MH presence at Toy Fair 2019?

[RochelleGoyleFanatic]

Granted there were no dolls, but the Mattel hasn't totally given up on them yet. This does give me a glimmer of hope if it comes to fruition.

http://blogs.wvgazettemail.com/popcult/2019/02/20/toy-fair-2019-monster-high-descendents-dc-superhero-girls-lammily-wwe-and-other-fashion-dolls/

[Wynnegen]

Actually now that you mention it there's no way Mattel hired the guy from the Disney Channel, set up 22 TV or possible web expansions of IP and not even one was a Monster High related thing.

I saw the big mural, but considering they didn't show any Enchantimals things either and I feel like that line is on it's way out they might have just been trying to beef the image up so it didn't look bare.

[Fantoma]

I wish I could share that glimmer of hope but I really doubt it will happen. Hopefully, Mattel will prove me wrong.

[Carrehz]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

[Fantoma]

It was pretty much expected that they would offer nothing at all for either the main line or the spin-offs.

[Wardah]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

I dunno if I would call it disappointing. Mattel maybe but there was lots of other stuff coming out from other companies.

[Carrehz]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

I dunno if I would call it disappointing. Mattel maybe but there was lots of other stuff coming out from other companies.

-shrug- I wasn't able to find much this year. Glad it wasn't disappointing for you, though.

[monsteleon]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

I dunno if I would call it disappointing. Mattel maybe but there was lots of other stuff coming out from other companies.

-shrug- I wasn't able to find much this year. Glad it wasn't disappointing for you, though.

I agree.  I'm excited about some of the new Fashionistas, but nothing else wowed me, not just Mattel either.  The new Descendants dolls were also really lackluster and I just can't get into many of the new doll lines.  I was super-excited about the Wreck It Ralph Disney princesses, but I'm not sure I'm $200 worth excited. 

For $200 I can buy a couple, maybe more, collectible Barbies and/or SDCC MH dolls I'm missing, so...yeah.

[Wardah]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

I dunno if I would call it disappointing. Mattel maybe but there was lots of other stuff coming out from other companies.

-shrug- I wasn't able to find much this year. Glad it wasn't disappointing for you, though.

I agree.  I'm excited about some of the new Fashionistas, but nothing else wowed me, not just Mattel either.  The new Descendants dolls were also really lackluster and I just can't get into many of the new doll lines.  I was super-excited about the Wreck It Ralph Disney princesses, but I'm not sure I'm $200 worth excited. 

For $200 I can buy a couple, maybe more, collectible Barbies and/or SDCC MH dolls I'm missing, so...yeah.

They are going to have $30 2 packs of the Comfy Princesses so you don't need to pop $200 if there's only a few that you really need.

I'll admit most of the stuff I'm excited about isn't fashion dolls. Before MH I collected MLP and LPS and SSC and similar stuff and I still do to this day. There were a lot of cute animal figures and small dolls. The Hairdorables have a lot of cute things coming up and the Candylocks dolls look really cute too.

[monsteleon]

Dang, so that's it for this year? No Enchantimals even? Toy Fair was pretty disappointing this year.

I dunno if I would call it disappointing. Mattel maybe but there was lots of other stuff coming out from other companies.

-shrug- I wasn't able to find much this year. Glad it wasn't disappointing for you, though.

I agree.  I'm excited about some of the new Fashionistas, but nothing else wowed me, not just Mattel either.  The new Descendants dolls were also really lackluster and I just can't get into many of the new doll lines.  I was super-excited about the Wreck It Ralph Disney princesses, but I'm not sure I'm $200 worth excited. 

For $200 I can buy a couple, maybe more, collectible Barbies and/or SDCC MH dolls I'm missing, so...yeah.

They are going to have $30 2 packs of the Comfy Princesses so you don't need to pop $200 if there's only a few that you really need.
[/quote]

True, but you know they will split up the ones I really want, and then I'll be like,"Why don't I just get them all?" 

[/quote]
I'll admit most of the stuff I'm excited about isn't fashion dolls. Before MH I collected MLP and LPS and SSC and similar stuff and I still do to this day. There were a lot of cute animal figures and small dolls. The Hairdorables have a lot of cute things coming up and the Candylocks dolls look really cute too.
[/quote]

Oh yes, I forgot about the new LPS stuff.  From what I could tell it looks like an improvement over the current offerings. I don't collect MLP, but there always seems to be new stuff coming out, so that's cool.  I like Hairdorables and the Candylocks do look cute, but I just cannot start a new doll line unless it's something I LOVE.  I already spend way too much on all the other dollies I collect. 

I do think I'm going to have to collect the mini Disney princesses in comic book form though.  I need that Ursula.

(Sorry for the visible "quote" in the message above--user error! lol)

[Monsterfan95]

The line is dead

[QuirkyCat]

The line is dead

Hasn't monster high been dead?

[Fantoma]

MH started to die when the atrocious reboot begun. Now, it's dead and decomposing.

[Lady Frostbite]

I doubt MH will get a reboot, in a way I'm glad

[Shuga]

I find it peculiar how the article seems to imply that Mattel is trying to develop television pilots? And Monster high is apparently in one of the 22 slots??
https://www.cartoonbrew.com/tv/mattel-announces-plans-to-produce-22-tv-shows-170418.html

If MH DOES get picked up... we might see a resurgence?? Cause I noticed on their youtube channel, which is active, their reuploading a lot of the old g1 content, even the ones they removed. Hmmm? I wonder if they're trying to revive?

[RenegadeAngel]

I find it peculiar how the article seems to imply that Mattel is trying to develop television pilots? And Monster high is apparently in one of the 22 slots??
https://www.cartoonbrew.com/tv/mattel-announces-plans-to-produce-22-tv-shows-170418.html

If MH DOES get picked up... we might see a resurgence?? Cause I noticed on their youtube channel, which is active, their reuploading a lot of the old g1 content, even the ones they removed. Hmmm? I wonder if they're trying to revive?

I feel very sure that they're going to reboot MH someday, considering how lucrative it once was. How long it will take is a mystery though.

[Carrehz]

I'm sure they'll reboot it; nothing seems to stay dead these days, as long as it was at least moderately successful. I'd be surprised if they brought it back so quickly, though :o But who knows.

[SaelaVe]

I'm sure they'll reboot it; nothing seems to stay dead these days, as long as it was at least moderately successful. I'd be surprised if they brought it back so quickly, though :o But who knows.

I completely agree with this.  I would be shocked if MH never got a reboot.  It was far too profitable in its heyday for Mattel to not try and capitalize off of that again at some point.
However, I would be equally shocked if they attempted to reboot it so soon.  It hasn't been dead long enough to give Mattel the indication that their core demographic is ready for more already.

[Cleoglyphics]

I feel like any MH reboot might have a stronger focus on blind bag style collectables, considering how popular those are these days (especially those LOL Surprise dolls)

But yeah, I don't expect MH to be revived anytime soon, probably it will be revived when girls find paranormal stuff "cool" again like they did when the first series came out.

[Fantoma]

it will be revived when girls find paranormal stuff "cool" again like they did when the first series came out.

Girls? It appealed to all genders. Tons of boys/men were/still are crazy about the MH dolls. That said, people never stopped finding paranormal stuff cool. It's just that the reboot seriously damaged the brand. Which was already seriously damaged after Garrett Sanders left Mattel. Afterward, the brand just got worse and worse, leading to its demise.