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Messages - Jabroniville

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1
Monster Discussion / Re: I think MH is done
« on: November 23, 2018, 03:08:13 AM »
yeah, the line is toast, but Mattel is doing that weird corporate thing where they pretend it isn't so they don't have to answer to angry shareholders over how a billion-dollar franchise just got axed. So they'll pop out a book or two in the next year, pretending things are still going on, at which point they'll probably finally admit it now that everyone's been quiet on the line for a year or two. It's the same thing we saw with Ever After High and Disney Fairies (over at Disney).

2
Ever After High Discussion / Re: It\'s official :cry:
« on: September 19, 2018, 02:46:57 AM »
Pretty sure MH is dead too, even if they won't admit it.
Standard Operating Procedure in the business world, sadly- pretend things are going JUST FINE until you quietly kill a once-successful line and tell everyone you're "restructuring/revamping" it. It's like how when things are "on hiatus" and they're actually just dead.

This is actually what I don't like. Why tell us that MH is alive and kicking when we all know is about as gone as EAH?
The corporate world is very, very obsessed with appearances. To admit that MH is dead is to admit that what was once the most powerful doll line in the world has been mismanaged into deletion. So instead, they will quietly release less and less stuff before casually announcing "oh, we dropped Monster High/MH is now in a rebuilding phase", because that way doesn't make the executives look as bad.

After all, if they announce that MH is dead, the stockholders will want to know WHY. And the executives who boned the line will not want to explain THAT...

3
Ever After High Discussion / Re: It\'s official :cry:
« on: September 14, 2018, 06:05:58 AM »
Nothing we didn't really know, it's a bit odd that they're claiming MH is alive and well, though. My local Walmarts don't have any MH anymore, my local Targets and Fred Meyers are only carrying dolls that have been out for awhile, and the Tea Party and Howling Hoodies lines never showed up anywhere. Pretty sure MH is dead too, even if they won't admit it.
Standard Operating Procedure in the business world, sadly- pretend things are going JUST FINE until you quietly kill a once-successful line and tell everyone you're "restructuring/revamping" it. It's like how when things are "on hiatus" and they're actually just dead.


Post Merge: September 14, 2018, 06:07:24 AM

In a way, I'm kind of glad it's been said in an official capacity.  A couple of the newer ones I wanted, and I had hoped to see more dolls for some characters, but I'm OK with how it ended.  It wasn't as bad as MH's last couple of years.
Yeah, EAH at least ended right around the release of a movie, with some new stuff, and a recently-revealed New Theme Song and stuff. It felt active... until it wasn't. Monster High is just a "Dead Line Walking" at this point.

Regarding EAH dying, it's sad, but we all knew this last year, pretty much. It's really weird that Mattel would ONLY NOW make an official announcement, after Toys R Us and Walmart stores have exiled them a year ago.

And now we can wait a year or two and they'll finally admit that Monster High, once the top-selling doll line, is dead, too :).

4
Off Topic / Re: What were they thinking?! toy lines
« on: June 14, 2018, 06:51:10 AM »
Transformers released a line of toys that had action features instead of transformations. TRANSFORMERS. THAT DIDN'T TRANSFORM.

The Barnyard Battlers. Which featured pigs, sheep and other farm animals engaging in warfare with each other. Large vehicles and everything.

Food Fighters as well. Big, ugly piles of food (looked almost like the Grossery Gang), but with big muscular limbs.

5
Sightings / Re: CANADA: Canadian Sightings Thread!!
« on: May 31, 2018, 04:11:26 AM »
Yeah, EAH is pretty much gone entirely now... save for the "Castle" sets they STILL HAVE in Toys R US stores, because those gigantic sets are hard sells, especially for toylines that were never really hugely popular. It's kind of funny to see MH & EAH ground down to nothing, and these giant sets shoved onto bottom shelves at half-price so they'll sell.

It's a bit sad to go to a Superstore and find NOTHING for EAH, when they were the last bastion that still carried them (I think because they had them on the most recent schematics for their shelves, and those take MONTHS to change over). And pretty soon we'll be done seeing Monster High "in the wild" as well- only a few TRUs still maintain any kind of a shelf presence.

I've started to have to find new hobbies, lol.

6
Monster Discussion / Re: Resurrecting the Corpse of Monster High
« on: May 01, 2018, 11:54:54 PM »
I agree with those who've said that it'd be a great idea for Mattel to keep the franchise going in a small way- "Surprise" toys and the occasional "Deluxe" release. That way, the characters are still in people's minds, even though the fad has died.

MH lasted SO much longer than the typical "Fad Toy", though I think it spent a few years petering out- movie releases kept coming, but were more minor each time.

So I say let the line lie dormant save for the aforementioned small releases, and then bring it back in a small "Reboot" here and there. After MANY years of that, perhaps try a REAL cartoon series, and not just "Short Webisodes"? A My Little Pony: Friendship is Magic fad doesn't come along easily as far as Reboot Success goes, so that's hard to predict. That was also DECADES after the initial success of the line.

To me, the best solution

7
Ever After High Discussion / Re: New Books Revealed!
« on: March 22, 2018, 03:05:58 AM »
That cover just reminds me of how rad Duchess and Darling are :).

8
Sightings / Re: CANADA: Canadian Sightings Thread!!
« on: March 22, 2018, 02:47:53 AM »
Well this just gets more and more depressing, LOL. Monster High has disappeared from Superstores entirely, and their Ever After High stuff has been discounted to sell- they don't even have the SKUs for the dolls any longer, so they had to find a similar doll! Got a Farrah Goodfairy for only $11.50 that way, but wow- only three dolls left "in the wild" at this point. This store was the last one in the city that still carried EAH.

TRUs, which I guess are still gonna be in Canada, are packing only a tiny handful oh MH stuff, but you can at least find their new releases, like the "turn into animals" ones.

9
Sightings / Re: CANADA: Canadian Sightings Thread!!
« on: December 23, 2017, 02:05:17 AM »
Hopefully it's due to hot Christmas sales, but HOLY COW the west-side TRU was out of stuff! They was so little MH merchandise out that they'd shoved some Mega Blocks stuff to fill space! No EAH stuff at all, one Gooliope (Pirate version), and 3-4 Frankie Stein collectible sets. No Sigs, no Electrified stuff, etc. Really, REALLY empty. But so were the DC SuperHero Girls, Descendants and other dolls, so I guess they were just out for Christmas.

It'll be interesting to see what the local stores look like after Christmas, though.

10
Monster Discussion / Re: How is MH Doing? Popularity, Sales, Overall, etc.
« on: December 14, 2017, 11:14:42 PM »
Found some of the newer stuff at Meijers today.. none of the ballette girls yet..
GRR.. lots of the family stuff tho.
No sign of eah..
how are the figures for the dolls sales doing if anyone knwos?
It's rather hard to find that out, actually. Maybe it'll be posted after this Christmas (few companies make public announcements before that). The only stuff I could find was from a couple years ago, when the line was booming and there was talk of Monster High cannibalizing BARBIE's sales.

Which might be the source of the issue now, actually- maybe DC SuperHero Girls is taking away sales that would have once gone to Monster High? From my perception, there's a lot more competition on the shelves with girls' toys than there once was- while Bratz has fallen away, there's DC SuperHero Girls, TRU is pushing that Spirit line pretty hard, etc.

I mean, it seems rather clear that MH is selling less well than they used to, judging just by what's on store shelves (what was 20+ lines a year is now barely 5+)- maybe all this new competition is to blame?

11
Monster Discussion / Re: How is MH Doing? Popularity, Sales, Overall, etc.
« on: December 09, 2017, 01:28:32 AM »
Went to a TRU today, and was a bit disappointed to see MH reduced to ONLY FOUR FEET, which is easily the lowest I've ever seen. It shares an aisle with Descendants, two EAH products (the Alistaire/Bunny 2-pack and the School Playset, which I think TRU doesn't feel like reducing to clear), and about eight feet of DC Superhero Girls. And across from that is about twelve feet of TROLLS of all things. Did that movie even do well?

They just released a Holiday Special, are planning on a TV series, and have a sequel on the way so it must have. I know I enjoyed it.
Hm- made about $150 million domestically, so yeah. Not DISNEY money (it's about 50% of your typical Disney feature, like Moana, but not bad. It didn't do well domestically, but I think Merch Sales are worth more in the long run, anyhow. I know that was the case for the Frozen juggernaut.

12
Monster Discussion / Re: How is MH Doing? Popularity, Sales, Overall, etc.
« on: December 07, 2017, 02:12:53 AM »
Went to a TRU today, and was a bit disappointed to see MH reduced to ONLY FOUR FEET, which is easily the lowest I've ever seen. It shares an aisle with Descendants, two EAH products (the Alistaire/Bunny 2-pack and the School Playset, which I think TRU doesn't feel like reducing to clear), and about eight feet of DC Superhero Girls. And across from that is about twelve feet of TROLLS of all things. Did that movie even do well?

I asked a random employee if they were getting rid of MH, and she just replied "No- I think it's just getting less and less popular."

Possibly an isolated incident, but DEFINITELY not a great sign.

13
Off Topic / Re: Olof's Frozen adventure and the traditions
« on: December 06, 2017, 02:12:28 AM »
Thank you for the notes! I was bummed about the negative reaction to the short, as it was quite beautiful and cute, but probably too long to stick in front of a good movie like Coco. I hope this doesn't hurt Frozen, and people come to appreciate the short for what it is.

Yea it is a total shame.
But I heard that they are taking of the Frozen short and make it available in other ways, so that's good for everyone.
Oh yeah, that's good. I'll get it on DVD or something, and be able to pause for all the pretty bits. CGI stuff is so hard to appreciate in the theatres, with all the stuff flying around.

14
Off Topic / Re: Olof's Frozen adventure and the traditions
« on: December 04, 2017, 12:37:30 PM »
Thank you for the notes! I was bummed about the negative reaction to the short, as it was quite beautiful and cute, but probably too long to stick in front of a good movie like Coco. I hope this doesn't hurt Frozen, and people come to appreciate the short for what it is.

15
Off Topic / Re: Toylines being rebooted
« on: November 23, 2017, 01:20:13 PM »
They made new Jem stuff?!?! That was the original girl line I loved! That cartoon was amazing! Dang, I wish these were in stores near me...

16
Off Topic / Re: Toylines being rebooted
« on: November 22, 2017, 02:19:53 AM »
Interesting- I was really only familiar with the first generation of Polly Pocket, but I definitely recall my old Zellers store carrying a later era of the stuff. It's "Male" counterpart, Mighty Max, was a quick failure, and disappeared- it's never been rebooted. Of course, being a "Boys Line", it got a huge TV series (did Polly ever get one?), debuted massive playsets ("Power in the Palm of Your Hand"... if you were a colossus), and even got a series of Video Games!

Some other toylines that were "Rebooted":
* ThunderCats- just once. A quick failure from a couple of years ago. Naturally, it was accompanied by a TV series.

* He-Man- It lasted a couple of years and seems to have done okay, but it died out pretty quickly. No serious attempt at a reboot has been done since, though they released a more "Deluxe" collectors set to appeal to nerdy guys like me with way too much money.

* Teenage Mutant Ninja Turtles- The original line lasted for YEARS, so doesn't really count as "rebooting" anything- it died out in the mid '90s. The 2000s series saw a reboot, followed by the Nickelodeon one. I think since the first reboot, there's always been a TMNT product on the shelves, so it barely even counts as a reboot anymore.

* Voltron- I've seen this one come out a few times, with the recent one being on Netflix I think. Generally it's never a big deal, though.

* Power Rangers- Never really gets "rebooted", as they simply release a new Super Sentai line every year (it's the cheapest TV show you can make! The hard stuff is already done overseas!). Though it's bounced around in ownership a couple of times- I remember when Power Rangers stuff was located in the DISNEY Store!

17
Off Topic / Re: Toylines being rebooted
« on: November 21, 2017, 02:51:09 AM »
How many assorted toy lines have you all seen rebooted over the years? I'm particularly curious in the "Girl Lines", as I have way less knowledge of that.

18
Sightings / Re: CANADA: Canadian Sightings Thread!!
« on: November 20, 2017, 03:11:52 AM »
Nothing much new to report, except that the western-most TRU in town is now out of every Ever After High figure, EXCEPT the Bunny/Alistaire "Date" set. Giant Maddie is gone, too. However, they STILL have two huge "EAH Castle" sets, with no discount in sight. Man, they they wait too long to release THAT gigantic thing!

The MH School is on a big discount now, too, and they're doing 40% off on all figs $29.99 and over, meaning the sets, Pirate Gooliope and more. The "Electrified" line appears to be nearly sold-out, which is a good sign (compared to how long the "Haunted" stuff shelfwarmed, in any case).

And lo and behold- there is only ONE Sig Gooliope Jellington left on the shelf! Now THAT is a doll that's stuck around for a long time! It's a true curiosity, too- the only doll exclusively at that size, and probably the single longest-lasting doll I've ever seen- I've seen this entire doll section completely up-ended and replaced probably twice over in the span of Gooliope's Shelf-Life, here!

19
Monster Discussion / Re: Isi Dawndance
« on: November 20, 2017, 02:02:13 AM »
She definitely wasn't rare in Canada- I probably saw more of her than the other two put together.

20
Off Topic / Toylines being rebooted
« on: November 19, 2017, 09:46:11 PM »
This got brought up in the "Health of the MH line" topic, but was unfortunately off-topic. I made mention that "Boy Lines" get rebooted more than "Girl Lines" do, but SaelaVe corrected me:

Quote
This is inaccurate.  MLP's only truly unsuccessful reboot was G3.5, which only lasted for a single year. 
G2 was not very popular in the US and was only produced from 1997 to 1999 here.  But it was quite popular in Europe, where it continued to be produced up until 2003 when G3 was introduced. 
G3 lasted from 2003 to 2009.  And G4 has lasted from 2010 to present.  That's a six-year run for both G2 and G3, and a seven-year run for G4 to date.

Since LPS was introduced in 1992, the line has seen a total of seven incarnations, including the original run under the Kenner division, one hard reboot, and five soft reboots.

Teenage Mutant Ninja Turtles has had four reboots to date, including the TMNT film and the Bay-produced live-action movies.  That's the exact same number of reboots as MLP.
I'm not especially familiar with the history of G.I. Joe, but I'm only aware of six reboots to the original 1960s-1970s line: A Real American Hero, Extreme, Sigma 6, Resolute, Renegades, and the live-action films.
I wouldn't consider either TMNT or G.I. Joe to have had "endless repeats".  No more so than the girls' lines that we've discussed.

Now Transformers I'll give you.  It's a damn powerhouse with more reboots and offshoots than I can count.  (It has had 23 animated series alone!)
I feel like Transformers is for Hasbro what Barbie is for Mattel.  They seem to pour all of their attention and energy into keeping Transformers alive at all costs.

Power Rangers is a bit unique.  It's a westernized version of the Japanese Super Sentai series, and it gets a new series in the West every time that a new Super Sentai series comes out in Japan.
None of the other shows/toy lines that we've discussed have been quite like this; and it's near impossible to say if Power Rangers would have been rebooted as many times as it has were it not for the ongoing success of Super Sentai.

It may appear as though the same does not hold true for girls' lines, but it does.  Strawberry Shortcake is a great example of this.  Strawberry had an extremely successful run in the 1980s and then completely died off.  It was revived in 2003 and has been relaunched twice since.

If you're largely unfamiliar with the history of girls' toy lines and are more familiar with boys' lines, then I can see how it may appear as though boys' toys get more reboots, more chances, and have greater longevity than girls' lines; but this really isn't the case.
It would be completely moronic for toy manufacturers to alienate such an enormous demographic of potential customers by focusing all of their efforts on boys' toys and allowing girls' toys to fall by the wayside.  These companies' foremost concern is making bank, so they're going to do whatever it takes to make a successful toy line last for as long as possible, regardless of which gender it's being marketed to.

I found it an interesting point, especially as I was so unaware of the girl stuff being rebooted quite often (I only remember one My Little Pony re-release coming before the modern-day one). I think the reason I was so ignorant of that fact was that the girl lines tend to be... quieter... re-releases. TMNT reboots take place alongside big, well-advertised cartoon shows. G.I. Joe & Transformers get movies (and Transformers really hasn't gone away- I don't even think most count as "reboots"- they just make a new line every couple of years).

Like, I didn't realize Strawberry Shortcake had been rebooted, well, ever. I've seen some Rainbow Brite stuff recently, but nothing on the level of the '80s run. Care Bears seems to be in a constant state of release, but has technically been rebooted several times.

The "Girl Stuff" seems to be so much quieter, as IPs are simply re-fashioned or released intact, often without a TV series or a major marketing push. I find it an interesting contrast to stuff like TMNT, which is nearly always treated like a big deal.

It does give me hope for the flagging Monster High line, anyway. It seems likely that even IF they dropped the line, Mattel would keep the IP and bring it back in a half-decade or so.

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