then I can see how it may appear as though boys' toys get more reboots, more chances, and have greater longevity than girls' lines; but this really isn't the case.
It would be completely moronic for toy manufacturers to alienate such an enormous demographic of potential customers by focusing all of their efforts on boys' toys and allowing girls' toys to fall by the wayside.  These companies' foremost concern is making bank, so they're going to do whatever it takes to make a successful toy line last for as long as possible, regardless of which gender it's being marketed to.


But we have greatly digressed and need to get back on-topic now. ^^;
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lady Frostbite on October 31, 2017, 04:46:01 AM
I haven't seen Garden Ghouls at all, then again I haven't been to Smyths or TRU lately, so don't know if they are there?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: taffeta on November 01, 2017, 04:25:52 PM
Well, My Little Pony has really only had the one reboot that stuck.

This is inaccurate.  MLP's only truly unsuccessful reboot was G3.5, which only lasted for a single year. 
G2 was not very popular in the US and was only produced from 1997 to 1999 here.  But it was quite popular in Europe, where it continued to be produced up until 2003 when G3 was introduced. 
G3 lasted from 2003 to 2009.  And G4 has lasted from 2010 to present.  That's a six-year run for both G2 and G3, and a seven-year run for G4 to date.


Agreed. FIM went insane in terms of the TV series but in terms of the toy lines all generations were successful somewhere. I don't think 3.5 is generally considered a whole generation but a sub generation of 3 that kind of didn't work out but I do wonder if that was buying time while they came up with G4.

G2 was very successful in Europe. Middling here in the UK. G1 also stuck it out in most of Europe till 1994, discounted in stores still into 95 (even to 2000 in some rare stores but mostly gone by 96). G2 came here in 98 so not much of a gap. Holland also had a specific line in 1995. My Little Pony is successful though because it isn't a doll. I think the same might be true of LPS but I likewise don't know much about it. The thing is when there are successful doll lines like Barbie which reinvents itself, it's much harder to compete. And MH is Mattel, too, but Hasbro have done their best TO compete by getting the Disney licence and also basically hybridding concepts of Jem into MLP to create Equestria Girls (Rainbow Rocks is right out of Jem mindset). So Mattel isn't just competing with its own other lines but also with rival doll lines. MLP doesn't really have that. There are "fakies" and other horsey kind of toys but really MLP is Hasbro's thing and it's hard to compete with on the same level.

The point is that without the other generations being successful G4 probably wouldn't have happened. People talk a lot about the link between G1 and G4 canon and concepts etc but actually there are a lot of pony designs, names etc from G3 too, not least Pinkie Pie and Rainbow Dash ;) which suggests Hasbro wanted some kind of continuity not just in name trademarks but actual pony appearances too.

@ LadyFrostbite - in Smyths I have seen all the Garden Ghouls and Treesa and I saw them I think in August or thereabouts. So they are there. I don't remember them being in TRU last time I went and Entertainer annoyingly doesn't have them. A random little toy shop I found in London the other day only had some basic versions of Lala and Frankie and then some old BYBY dolls...
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Lady Frostbite on November 03, 2017, 01:02:04 AM
Yeah, the Entertainer doesn't stock MH at all. I think they're considered 'too scary' for their target demographic  :lol: They stocked Novi Stars, only reason I ever really went in there, to be honest. I want to go to a Smyths soon to pick up a FNAF Flocked Funtime Foxy (say that six times fast ...) so I'll be curious as to what their stocks are. Last time I went in was to get some 」3 Swim dolls for buyers, they still had quite good stocks of EAH and more recent MH.

Argos is down to scraps, and there's only a single EAH doll left  :cry:
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 03, 2017, 07:52:13 AM
Yeah, the Entertainer doesn't stock MH at all. I think they're considered 'too scary' for their target demographic  :lol:

I remember someone said it's because the owner is religious and believes that MH is "demonic". I've also heard they don't open on Sundays like Hobby Lobby and Chik Fil A here in the US.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Manster Guy on November 03, 2017, 01:53:47 PM
Yeah, the Entertainer doesn't stock MH at all. I think they're considered 'too scary' for their target demographic  :lol:

I remember someone said it's because the owner is religious and believes that MH is "demonic". I've also heard they don't open on Sundays like Hobby Lobby and Chik Fil A here in the US.

Yep, that's right. They also didn't stock Zelfs for the same reason, RLMAO. Zelfs demonic?? It's unbelievable to think that a owner of a branch of shops would turn down sales because of "demonic" toys.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: DEStokes on November 03, 2017, 10:09:02 PM
My local Walmart has MH down to one 4ft shelf and one spot on the shelf above.  Descendants, DC, and Star Wars dolls have really taken over.  No sign of EAH since Summer of 2016 I think.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on November 06, 2017, 01:06:52 AM
Well I'll be dipped, SaelaVe, you got me.

Off topic portion removed as there has already been a warning on this thread to stay on topic. -Melissa, Monster Discussion mod. Moderator edit reposted 11/12/17 as it was removed by the user.

The notes about Girl Line Relaunches gives me hope that Monster High might return in full force yet again, even if it goes dormant for a while. It was too big, for too long (with a movie release being thought of at least once), for Mattel to just give up on it entirely.
Title: Do you think that Mh is over with?
Post by: NsMHdolls on November 09, 2017, 09:33:52 AM
Do you think that Mh is over with? By this I mean, do you think that the line will be discontinued?

I've loved Monster high since 2 years after they were released (I think.), and have always been happy to see new releases, but not so much lately.  :| The new Ballet and garden ghoul dolls are okay, but everything else... not so much. No articulation, cheaper looking clothes... they're just not the same. :(

So what do you think? Do you think that Mh is over with? If not, how much longer do you think that the line will last?


[Merging with the "How is MH Doing" thread. ~SaelaVe]
Title: Re: Do you think that Mh is over with?
Post by: Konzern on November 09, 2017, 09:50:16 AM
I wouldn't say anything that is still coming out with the occasional release is over with.  Laying there twitching on life support?  Yeah.  Shelf space is getting smaller and smaller, lines are getting smaller and smaller, and more budgety, and the gimmicks are getting really tired out.  No one rushes out to buy these releases they turn out.  I haven't seen anything fly off the shelves in a while, though I truly expect to have nothing left after the spring reset in our Walmart.  We just have minis, the cheerleader/emoji budgets, and family pack Lagoona.

But, something is happening to keep them coming up with sets.  We know there are a few releases left to do, and they surprised us with Ghoul to Bat 2.0 and Ghoul to Wolf.  I think no one knew those were coming.  There might be even more we don't know of down the road. 

And I do feel that, down the road if the series ever gets fully axed, Monster High could make a good comeback.  As long as it is done at the right time with the same spark that originally caught people's eye.
Title: Re: Do you think that Mh is over with?
Post by: roseprincess1 on November 09, 2017, 11:46:58 AM
there is only one thing you can be sure of with mattel.
THey will do what suits them, and its hardly ever what you expect.
that being said.. i think we will have to wait an see.
Title: Re: Do you think that Mh is over with?
Post by: Carrehz on November 10, 2017, 07:13:53 AM
I think it's on its last legs, yeah.
Title: Re: Do you think that Mh is over with?
Post by: NsMHdolls on November 10, 2017, 09:21:29 AM
It is sad to see how the line is now. Truly one of my most favorite doll lines ever
 :(
Title: Re: Do you think that Mh is over with?
Post by: roseprincess1 on November 10, 2017, 10:20:43 AM
I am currently reserving judgement until i see the dance and transforming line.
The dance line is supposed to have a LOT of articulation, acessories, and costuming... what MH was famous for.
IF they can pull it off It might survive.
I like the idea of the transforming line.. i wanna see clawdeen up close.
but ultimately mattel will do what they bloody well want.. so we will have to wait an see.
Title: Re: Do you think that Mh is over with?
Post by: Claire85 on November 10, 2017, 12:48:19 PM
Honestly, I think it is going to go on hiatus in the upcoming months.

I think they will eventually do like MGA did with Bratz, revamp it and bring it back.

Problem is, I don't think we will see those gorgeous playline dolls again.
Title: Re: Do you think that Mh is over with?
Post by: furyXIV on November 10, 2017, 11:31:34 PM
Honestly, I think it is going to go on hiatus in the upcoming months.

I think they will eventually do like MGA did with Bratz, revamp it and bring it back.

Problem is, I don't think we will see those gorgeous playline dolls again.

This seems like the most likely, unfortunately (and kinda fortunately).
Title: Re: Do you think that Mh is over with?
Post by: Jabroniville on November 11, 2017, 01:25:49 AM
I imagine the current slow-down of the line will lead to Mattel eventually letting it drop (or be produced in tiny amounts), only to do a "re-launch" a couple of years later, thus attempting to get the old fans and a horde of new ones
Title: Re: Do you think that Mh is over with?
Post by: RochelleGoyleFanatic on November 11, 2017, 08:46:51 AM
Long are the days when I'd scour the net looking for leaked photos of upcoming lines! :cry:
Title: Re: Do you think that Mh is over with?
Post by: roseprincess1 on November 11, 2017, 09:37:05 AM
Long are the days when I'd scour the net looking for leaked photos of upcoming lines! :cry:
Eh it is what it is love.
there are other pretty doll lines out there tho. If you love articulation and acessories and details id recomend the Project MC2 dolls. they are fantastic.
Im holdin out hope a lil longer.. we'll see
Title: Re: Do you think that Mh is over with?
Post by: NikkiBell on November 11, 2017, 07:33:34 PM
I think it is on its last leg. The lines are getting smaller, taking longer to come out, and the shelf space in stores is getting tiny. The stores in my area are filled with MC2, Disney, Barbie, Shopkins, Num Nums, and DC Super Hero Girls. I think MH had a very successful run, but I can see it ending in the next couple of years.

They may, as others have suggested, do a relaunch like Bratz (or like Moxie Girls do every 3-4 years), but it won't be the same. I could see Mattel stopping the like in 2018 and relaunching in 2021 - by then new little girls will be in the fashion doll range. The little girls who would have been fans of MH will be older and probably not hanging out in the toy section.
Title: Re: Do you think that Mh is over with?
Post by: Jabroniville on November 11, 2017, 11:55:41 PM
The thing that bums me out is I think I jumped onto this franchise fairly late. Through checking, it was likely around 2013 (when Target came to Canada), as there were no department stores or Toys R Us locations anywhere close to where I lived. However, I'd enjoyed looking at the stuff so much in Target stores (which were easily-found in malls) that I got into it, and learned all about it.

When Target left Canada in 2015, I was bummed at losing out, but I discovered ways to hit the Walmarts & TRUs in town that was quicker than I'd imagined, and got into things that way. So I've only really been into it for about three years- just enough time to have rented the movies before the local video store shut down, and enough time to watch EAH die out, and MH reduce its shelf-space.

Though I guess it's not THAT bad- I was around for the second or third wave of dolls to hit Canada, and I remember seeing many of the "Sig" characters in stores. I was in it before Haunted came out, and saw a handful of other movie releases. It just reminds me of when I got into the Disney Fairies franchise in a major way months after The Pirate Fairy came out... just in time to see it die an immediate death as soon as The Legend of the Neverbeast come out in stores!

I imagine Mattel still sees some life and value in it (have they announced the next movie, yet?), but I fear I'm correct in that we'll probably see a slowdown/shutdown until a big relaunch in a few years, since this PAST relaunch hasn't really set the world on fire.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 15, 2017, 11:20:35 AM
The only Black Friday MH deal this year is that Walmart has the Emoji dolls for $5. That's literally it.

Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on November 15, 2017, 12:39:49 PM
The only Black Friday MH deal this year is that Walmart has the Emoji dolls for $5. That's literally it.

In the advertised sales, you mean? I知 still hoping we値l see some discounts on the actual day... I壇 love to get a deal on those new ballet dolls...

If this is indeed the end for MH (at least for now), then I知 glad it had a good, strong run. There have been many gorgeous dolls released, and I treasure the ones I致e collected since the brand launched in 2010. Things come and go... I will still look forward to what the future of fashion dolls brings. :)
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 15, 2017, 02:39:26 PM
The only Black Friday MH deal this year is that Walmart has the Emoji dolls for $5. That's literally it.

In the advertised sales, you mean? I知 still hoping we値l see some discounts on the actual day... I壇 love to get a deal on those new ballet dolls...

If this is indeed the end for MH (at least for now), then I知 glad it had a good, strong run. There have been many gorgeous dolls released, and I treasure the ones I致e collected since the brand launched in 2010. Things come and go... I will still look forward to what the future of fashion dolls brings. :)

I just hope when the last hurrah happens it's not like with EAH where the only place to snag them is on Amazon.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Manster Guy on November 16, 2017, 08:11:41 AM
The only Black Friday MH deal this year is that Walmart has the Emoji dolls for $5. That's literally it.

In the advertised sales, you mean? I知 still hoping we値l see some discounts on the actual day... I壇 love to get a deal on those new ballet dolls...

If this is indeed the end for MH (at least for now), then I知 glad it had a good, strong run. There have been many gorgeous dolls released, and I treasure the ones I致e collected since the brand launched in 2010. Things come and go... I will still look forward to what the future of fashion dolls brings. :)

I just hope when the last hurrah happens it's not like with EAH where the only place to snag them is on Amazon.

It's virtually like that already here in the UK. I think the only shops selling anything new is TRU and Smyths, although I would like to be proved wrong.

I visited my fav ASDA superstore (Walmart) and there was absolutely nothing to get excited about. No MH at all, however they did have Enchantimals on offer and were selling like hot-cakes. Funny thing is that they had vastly reduced the amount of fashion dolls for sale. So I'm guessing that dolls in general just aren't selling in the quantities that they used to.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Nemesis on November 16, 2017, 09:06:28 AM
So I'm guessing that dolls in general just aren't selling in the quantities that they used to.

Pretty much. The great fashion doll renaissance has come to an end, sadly. :( Trends change, especially amongst kids. Blind bags and mini-collectables are the current 妬t toys (well, those and Fidgets). I like those things fine, but do sorely miss the early years of MH, when we were bombarded by Novi Stars, Bratzillaz, Once Upon a Zombie, EAH, etc., etc.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: NsMHdolls on November 18, 2017, 09:37:13 AM
Toys R Us had not a single MH in sight. I guess that Walmart and Target are the only ones selling MH now?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 18, 2017, 11:51:48 AM
Toys R Us had not a single MH in sight. I guess that Walmart and Target are the only ones selling MH now?

That's weird. The one near me has more than any other store in the area.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: NsMHdolls on November 18, 2017, 12:08:39 PM
Toys R Us had not a single MH in sight. I guess that Walmart and Target are the only ones selling MH now?

That's weird. The one near me has more than any other store in the area.

I didn't see a single one. Only DC superhero girls dolls, Descendants, and Regal acadamy. Sadly, no MH. :|
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: alkevin on November 18, 2017, 12:14:22 PM
We have only one store that got the new monster high dolls ( electrified, siblings and Tressa Thorn Willow) they reduced the prices of previous dolls ( the new price is the same as the new dolls). For example Luna was 34 and now is 24,99.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 18, 2017, 06:00:02 PM
Toys R Us had not a single MH in sight. I guess that Walmart and Target are the only ones selling MH now?

That's weird. The one near me has more than any other store in the area.

I didn't see a single one. Only DC superhero girls dolls, Descendants, and Regal acadamy. Sadly, no MH. :|

Is the store near you a smaller store? Like I dunno if it's the same with TRU but I do know with Staples my smaller store doesn't carry everything the bigger stores do.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: lyra on November 18, 2017, 06:22:06 PM
Yeah, the Entertainer doesn't stock MH at all. I think they're considered 'too scary' for their target demographic  :lol:

I remember someone said it's because the owner is religious and believes that MH is "demonic". I've also heard they don't open on Sundays like Hobby Lobby and Chik Fil A here in the US.

Yep, that's right. They also didn't stock Zelfs for the same reason, RLMAO. Zelfs demonic?? It's unbelievable to think that a owner of a branch of shops would turn down sales because of "demonic" toys.
 
   
Entertainer won't stock a great deal of things - wont even stock Harry Potter because witchcraft  :|  (but spellcasting my little ponies are fine 0_0) 
   
But yah they have never stocked MH because it's *far* outside their religious aesthetic to have vampires and zombies. But other monsters like Disney's Monsters inc are fine however, they stock those. 
 
At least they DO stock educational scientific toys like dinosaur excavation play kits etc, I do appreciate that staff don't have to work sundays and they actually turner down mega Harry Potter profits putting beliefs first, showing not everyone can be bought....
   
 
 
However, I personally find it annoying because in the UK many small towns JUST have the Entertainer as their only toy shop (if any) outside the toy aisles in the supermarket and it's hard for older people who tend not to use the internet to find these excluded lines for their kids
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wuvmykitties on November 21, 2017, 05:42:32 PM
I keep hoping our Walmarts will get the sig look dolls, but all they have is the family sets, 1 or 2 Garden Ghouls and emojis.  Also, are the Music Class dolls TRU exclusives?  I hardly ever get there but I only want Cleo.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: modernmonsterhigh on November 23, 2017, 01:41:36 AM
In my Walgreens pretty much had the only older style dolls in my city I think the gloom beach line. You know the clawdeen and Frankie ones that have the newer style ish? They're like $16 here :/ how come everyone but me is finding good deals for Black Friday and stuff lol. Big lots didnt have anything good either. Just shriekerecked catrine and welcome lagoona.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Konzern on November 23, 2017, 07:20:06 AM
I keep hoping our Walmarts will get the sig look dolls, but all they have is the family sets, 1 or 2 Garden Ghouls and emojis.  Also, are the Music Class dolls TRU exclusives?  I hardly ever get there but I only want Cleo.
Music Class I saw only one time, and that was at Walmart.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on November 25, 2017, 04:28:41 PM
So the current 2018 line up is:

Monster Family Bunk Bed Wolf Cubs
Frankie and Aliva BBQ set
Howleen and Aliva pet sets
Transforming Clawdeen and Draculaura
Ballet Dolls
Comic Book Dress Dolls?
Swimsuit Dolls?
Minis with Pet
Series 3 Minis?

Is that about right?

Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: NsMHdolls on November 25, 2017, 04:32:03 PM
So the current 2018 line up is:

Monster Family Bunk Bed Wolf Cubs
Frankie and Aliva BBQ set
Howleen and Aliva pet sets
Transforming Clawdeen and Draculaura
Ballet Dolls
Comic Book Dress Dolls?
Swimsuit Dolls?
Minis with Pet
Series 3 Minis?

Is that about right?

It's something atleast! I really like the ballet dolls!

Post Merge: November 25, 2017, 04:34:17 PM

Toys R Us had not a single MH in sight. I guess that Walmart and Target are the only ones selling MH now?

That's weird. The one near me has more than any other store in the area.

I didn't see a single one. Only DC superhero girls dolls, Descendants, and Regal acadamy. Sadly, no MH. :|

Is the store near you a smaller store? Like I dunno if it's the same with TRU but I do know with Staples my smaller store doesn't carry everything the bigger stores do.
Not at all. It's an average/big sized store. I think that I looked down the wrong isle last time, because when I went back to the same Toys "R" Us recently, they had some MH and EAH dolls down the Barbie isle. My mistake.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on November 26, 2017, 07:01:57 PM
So the current 2018 line up is:

Monster Family Bunk Bed Wolf Cubs
Frankie and Aliva BBQ set
Howleen and Aliva pet sets
Transforming Clawdeen and Draculaura
Ballet Dolls
Comic Book Dress Dolls?
Swimsuit Dolls?
Minis with Pet
Series 3 Minis?

Is that about right?

It's something atleast! I really like the ballet dolls!

same here.. moanica is awesome!
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on December 07, 2017, 02:12:53 AM
Went to a TRU today, and was a bit disappointed to see MH reduced to ONLY FOUR FEET, which is easily the lowest I've ever seen. It shares an aisle with Descendants, two EAH products (the Alistaire/Bunny 2-pack and the School Playset, which I think TRU doesn't feel like reducing to clear), and about eight feet of DC Superhero Girls. And across from that is about twelve feet of TROLLS of all things. Did that movie even do well?

I asked a random employee if they were getting rid of MH, and she just replied "No- I think it's just getting less and less popular."

Possibly an isolated incident, but DEFINITELY not a great sign.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Wardah on December 07, 2017, 09:52:04 AM
Went to a TRU today, and was a bit disappointed to see MH reduced to ONLY FOUR FEET, which is easily the lowest I've ever seen. It shares an aisle with Descendants, two EAH products (the Alistaire/Bunny 2-pack and the School Playset, which I think TRU doesn't feel like reducing to clear), and about eight feet of DC Superhero Girls. And across from that is about twelve feet of TROLLS of all things. Did that movie even do well?

They just released a Holiday Special, are planning on a TV series, and have a sequel on the way so it must have. I know I enjoyed it.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on December 09, 2017, 01:28:32 AM
Went to a TRU today, and was a bit disappointed to see MH reduced to ONLY FOUR FEET, which is easily the lowest I've ever seen. It shares an aisle with Descendants, two EAH products (the Alistaire/Bunny 2-pack and the School Playset, which I think TRU doesn't feel like reducing to clear), and about eight feet of DC Superhero Girls. And across from that is about twelve feet of TROLLS of all things. Did that movie even do well?

They just released a Holiday Special, are planning on a TV series, and have a sequel on the way so it must have. I know I enjoyed it.
Hm- made about $150 million domestically, so yeah. Not DISNEY money (it's about 50% of your typical Disney feature, like Moana, but not bad. It didn't do well domestically, but I think Merch Sales are worth more in the long run, anyhow. I know that was the case for the Frozen juggernaut.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on December 09, 2017, 11:23:53 AM
Please get this conversation back on-topic.  Thank you.
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: roseprincess1 on December 09, 2017, 05:59:25 PM
Found some of the newer stuff at Meijers today.. none of the ballette girls yet..
GRR.. lots of the family stuff tho.
No sign of eah..
how are the figures for the dolls sales doing if anyone knwos?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: Jabroniville on December 14, 2017, 11:14:42 PM
Found some of the newer stuff at Meijers today.. none of the ballette girls yet..
GRR.. lots of the family stuff tho.
No sign of eah..
how are the figures for the dolls sales doing if anyone knwos?
It's rather hard to find that out, actually. Maybe it'll be posted after this Christmas (few companies make public announcements before that). The only stuff I could find was from a couple years ago, when the line was booming and there was talk of Monster High cannibalizing BARBIE's sales.

Which might be the source of the issue now, actually- maybe DC SuperHero Girls is taking away sales that would have once gone to Monster High? From my perception, there's a lot more competition on the shelves with girls' toys than there once was- while Bratz has fallen away, there's DC SuperHero Girls, TRU is pushing that Spirit line pretty hard, etc.

I mean, it seems rather clear that MH is selling less well than they used to, judging just by what's on store shelves (what was 20+ lines a year is now barely 5+)- maybe all this new competition is to blame?
Title: Re: How is MH Doing? Popularity, Sales, Overall, etc.
Post by: SaelaVe on December 15, 2017, 10:27:10 AM
Found some of the newer stuff at Meijers today.. none of the ballette girls yet..
GRR.. lots of the family stuff tho.
No sign of eah..
how are the figures for the dolls sales doing if anyone knwos?

Here is Mattel's 3rd quarter financial report for this year: https://news.mattel.com/news/mattel-reports-third-quarter-2017-financial-results

I don't know about other companies or dolls in general, but Mattel has not done well this year.

Quote
"Our Q3 performance was clearly disappointing, led by compression in North America driven by Toys "R" Us filing for bankruptcy, tighter retailer inventory management and challenges with certain underperforming brands." - Margo Georgiadis, CEO of Mattel


Barbie sales were down in the third quarter but up for the year as a whole; and MH and DCSHG are both described as being in decline.

Quote
"Worldwide gross sales for Other Girls brands were down 40% as reported, and down 42% in constant currency, versus the prior year's third quarter, primarily driven by declines in Monster Highョ and DC Super Hero Girls."