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Author Topic: What's up with the toy industry?  (Read 451 times)

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Offline writtenhuman

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What's up with the toy industry?
« on: May 02, 2018, 08:13:33 AM »
Is it just me, or is the toy industry suffering lately? I don't know if it's just the way things are and I'm only noticing now after being a collector for a few years, but it seems like a lot of lines have been dying off or moving towards a really disposable sort off quality.

There are still some really nice ones, to be sure, but just with Zelfs having ended, Star Darlings, Bratz, Ever After High, Monster High, and so on ending as well... It's just interesting to me. And annoying, as I find myself only regularly liking Barbies (and only a few of them) out of the really active doll lines. But, yeah, I'm curious as to what's up with this or if I'm making something out of nothing.

Online Wardah

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Re: What's up with the toy industry?
« Reply #1 on: May 02, 2018, 08:32:09 AM »
It's just trends. Surprise toys are really popular right now thanks to kids watching all the toy opening channels on YouTube. LOL Surprise fly off the shelves in the same way MH did during the first few years.
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Offline writtenhuman

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Re: What's up with the toy industry?
« Reply #2 on: May 02, 2018, 08:36:41 AM »
It's just trends. Surprise toys are really popular right now thanks to kids watching all the toy opening channels on YouTube. LOL Surprise fly off the shelves in the same way MH did during the first few years.

Mmm, makes sense. I wondered if that was the case, but I haven't been collecting long enough to have seen it happen myself.

Offline SaelaVe

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Re: What's up with the toy industry?
« Reply #3 on: May 02, 2018, 09:41:31 AM »
I agree with Wardah.  I don't think that the toy industry as a whole is suffering, but dolls don't seem to be trending right now.

These ebbs and flows of toy lines skyrocketing to popularity and then quickly dying off have kind of always been the case.
 Toy history is littered with stories of lines that became insanely huge, lasted for about five years, and then fell out of favor with their target audience and died off.  Kids' tastes change rapidly as they get older, so very few toy lines continue to be popular for decades in the way that Barbie has (and even Barbie has been retooled countless times over the years in order to stay relevant).

Right now we're seeing a lack of interest in dolls, but blind bag toys and collectible figures are huge right now.  Toys like Shopkins, Tsum Tsums, Fingerlings, and Hatchimals are all killing it at the moment.

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Offline 8BrickMario

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Re: What's up with the toy industry?
« Reply #4 on: May 03, 2018, 06:48:27 AM »
Yeah, dolls are hardly the entire toy market. They're just not at a peak right now. To be honest, I'm not really sure what toys are popular now besides the blind toys that are everywhere. Other toys are either stable long runners (LEGO, Barbie) or just...there?
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Offline biofreak659

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Re: What's up with the toy industry?
« Reply #5 on: May 04, 2018, 01:14:53 AM »
It's also true that both Hasbro and Mattel are suffering (in part due to TRU closing and in part due to certain toys not being popular right now). Even outside of doll lines, action figures aren't doing so well. Take Black Panther for example: it is hugely popular, but some of the Marvel Universe figures for that movie are shelf warmers. And most of the recent transformers releases are shelfwarmers as well. I think Wardah and SaelaVe have the right idea.

Offline saharali

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Re: What's up with the toy industry?
« Reply #6 on: May 04, 2018, 02:27:12 AM »
It's just trends. Surprise toys are really popular right now thanks to kids watching all the toy opening channels on YouTube. LOL Surprise fly off the shelves in the same way MH did during the first few years.

This is eternally disappointing. Surprise figures kind of drive me insane because I'm a collector and it's sometimes IMPOSSIBLE to get a full set (looking at you, MH Minis)

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Re: What's up with the toy industry?
« Reply #7 on: May 04, 2018, 08:26:14 AM »
It's just trends. Surprise toys are really popular right now thanks to kids watching all the toy opening channels on YouTube. LOL Surprise fly off the shelves in the same way MH did during the first few years.

This is eternally disappointing. Surprise figures kind of drive me insane because I'm a collector and it's sometimes IMPOSSIBLE to get a full set (looking at you, MH Minis)

The MH Minis weren't too hard for me to complete the sets I wanted because they had codes. It's stuff like LOLs with no visible codes at all that kill me. And the hacks people come up with don't always work with the company constantly changing things. If only they weren't so cute.
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Offline saharali

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Re: What's up with the toy industry?
« Reply #8 on: May 04, 2018, 06:40:54 PM »
The MH Minis weren't too hard for me to complete the sets I wanted because they had codes. It's stuff like LOLs with no visible codes at all that kill me. And the hacks people come up with don't always work with the company constantly changing things. If only they weren't so cute.

Ah I'm so jealous. Finding them in Australia can be hours of work for no reward. Very disappointing how little Aus cares about Monster High :c